Award-winning CMO & author of 'The Revenue RAMP.' Passionate about helping B2B Marketing Leaders achieve more with less resources. Opinions shared are my own.
Tried Claude, CoPilot, Gemini, ChatGPT and got crappy output?
You’re just doing it wrong.
These models are powerful if you treat them like an intern. Have a conversation, give clear instructions & reassurance.
Master the interaction, master the output.
There’s a growing belief that the role of the CMO is becoming extinct. They’re wrong. The CMO role is only threatened for those who resist change. For the 5% of mktg leaders that embrace change, double down on new technologies and emerging capabilities, CMOs will succeed against all odds and become the growth driver for their organizations.