๐ฑ ๐๐ก๐๐ญ ๐๐ซ๐ข๐ฏ๐๐ฌ ๐ฆ๐จ๐ซ๐ ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐
๐๐จ๐จ๐ ๐๐ง๐ ๐๐๐ซ๐ฆ๐ข๐ง๐ ๐๐ก๐จ๐ข๐๐๐ฌ?
On 12 May 2026, the ATHENA Research Center team
joined GR-I-CE 2026 in Athens to present CHOICE
research on โSustainability Consumer and Farming
Practices: A Multi-Country Analysis Using Discrete
Choice Experiments.โ
๐ฅ Authored by Professor Dr. Phoebe Koundouri,
๐๐จ๐ง๐ฌ๐ญ๐๐ง๐ญ๐ข๐ง๏ฟฝ๏ฟฝ๐ฌ ๐๐ก๐ซ๐ข๐ฌ๐ญ๐จ๐ฉ๐จ๐ฎ๐ฅ๐จ๐ฌ, ๐๐ก๐๐จ๐๐จ๐ซ๐จ๐ฌ ๐๐๐ ๐ฅ๐ข๐ฌ
and ๐๐จ๐ง๐ซ๐๐ ๐๐ข๐๐ก๐๐ฅ ๐ ๐๐ฅ๐ข๐ฑ ๐๐๐ง๐๐ข๐ฌ, the presentation
explored how people and producers make trade-offs
between price, nutrition, environmental impact, water
use and economic incentives.
๐ Across CHOICE case studies in ๐๐ณ๐ฆ๐ฆ๐ค๐ฆ, ๐๐ถ๐ด๐ต๐ณ๐ช๐ข,
๐๐ฐ๐ถ๐ต๐ฉ ๐๐ง๐ณ๐ช๐ค๐ข, ๐๐ฏ๐ฅ๐ข๐ญ๐ถ๐ด๐ช๐ข and ๐๐ฐ๐ญ๐ฐ๐ฎ๐ฃ๐ช๐ข, the research
looked at environmental labels in supermarket baskets,
suboptimal produce to reduce food waste,
climate-resilient olive farming and more sustainable
coffee production.
๐ฟ By turning behavioural insights into evidence, this
work supports ๐๐๐๐๐๐โ๐ฌ mission to build more
practical pathways for sustainable food systems and
climate-resilient agriculture.
๐ ๐๐๏ฟฝ๏ฟฝ๐ ๐ญ๐ก๐ ๐๐ซ๐ญ๐ข๐๐ฅ๐ ๐๐ง๐ ๐๐๐๐๐ฌ๐ฌ ๐ญ๐ก๐ ๐ฉ๐ซ๐๐ฌ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง:
https://t.co/wuyPLRaYRt
#ClimateChoice #Choice4Climate #GRICE2026
#SustainableFoodSystems #SustainableAgriculture
#CircularEconomy #ClimateAction #HorizonEurope
โก๐ ๐๐ฅ๐๐๐ง ๐๐ง๐๐ซ๐ ๐ฒ ๐๐จ๐ซ ๐ฆ๐จ๐ซ๐ ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ ๐ฅ๏ฟฝ๏ฟฝ๐ฏ๐๐ฌ๐ญ๐จ๐๐ค ๐๐๐ซ๐ฆ๐ข๐ง๐
๐ Following our sneak peek, we are excited to announce the launch of ๐๐๐๐๐๐โ๐ฌ ๐๐ญ๐ก ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ข๐ง ๐๐ฉ๐๐ข๐ง, led by @coopsagroand, showcasing how clean energy and technological innovation can help build more ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐, ๐๐๐๐ข๐๐ข๐๐ง๐ญ, and ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ dairy farms.
๐ฅ This new campaign video features livestock farmer ๐๐จ๐ฌรฉ ๐๐๐ง๐ฎ๐๐ฅ ๐๐ข๐ฌ๐๐ฌ and two ๐๐๐๐๐ technicians, who explain how solar energy, battery storage, and automation can:
๐ข Achieve energy self-sufficiency
๐ข Reduce energy and fuel costs
๐ข Improve production efficiency through robotics
๐ข Enhance animal welfare
๐ข Improve livestock farmersโ and workersโ quality of life
๐ข Reduce the environmental footprint of livestock farming
โจ ๐๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ ๐ฐ๐ง ๐ญ๐ช๐ท๐ฆ๐ด๐ต๐ฐ๐ค๐ฌ ๐ง๐ข๐ณ๐ฎ๐ช๐ฏ๐จ ๐ช๐ด ๐ฆ๐ฏ๐ฆ๐ณ๐จ๐บ-๐ฆ๐ง๐ง๐ช๐ค๐ช๐ฆ๐ฏ๐ต, ๐ณ๐ฆ๐ด๐ช๐ญ๐ช๐ฆ๐ฏ๐ต, ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ช๐ท๐ฆ.
๐ฅ ๐๐๐ญ๐๐ก ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ฏ๐ข๐๐๐จ: https://t.co/Hg69qX9jNt
๐ข ๐๐จ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง: https://t.co/5SV3eAiBOf
๐ ๐๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐ฉ๐ข๐ฅ๐จ๐ญ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ: https://t.co/0FAHNDtVuR
#ClimateChoice #Choice4Climate #CleanEnergy #LivestockFarming #DairyFarming #RenewableEnergy #SolarEnergy #EnergyTransition #AnimalWelfare #SustainableAgriculture #Andalusia #FoodSystemsTransformation #HorizonEurope
โ ๐ ๐ซ๐จ๐ฆ ๐๐จ๏ฟฝ๏ฟฝ๏ฟฝ๐๐๐ ๐ฐ๐๐ฌ๐ญ๐ ๐ญ๐จ ๐ฌ๐ญ๐ซ๐จ๐ง๐ ๐๐ซ ๐ฉ๐ฅ๐๐ง๐ญ๐ฌ ๐ฑ
๐ง Coffee honey water from coffee processing can create environmental pressure if left untreated โ but with the right treatment, it can be transformed into biofertilizer.
๐ฑ Once treated, this resource may support stronger nursery plants, contributing to improvements in:
๐ฟ ๐๐๐๐๐ ๐๐๐๐๐๐
๐ ๐๐๐๐ ๐๐๐๐
๐ฑ ๐๐๐๐ ๐ ๐๐๐๐๐๐๐
Created by LIBRA AI Technologies for the ๐๐๐๐๐๐ ๐ฉ๐ข๐ฅ๐จ๐ญ ๐ข๐ง ๐๐จ๐ฅ๐จ๐ฆ๐๐ข๐, together with ๐๐๐๐๐๐๐๐ ร and SUPRACAFร, supporting women coffee producers in exploring more circular, sustainable and climate-conscious farming practices.
๐ ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐๐๐๐๐ ๐๐จ๐ฅ๐จ๐ฆ๐๐ข๐๐ง ๐ฉ๐ข๐ฅ๐จ๐ญ: https://t.co/G8KQcW78lM
๐ Sources: Zuluaga & Zambrano, 1993 | TECNICAFร, 2022 | Ferras Negrin et al., 2023
#ClimateChoice #Choice4Climate #ColombiaPilot #SustainableCoffee #CircularEconomy #Biofertilizer
๐ฑ ๐๐ก๐๐ญ ๐ข๐ ๐๐จ๐๐๐๐ ๐ฐ๐๐ฌ๐ญ๐ ๐๐จ๐ฎ๐ฅ๐ ๐๐๐๐ ๐ญ๐ก๐ ๐ฌ๐จ๐ข๐ฅ?
โ Coffee pulp is more than a by-product. When turned into compost, it can help farmers reduce synthetic fertilizer use while keeping coffee yields strong.
๐ฟ ๐๐ก๐๐ญ ๐๐๐ง 1,600 ๐ค๐ ๐จ๐ ๐๐จ๐๐๐๐ ๐ฉ๐ฎ๐ฅ๐ฉ ๐๐จ๐ฆ๐ฉ๐จ๐ฌ๐ญ ๐ฉ๐๐ซ ๐ก๐๐๐ญ๐๐ซ๐ ๐๐จ?
๐งช ๐๐ถ๐ต ๐ด๐บ๐ฏ๐ต๐ฉ๐ฆ๐ต๐ช๐ค ๐ง๐ฆ๐ณ๐ต๐ช๐ญ๐ช๐ป๐ฆ๐ณ ๐ถ๐ด๐ฆ ๐ฃ๐บ 25%
๐ฑ ๐๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐ฉ๐ฆ๐ข๐ญ๐ต๐ฉ๐บ ๐ค๐ฐ๐ง๐ง๐ฆ๐ฆ ๐บ๐ช๐ฆ๐ญ๐ฅ๐ด
๐ ๐๐ท๐ฐ๐ช๐ฅ ๐ฆ๐ฎ๐ช๐ด๐ด๐ช๐ฐ๐ฏ๐ด ๐ฆ๐ฒ๐ถ๐ข๐ญ ๐ต๐ฐ ๐ฅ๐ณ๐ช๐ท๐ช๐ฏ๐จ ๐ง๐ณ๐ฐ๐ฎ ๐๐ฐ๐ฑ๐ข๐บรก๐ฏ, ๐๐ฐ๐ญ๐ฐ๐ฎ๐ฃ๐ช๐ข ๐ต๐ฐ ๐๐ช๐ฎ๐ข, ๐๐ฆ๐ณ๐ถ ๐ฆ๐ข๐ค๐ฉ ๐บ๐ฆ๐ข๐ณ, ๐ฑ๐ฆ๐ณ ๐ฉ๐ฆ๐ค๐ต๐ข๐ณ๐ฆ
This data story was developed by LIBRA AI Technologies to support the ๐๐๐๐๐๐ ๐๐ข๐ฅ๐จ๐ญ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ข๐ง ๐๐จ๐ฅ๐จ๐ฆ๐๐ข๐ and its work toward more sustainable coffee production.
๐ Discover more about the CHOICE Colombian Pilot and its work toward sustainable coffee production: https://t.co/G8KQcW78lM
๐ Sources: Salazar & Sadeghian, 2023 | Villar-Herrera et al., 2025 | Montilla-Perez et al., 2008 | Rodriguez & Zambrano, 2010 | Figueroa-Varela & Duque-Dussa, 2025 | Solidaridad, 2023 | San Martรญn Ruiz et al., 2021 | UPME, 2023
#ClimateChoice #Choice4Climate #ColombiaPilot #SustainableCoffee #CircularEconomy #CoffeePulp #Compost #SustainableAgriculture #FoodSystemsTransformation #ClimateAction
โ๐ง ๐๐ก๐๐ญ ๐ข๐ ๐ญ๐ก๐ ๐ฌ๐๐ฆ๐ ๐๐จ๐๐๐๐ ๐๐จ๐ฎ๐ฅ๐ ๐ฎ๐ฌ๐ ๐ฐ๐๐ฒ ๐ฅ๐๐ฌ๐ฌ ๐ฐ๐๐ญ๐๐ซ?
Traditional coffee processing can use ๐ฆ๐จ๐ซ๐ ๐ญ๐ก๐๐ง 5๐ ๐จ๐ ๐ฐ๐๐ญ๐๐ซ ๐ฉ๐๐ซ ๐ค๐ ๐จ๐ ๐๐ซ๐ฒ ๐ฉ๐๐ซ๐๐ก๐ฆ๐๐ง๐ญ ๐๐จ๐๐๐๐.
With improved fermentation and washing, this can drop to around 3.5L โ reducing water use by up to 30%, without affecting quality.
๐ก ๐จ ๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐.
This data story is created by LIBRA AI Technologies to support the ๐๐๐๐๐๐ ๐ฉ๐ข๐ฅ๐จ๐ญ ๐ข๐ง ๐๐จ๐ฅ๐จ๐ฆ๐๐ข๐, where women coffee producers from ๐๐๐๐๐, together with ๐๐๐๐๐ข๐๐๐ ร and SUPRACAFร, are exploring practical ways to reduce water use, protect local resources, and build more climate-conscious farming practices.
๐ Sources: Rodrรญguez Valencia et al., 2016 | International Coffee Organization (2019) | TECNICAFร, 2024
๐ ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐๐๐๐๐ ๐๐จ๐ฅ๐จ๐ฆ๐๐ข๐๐ง ๐ฉ๐ข๐ฅ๐จ๐ญ: https://t.co/G8KQcW78lM
#ClimateChoice #Choice4Climate #ColombiaPilot #SustainableCoffee #WaterEfficiency #SustainableAgriculture #ClimateAction #CoffeeProduction
๐ฅ ๐ ๐ง๐๐ฐ ๐ฌ๐ง๐๐๐ค ๐ฉ๐๐๐ค ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ ๐๐๐๐๐๐ ๐๐ฉ๐๐ง๐ข๐ฌ๐ก ๐๐ข๐ฅ๐จ๐ญ! ๐ช๐ธ
We're wrapping up the final CHOICE livestock campaign in Spain, and @coopsagroand together with ๐๐๐๐๐ are bringing it to life!
๐ The upcoming video will feature the story of the farm โ how it began, how its facilities have been modernised over time, and how these changes, together with the increase in the number of cows, have supported the farmโs efforts to become more efficient and sustainable.
โก Technicians from COVAP's livestock production and technical advisory departments will also explain the benefits that ๐ฌ๐จ๐ฅ๐๐ซ ๐ฉ๐๐ง๐๐ฅ๐ฌ bring to the farmer, as well as the advantage of storing excess energy in ๐๐๐ญ๐ญ๐๐ซ๐ข๐๐ฌ so it can be used when needed.
๐ค The video will also highlight technologies such as ๐ฆ๐ข๐ฅ๐ค๐ข๐ง๐ ๐ซ๐จ๐๐จ๐ญ๐ฌ and robots that bring feed to the animals.
๐ฅ Stay tuned โ video coming soon.
๐ Learn more about the CHOICE ongoing pilot activities in Spain at: https://t.co/0FAHNDtVuR
#ClimateChoice #Choice4Climate #CHOICEinSpain #SustainableLivestock #SustainableAgriculture #CleanEnergy #LivestockFarming #Andalusia #HorizonEurope
๐ฎ ๐พ๐๐๐ ๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐?
On 6 May 2026, our climate expert and game developer Jan Steinhauser from the International Institute for Applied Systems Analysis (IIASA) presented ๐๐ฐ๐ต๐ด๐ฑ๐ฐ๐ต ๐๐ข๐ณ๐ต๐ฉ: ๐ข ๐ค๐ญ๐ช๐ฎ๐ข๐ต๐ฆ ๐ข๐ค๐ต๐ช๐ฐ๐ฏ ๐จ๐ข๐ฎ๐ฆ at the ๐๐๐ ๐๐๐ง๐๐ซ๐๐ฅ ๐๐ฌ๐ฌ๐๐ฆ๐๐ฅ๐ฒ 2026 in ๐๐ข๐๐ง๐ง๐, ๐๏ฟฝ๏ฟฝ๐ฌ๐ญ๐ซ๐ข๐.
๐ During his presentation, Jan showed how ๐๐จ๐ญ๐ฌ๐ฉ๐จ๐ญ ๐๐๐ซ๐ญ๐ก invites players to lead a growing climate movement, face climate-driven hazards such as droughts and floods, collect momentum, recruit activists, and make choices that influence temperature rise, resilience, and societyโs ability to respond.
๐ฟ For ๐๐๐๐๐๐, this strongly reflects our mission: making climate mitigation pathways more accessible, inclusive, and connected to real-world behaviour across food, agriculture, and land-use systems.
โจ ๐ณ๐๐โ๐ ๐๐๐ ๐๐๐ ๐จ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐ช๐๐๐๐๐๐ ๐จ๐๐๐๐๐.
๐ ๐๐๐๐ ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ฌ๐ญ๐จ๐ซ๐ฒ: https://t.co/bIRwbDhYsI
๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ญ๐ก๐ ๐๐๐ฆ๐จ ๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ญ๐ก๐ ๐ ๏ฟฝ๏ฟฝ๏ฟฝ๏ฟฝ๐ฆ๐: https://t.co/5HsoCFfesA
#ClimateChoice #Choice4Climate #HotspotEarth #EGU26 #ClimateAction #ClimateScience #ScienceCommunication #SeriousGames #BehaviourChange #IntegratedAssessmentModels #Sustainability #HorizonEurope
๐ ๐ช๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐?
๐ฑ On April 30, 2026, the CHOICE project hosted an experiential workshop at the 1st Second Chance School of Larissa, Greece, bringing together university students and adult learners.
Through interactive activities and discussions, participants explored the connections between ๐๐จ๐จ๐ ๐๐ก๐จ๐ข๐๐๐ฌ, ๐๐จ๐จ๐ ๐ฐ๐๐ฌ๐ญ๏ฟฝ๏ฟฝ๏ฟฝ๏ฟฝ, ๐๐ฅ๐ข๐ฆ๐๐ญ๐ ๐๐ก๐๐ง๐ ๐, ๐ก๐๐๐ฅ๐ญ๐ก, and ๐๐ฏ๐๐ซ๐ฒ๐๐๐ฒ ๐ฅ๐ข๐๐.
โจ Led by ๐๐๐๐๐๐ Ambassador Dr. Ilias Karachalios, the workshop included interactive activities and group discussions that encouraged participants to reflect on sustainable food choices, food waste, and the social and environmental dimensions of everyday decision-making.
๐ก Participants explored how ๐ก๐๐๐ข๐ญ๐ฌ, ๐๐๐๐จ๐ซ๐๐๐๐ข๐ฅ๐ข๐ญ๐ฒ, ๐ฌ๐จ๏ฟฝ๏ฟฝ๐ข๐๐ฅ ๐ง๐จ๐ซ๐ฆ๐ฌ, ๐๐ง๐ ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ๐๐ฅ ๐ข๐ฆ๐ฉ๐๐๐ญ๐ฌ shape the way we eat and how ๐๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐๐ง๐ญ๐๐ฅ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง can support ๐๐ฐ๐๐ซ๐๐ง๐๐ฌ๐ฌ and ๐๐๐ก๐๐ฏ๐ข๐จ๐ฎ๐ซ๐๐ฅ ๐๐ก๐๐ง๐ ๐ around ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐จ๐จ๐ ๐ฌ๐ฒ๐ฌ๐ญ๐๐ฆ๐ฌ.
๐ ๐๐๐๐ ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐๐ซ๐ญ๐ข๐๐ฅ๐ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐ฐ๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ: https://t.co/TeWE9S8oFv
๐ ฮ๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ญ๐ก๐ ๐๐๐๐๐๐ ๐๐ซ๐๐๐ค ๐ฉ๐ข๐ฅ๐จ๐ญ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ: https://t.co/tiQvobHdD9
#ClimateChoice #Choice4Climate #ClimateAction #EnvironmentalEducation #SustainableFood #FoodWaste #BehaviourChange #FoodSystems #Sustainability #HorizonEurope
๐ ๐๐ก๐ ๐๐ฎ๐ญ๐ฎ๐ซ๐ ๐จ๐ ๐๐จ๐จ๐ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ข๐ ๐ข๐ญ๐๐ฅ. ๐๐ญโ๐ฌ ๐ฅ๐จ๐๐๐ฅ, ๐๐จ๐ง๐ง๐๐๐ญ๐๐, ๐๐ง๐ ๐ก๐ฎ๐ฆ๐๐ง.
In our latest ๐๐๐๐๐๐ ๐๐ฆ๐๐๐ฌ๐ฌ๐๐๐จ๐ซ ๐๐ง๏ฟฝ๏ฟฝ๏ฟฝ๏ฟฝ๐๐ซ๐ฏ๐ข๐๐ฐ ๐๐๐ซ๐ข๐๐ฌ, Andrea ฤeran, founder of ๐๐ฎ๐ซ๐๐ข๐, explains how ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐ฉ๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ๐ฌ can help ๐ณ๐ฆ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต ๐ค๐ช๐ต๐ช๐ป๐ฆ๐ฏ๐ด ๐ธ๐ช๐ต๏ฟฝ๏ฟฝ ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ฆ๐ณ๐ด, ๐ณ๐ถ๐ณ๐ข๐ญ ๐ฑ๐ญ๐ข๐ค๐ฆ๐ด, ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ด๐ต๐ฐ๐ณ๐ช๐ฆ๐ด ๐ฃ๐ฆ๐ฉ๐ช๐ฏ๐ฅ ๐ฐ๐ถ๐ณ ๐ง๐ฐ๐ฐ๐ฅ.
๐ก๐ป๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐ .
But more importantly, it can help us rebuild the relationship between people, producers, and the communities shaping more sustainable food systems.
๐ฑThis is also at the heart of ๐๐๐๐๐๐: make ๐ด๐ถ๐ด๐ต๐ข๐ช๐ฏ๐ข๐ฃ๐ญ๐ฆ ๐ง๐ฐ๐ฐ๐ฅ ๐ค๐ฉ๐ฐ๐ช๐ค๐ฆ๐ด easier to understand, easier to access, and more meaningful in everyday life.
๐ ๐๐๐๐ ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ข๐ง๐ญ๐๐ซ๐ฏ๐ข๐๐ฐ: https://t.co/os901NZ4sz
๐ ๐๐ญ๐๐ฒ ๐ญ๐ฎ๐ง๐๐ ๐๐จ๐ซ ๐ฆ๐จ๐ซ๐ ๐ข๐ง๐ญ๐๐ซ๐ฏ๐ข๐๐ฐ๐ฌ ๐๐ซ๐จ๐ฆ ๐จ๐ฎ๐ซ ๐๐๐๐๐๐ ๐๐ฆ๐๐๐ฌ๐ฌ๐๐๐จ๐ซ ๐ฌ๐๐ซ๐ข๐๐ฌ.
#ClimateChoice #Choice4Climate #SustainableFoodSystems #DigitalInnovation #LocalProducers #UrbanRuralConnections #ClimateAction #HorizonEurope
๐ฟ ๐๐ฅ๐ข๐ฏ๐ ๐ ๐ซ๐จ๐ฏ๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ ๐๐ฎ๐ญ๐ฎ๐ซ๐: ๐ญ๐ฎ๐ซ๐ง๐ข๐ง๐ ๐ฅ๐ข๐ฏ๐ข๐ง๐ ๐ฌ๐จ๐ข๐ฅ ๐ข๐ง๐ญ๐จ ๐ฆ๐จ๐ซ๐ ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ ๐จ๐ฅ๐ข๐ฏ๐ ๐ ๐ซ๐จ๐ฏ๐๐ฌ
๐ Following our sneak peek, weโre excited to announce the launch of ๐๐๐๐๐๐โs 5๐ต๏ฟฝ๏ฟฝ๏ฟฝ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ช๐ฏ ๐๐ฑ๐ข๐ช๐ฏ, led by @coopsagroand, highlighting how cover crops can help build more ๐ฌ๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐, ๐ซ๐๐ฌ๐ข๐ฅ๐ข๐๐ง๐ญ, and ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ ๐จ๐ฅ๐ข๐ฏ๐ ๐๐๐ซ๐ฆ๐ฌ.
๐ฅ Filmed in ๐๐ง๐๐๐ฅ๐ฎ๐ฌ๐ข๐โ๐ฌ ๐จ๐ฅ๐ข๐ฏ๐ ๐ ๐ซ๐จ๐ฏ๐๐ฌ, this new campaign video features Amador Redondo Herrera from CITOLIVA, who highlights how maintaining a natural green cover between olive trees can:
๐ข Protect soils from erosion
๐ข Improve fertility and water retention
๐ข Boost biodiversity and natural pest control
๐ข Reduce dependency on chemical inputs
๐ข Support more stable harvests
๐ข Strengthen resilience to climate change
โจ ๐๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ต๐ฉ๐ฆ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ ๐ฐ๐ง ๐ฐ๐ญ๐ช๐ท๐ฆ ๐ง๐ข๐ณ๐ฎ๐ช๐ฏ๐จ ๐ด๐ต๐ข๐ณ๐ต๐ด ๐ง๐ณ๐ฐ๐ฎ ๐ต๐ฉ๐ฆ ๐ด๐ฐ๐ช๐ญ ๐ถ๐ฑ.
๐ฅ ๐๐๐ญ๐๐ก ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ฏ๐ข๐๐๐จ: https://t.co/DcQwS30w3u
๐ข ๐๐จ๐ข๐ง ๐ญ๐ก๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง: https://t.co/STWZcyurvP
๐ ๐๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐ ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐ฉ๐ข๐ฅ๐จ๐ญ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ: https://t.co/0FAHNDtVuR
#ClimateChoice #Choice4Climate #OliveGroves #SustainableAgriculture #SoilHealth #RegenerativeAgriculture #ClimateAction #Biodiversity #Andalucia #FoodSystemsTransformation #HorizonEurope
๐ #Throwback ๐ ๐ญ๐จ ๐ญ๐ก๐ ๐๐ข๐ซ๐ฌ๐ญ ๐๐๐๐๐๐ ๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐๐ง ๐๐ข๐ฅ๐จ๐ญ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง: ๐๐ก๐๐ญโ๐ฌ ๐๐๐๐๐๐ ๐๐๐ก๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ ๐ซ๐จ๐๐๐ซ๐ฒ ๐๐ก๐จ๐ข๐๐๐ฌ?
In this video, Helene Saurais (inoqo) highlights how the first campaign focused on one key idea:
๐ ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๏ฟฝ๏ฟฝ๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐.
No complicated data.
No extra effort. Just ๐๐ฅ๐๐๐ซ, ๐๐๐๐๐ฌ๐ฌ๐ข๐๐ฅ๐ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ that help consumers better understand how their everyday choices add up.
๐ก From individual products to the full basket, the campaign turned hidden impacts into ๐๐๐ญ๐ข๐จ๐ง๐๐๐ฅ๐ ๐ฆ๐จ๐ฆ๐๐ง๐ญ๐ฌโsupporting more informed and sustainable decisions.
โจ Because real change doesnโt start with big decisions. It starts with what you pick off the shelf.
๐ ๐๐ฎ๐ซ๐ข๐จ๐ฎ๐ฌ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐? ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ ๐ญ๐ก๐ ๐๐๐๐๐๐ ๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐๐ง ๐ฉ๐ข๐ฅ๐จ๐ญ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ: https://t.co/wEetskF4DO
๐ ๐๐ญ๐๐ฒ ๐ญ๐ฎ๐ง๐๐โ๐ง๐๐ฐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐ซ๐ ๐ฅ๐๐ฎ๐ง๐๐ก๐ข๐ง๐ ๐ฌ๐จ๐จ๐ง!
#ClimateChoice #Choice4Climate #Throwback #AustrianPilot #SustainableFood #ClimateAction #FoodSystems #BehaviorChange
๐๐ฎ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ข๐ง๐ ๐๐ฅ๐ข๐ฆ๐๐ญ๐ ๐๐ก๐จ๐ข๐๐๐ฌ ๐๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐ฅ๐๐ฒ
On 24 ๐๐ฑ๐ณ๐ช๐ญ 2026, at the Long Night of Research exhibition in Austria, climate science became something you could experience.
Guided by our climate expert and game developer Jan Steinhauser (IIASA), families didnโt just learn about itโฆ they explored it together.
๐จโ๐ฉโ๐งโ๐ฆ At the IIASA booth, children and parents stepped into ๐๐จ๐ญ๐ฌ๐ฉ๐จ๐ญ ๐๐๐ซ๐ญ๐ก โ a science-powered game created within the CHOICE project, where every move connects to real-world challenges such as food systems, emissions, and land use.
๐ฏ This is what CHOICE is all about:
Making complex climate systems accessible, interactive, and meaningful for everyone โ not just experts.
๐ก ๐๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ธ๐ฉ๐ฆ๐ฏ ๐ธ๐ฆ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐ค๐ญ๐ช๐ฎ๐ข๐ต๐ฆ ๐ค๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ๐ด, ๐ธ๐ฆ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด๐ต๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ๐ฎ ๐ฃ๐ฆ๐ต๐ต๐ฆ๐ณ.
๐ ๐๐๐๐ ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐๐ง๐ ๐๐ข๐ฌ๐๐จ๐ฏ๐๐ซ ๐ก๐จ๐ฐ ๐๐จ๐ญ๐ฌ๐ฉ๐จ๐ญ ๐๐๐ซ๐ญ๐ก ๏ฟฝ๏ฟฝ๏ฟฝ๏ฟฝ๐ซ๐ข๐ง๐ ๐ฌ ๐๐ฅ๐ข๐ฆ๐๐ญ๐ ๐ฌ๐๐ข๐๐ง๐๐ ๐ญ๐จ ๐ฅ๐ข๐๐: https://t.co/5iuWCh85wd
๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ญ๐ก๐ ๐๐๐ฆ๐จ ๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐ญ๐ก๐ ๐ ๐๐ฆ๐: https://t.co/5HsoCFfesA
#ClimateChoice #Choice4Climate #HotspotEarth #ClimateAction #Sustainability #FoodSystems #HorizonEU
๐ ๐พ๐๐๐ ๐๐ ๐๐ ๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐โ๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐๐๐?
Thatโs exactly what the ๐ ๐๐๐๐ ๐๐๐ฅ๐๐ฎ๐ฅ๐๐ญ๐จ๐ซ does in ChoiceEU.
From diets to land use, it helps explore how different choices could shape emissions, biodiversity, and food systems over time.
๐ก In our latest article by Clara Douzal (Sustainable Development Solutions Network), we take a closer look at how this tool is supporting real-world transitions in ๐๐ฉ๐๐ข๐ง ๐ช๐ธ and ๐๐จ๐ฎ๐ญ๐ก ๐๐๐ซ๐ข๐๐ ๐ฟ๐ฆ.
๐ Read the full article: https://t.co/u5vQHromMP
๐To learn more about ๐ ๐๐๐๐ ๐๐๐ฅ๐๐ฎ๐ฅ๐๐ญ๐จ๐ซ, you may visit the๏ฟฝ๏ฟฝFABLE Consortium website: https://t.co/qsqnjgd6dr
#ClimateChoice #Choice4Climate #FoodSystems #FoodSystemTransformation #ClimateAction #Sustainability #LandUse #Agriculture #BehaviourChange #ClimateMitigation #Biodiversity #EvidenceBasedPolicy #DataForGood #HorizonEU
๐ฟ ๐๐๐๐๐๐ ๐๐ญ ๐๐๐๐ 2026 ๐ข๐ง ๐๐รฉ๐ง, ๐๐ฉ๐๐ข๐ง
From 14โ17 April 2026, the ๐ฐ๐๐๐๐๐๐๐๐๐๐๐๐ ๐ช๐๐๐๐๐๐๐ ๐๐ ๐ฉ๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐ ๐จ๐๐๐๐๐๐๐๐๐๐ brought together experts to discuss biodiversity, agricultural resilience and knowledge transfer.
๐ On 15โ16 April, Raquel Gonzรกlez รlvarez-Ossorio from the R&D&I department of Cooperativas Agro-alimentarias de Andalucรญa, presented a CHOICE poster, showcasing the activities of the Spanish pilot in Andalusia.
๐ก The focus was on helping olive growers and livestock producers move from intention to actionโusing digital campaigns, data storytelling and A/B testing to make sustainability more accessible and actionable.
๐ A key takeaway: ๐๐ถ๐ด๐ต๐ข๐ช๐ฏ๐ข๐ฃ๐ญ๐ฆ ๐ฑ๐ณ๐ข๐ค๐ต๐ช๐ค๐ฆ๐ด ๐ฏ๐ฆ๐ฆ๐ฅ ๐ต๐ฐ ๐ฃ๐ฆ ๐ฏ๐ฐ๐ต ๐ฐ๐ฏ๐ญ๐บ ๐ช๐ฅ๐ฆ๐ฏ๐ต๐ช๐ง๐ช๐ฆ๐ฅ, ๐ฃ๐ถ๐ต ๐ข๐ญ๐ด๐ฐ ๐ค๐ญ๐ฆ๐ข๐ณ๐ญ๐บ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ค๐ข๐ต๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐ต๐ณ๐ข๐ฏ๐ด๐ง๐ฆ๐ณ๐ข๐ฃ๐ญ๐ฆ ๐ต๐ฐ ๐ต๐ฉ๐ฐ๐ด๐ฆ ๐ข๐ฑ๐ฑ๐ญ๐บ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ๐ฎ.
๐ข ๐๐ญ๐๐ฒ ๐ญ๐ฎ๐ง๐๐ ๐๐ฌ ๐๐ฎ๐ซ๐ญ๐ก๐๐ซ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ ๐ซ๐จ๐ฅ๐ฅ ๐จ๐ฎ๐ญ ๐ฌ๐จ๐จ๐ง!
๐ Learn more about CHOICEโs pilot activities in Spain: https://t.co/0FAHNDtVuR
๐ Read the whole article: https://t.co/HHdCVh14Bm
#ClimateChoice #Choice4Climate #SustainableAgriculture #Biodiversity #KnowledgeTransfer #HorizonEurope #ICBA2026
๐ฌ ๐๐ฎ๐ฌ๐ญ ๐ซ๐๐ฅ๐๐๐ฌ๐๐: ๐๐๐๐๐๐
๐๐จ๐ฅ๐จ๐ฆ๐๐ข๐โ๐ฌ 4๐ญ๐ก ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ข๐ฌ ๐ก๐๐ซ๐!
The 4th edition of โ๐๐ช๐ฏ๐ฆ ๐ข ๐ญ๐ข ๐๐ช๐ฏ๐ค๐ขโ Campaign series of
CHOICE led by SUPRACAFร and ๐๐๐๐ง๐ข๐๐๐๐ marks a
milestone in supporting women-led, low-emission
coffee production in Colombia.
๐ This campaign focuses on ๐ค๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐
๐ญ๐ซ๐๐ง๐ฌ๐๐๐ซโfrom using renewable energy in crop
management equipment to implementing community
transport systems.
In Cauca, Colombia, 148 women coffee farmers from
AMUCC are:
โ ๐๐ก๐๐ซ๐ข๐ง๐ ๐ญ๐๐๐ก๐ง๐ข๐๐๐ฅ ๐ค๐ง๐จ๐ฐ๐ฅ๐๐๐ ๐ on renewable
energy use
โ ๐๐ฉ๐ฉ๐ฅ๐ฒ๐ข๐ง๐ ๐๐ฅ๐๐๐ง ๐๐ง๐๐ซ๐ ๐ฒ in crop management
equipment
โ ๐๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐ข๐ง๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ญ๐ซ๐๐ง๐ฌ๐ฉ๐จ๐ซ๐ญ to reduce
emissions across the value chain
๐ This short film shows how knowledge turns into
actionโreducing emissions while strengthening
communities and livelihoods.
๐ฅ ๐๐๐ญ๐๐ก ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ฏ๐ข๐๐๐จ ๐ง๐จ๐ฐ:
https://t.co/LxYmi9V3qf
๐ Learn more about the 4๐ญ๐ก ๐ฉ๏ฟฝ๏ฟฝ๏ฟฝ๏ฟฝ๐ฅ๐จ๐ญ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ญ:
https://t.co/PfJvD08McU
#CHOICE4Colombia #ClimateChoice #Choice4Climate
#SustainableCoffee #WomenInAgriculture
#ClimateAction #RenewableEnergy
#KnowledgeSharing #CommunityTransport
#ClimateResilience #FoodSystemsTransformation
#HorizonEU
๐ #EarthDay2026 reminder: ๐๐ฆ๐ฉ๐ช๐ฏ๐ฅ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฃ๐ช๐ต๐ฆ ๐ช๐ด ๐ข ๐ค๐ฉ๐ข๐ช๐ฏ ๐ฐ๐ง ๐ช๐ฎ๐ฑ๐ข๐ค๐ต๐ด.
From farms to forks ๐ฝ๏ธ, our food systems connect what we eat to the world we live inโlinking people, behaviours, and the planet.
Across Greece, Austria and Spain, as well as Colombia and South Africa ๐, ChoiceEU uses inclusive digital tools๐ก to show how ๐ฒ๐๐ฒ๐ฟ๐ ๐ฏ๐ถ๐๐ฒ, ๐ฒ๐๐ฒ๐ฟ๐ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐๐ฟ, ๐ฎ๐ป๐ฑ ๐ฒ๐๐ฒ๐ฟ๐ ๐ฝ๐ผ๐น๐ถ๐ฐ๐ ๐ฐ๐ต๐ผ๐ถ๐ฐ๐ฒ shapes food systemsโsupporting better decisions for a more sustainable and resilient planet ๐ฑ.
๐ค ๐๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ธ๐ฉ๐ฆ๐ฏ ๐ธ๐ฆ ๐ข๐ค๐ต ๐ต๐ฐ๐จ๐ฆ๐ต๐ฉ๐ฆ๐ณ, ๐ฆ๐ท๐ฆ๐ฏ ๐ต๐ฉ๐ฆ ๐ด๐ฎ๐ข๐ญ๐ญ๐ฆ๐ด๐ต ๐ค๐ฉ๐ฐ๐ช๐ค๐ฆ๐ด ๐ค๐ข๐ฏ ๏ฟฝ๏ฟฝ๐ณ๐ช๐ท๐ฆ ๐ณ๐ฆ๐ข๐ญ ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆ.
#EarthDay2026 #ClimateChoice #SustainableFood #FoodSystemTransformation #HorizonEU #ClimateAction #FoodSystems #Sustainability #AgriFood #BehaviourChange #GreenTransition #NetZero #EatForThePlanet