Content Marketing Institute

We share how-to content marketing insights and guidance. Join us October 21-23, 2024 in San Diego for #CMWorld. PS, we really like the color orange.

[Content Marketing Institute @CMIContent]

Newsletter - https://t.co/LPFw8UzE71
LinkedIn: https://t.co/1wLFIAKh7J
Instagram: https://t.co/OadzV4wEy2
Slack: https://t.co/Zg0BTXuAqa
Content Marketing World: https://t.co/R6lhDLYilI
Upcoming Webinars: https://t.co/aRBdu9oXHa

[Content Marketing Institute @CMIContent]

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it into successful content.
https://t.co/FrQzZIGgEZ

[Content Marketing Institute @CMIContent]

To climb to the top of Google search results, take a topic-based approach to content planning. Justin Champion, @HubSpot’s head of search authority, explains a three-step approach to get you there.
https://t.co/N8bvcbOyGP

[Content Marketing Institute @CMIContent]

Improve your business case and your brand’s content and marketing in 2024 with this curated list of helpful statistics from this year’s CMI research.
https://t.co/Eht0GPhTvy

[Content Marketing Institute @CMIContent]

@BuddyScalera @MaryamsMark Welcome to the community, @MaryamsMark! We recommend this Getting Started page for new users - https://t.co/Nyff2PWxRq. From there, you'll find links to many additional resources to dig deeper.

[Content Marketing Institute @CMIContent]

Last chance to save 20% on our #ContentMarketing Certification program! Enroll by tomorrow, Nov 30, and unlock a 15-hour on-demand course that will sharpen your content marketing skills and prepare you to earn PCM® credentials from @AMA_Marketing.
https://t.co/nBUGaXkdVs

[Content Marketing Institute @CMIContent]

Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the @HumaneSociety content team manages year after year. Here’s how @Emilyrhsmith, Content Marketer of the Year finalist, makes it happen.
https://t.co/fkFKqDLoYO

[Content Marketing Institute @CMIContent]

All the disruption this year have you feeling uneasy about your #Content program? Head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
https://t.co/nhiyLoC5B9

[Content Marketing Institute @CMIContent]

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
https://t.co/wIk5aSHYLO

[Content Marketing Institute @CMIContent]

There's still time to register for this week's FREE webinar! Can't attend? Sign up to have a recording sent to you. 📼

Special guest: Marc Angelinovich
Principal Product Marketing Manager, @Adobe

Register: https://t.co/A5DqCy1DeH

[Content Marketing Institute @CMIContent]

.@LifeAtPurdue let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better #VideoMarketing.
https://t.co/q3nQBG7wj9

[Content Marketing Institute @CMIContent]

Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more.
https://t.co/CxpqYozSAI

[Content Marketing Institute @CMIContent]

With engagement and web traffic from social platforms dwindling, many marketers question whether to keep investing time, budget, and energy in social media content. Assess what you want from #SocialMedia participation – and how to get it – with these tips.
https://t.co/ruYnoz8gnw

[Content Marketing Institute @CMIContent]

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
https://t.co/gmbRr1qZ0N

[Content Marketing Institute @CMIContent]

.@REthanBraden revamped @LifeAtPurdue's old-fashioned comms team to enchant audiences with captivating content - and doubled the school's commitment to marketing. Here's a look at his content approach and why he's the 2023 B2C Content Marketer of the Year.
https://t.co/WFSUjDsegw

[Content Marketing Institute @CMIContent]

🎥 How to get your video content to reach its full potential| Ask the #CMWorld Community https://t.co/558lwjizUc

[Content Marketing Institute @CMIContent]

When customers talk about your brand the way you talk about it, you’re on to something, says @BevJack via @EditorStahl.
https://t.co/S7TQNE92w7

[Content Marketing Institute @CMIContent]

OpenAI Opens the Custom GPT Floodgates | CMI News https://t.co/Mo9Vvhojfs

[Content Marketing Institute @CMIContent]

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
https://t.co/kt8MrjuDUh