Christopher Jan Benitez is a content strategist and developed strategies and SEO content for Spencer Haws, Steve Toth, Joshua George, and Charles Floate,
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@GaelBreton Isn't marketing earning the trust of your audience? By being honest and transparent, people will trust you, which allows you to almost promote anything to them
If you weren't convinced AI is eating into search, this might convince you.
@Cloudflare just opened up their AI analytics.
In our case, more than 46,000 chatgpt queries used our content in the past 7 days with Perplexity being 2nd.
Many of these are probably substitutes for search queries where our content could have ranked.
Yes, it is an opportunity for discovery inside ChatGPT but if I look at my referal traffic from them (a few hundreds), clearly the CTR is not there.
AI chatbots take your free content, sumarize it and don't send many clicks.
Most importantly, they don't allow you to identify who searched which means you can't easily advertise to them either after they've indirectly engaged with your content.
The case for publishing free content on your website makes less and less sense.
You're better off publishing on social platforms where you can then use the built-in ad platforms to convert engagers easily.
In your 20s, you’re partying and learning.
In your 30s, you’re making mistakes—lots of them.
In your 40s, you start to truly get your sh*t together.
Giorgio Armani launched his brand at 41.
Colonel Sanders built KFC at 65.
Ray Kroc scaled McDonald’s at 52.
Sam Walton started Walmart at 44.
Henry Royce co-founded Rolls-Royce at 41.
If you’re in your 20s, give yourself some grace.
If you’re failing a lot in your 30s, those are just stepping stones.
I believe in you.
#Mindset #Perspective #Motivation #LateBloomers
I shared this in the Legiit Slack channel this morning but I wanted to share it here too because I feel like it is important.
Here is your daily Think Big challenge.
If you want to succeed, people are always going to try and stop you or tear you down.
I know because I used to let it.
As a kid, I got what would today be called bullied a LOT.
I got constantly teased for being short. Relentlessly. That even happened into my early adult years.
I remember a guy on the school bus who was much bigger than me would pull out clumps of my hair.
I was on a baseball team that was SO BAD that everyone, including the adults, called us the "Pitiful Pirates." I got our first hit of the season (I still have the ball signed by my teammates), but that didn't help.
In Boy Scouts, they dragged me out into the woods, held me down, beat on my chest, and called it an "initiation."
In 3rd grade, I started getting sick a lot and throwing up in class. I didn't do it on purpose, but I was glad when it happened because I got to go home.
As a teenager—and this is a story I've only told two people in my life—I was walking home from my job at McDonald's one night, and a cop pulled me over and told me to stop where I was.
He got out of the car and asked me where I had been recently because I matched the description of someone who had broken into a store nearby.
I was in my uniform... but I was also super scared. For some reason, I went to get my name tag out of my pocket to show him I had been at McDonald's where I worked.
He pulled his gun on me and told me not to move.
He came closer, saw that I was in my uniform, asked me which McDonald's I worked at, how long ago I'd gotten off, asked me my supervisor’s name, and where I was going.
I guess he decided I wasn’t a criminal because he told me to go home and strongly implied I shouldn’t tell anyone about this.
And I didn’t—for probably 25 years.
These and other experiences led me to never take any risks for the first half of my adulthood.
I let these people make me afraid of the world, afraid to take risks, and ended up leading a life of quiet desperation, as the expression goes.
Eventually, I was fortunate enough to find things that allowed me to gain the confidence I needed to break out of that—martial arts helped a lot, and so did making money for myself.
Today, I still experience fear. I still have people try to push me around or drag me down.
But I no longer let it stop me.
I now have a goal, a purpose, and a mission in life, and I am not going to let other people—or the world itself—cause me to let fear win.
It was and is hard... but it is impermanent, and it doesn't matter. You can still do whatever you want—you just can't let fear stop you.
Today, do something that moves you toward your goal, even if it’s uncomfortable.
Growth lives on the other side of fear.
Just earned my Content Optimization certification from @SurferSEO! 🎯
Their masterclass breaks down SEO & content creation in such an accessible way.
Clear modules + practical applications = immediate value 📈
#SEO#ContentMarketing
While SEO is pretty straightforward, it can also get technical. And knowing how to find and address your site's technical issues is key to your success in Google search: https://t.co/4lNcyGxN83
I've been quietly writing for Search Endurance, @adamjayc's latest site. Here are some of my published work so far:
P.S. If you're into SEO, you're going to enjoy these! 🧵
To help develop your SEO content strategy, a content audit is in order. Know which pages to reoptimize, redirect, and possibly delete in this guide: https://t.co/LGJceYZEKB