Heading to Pullman for a long shooting weekend. This has become a highlight of our summer.
This was one of the more viral cuts we've done for our Inside the Den series and it was actually a throwaway. John was so nervous on camera that to loosen him up, Cassie just gave him some dumb stuff to riff on. It ended up getting a few million impressions. Pretty solid ROI for the Beef Commission.
Later that day, Brandon (Creative Director at HMG) was having dinner with his brother when, in the ultimate Pullman moment, the starting QB turned out to be the only other person in the restaurant. They'd met at the shoot earlier, so he just came over and sat with them. At that point, John's only NIL deals were trade at a BBQ spot and a milkshake place. In his adorably generous way, he insisted on taking the two 40 year old dudes out for milkshakes after dinner.
Literally a month later, that kid was fielding insane offers and couldn't go anywhere without getting mobbed. But that day he was still the nervous kid.
My other favorite moment from that shoot… he was sitting next to my then-6-year-old daughter, talking Zeppo’s and genuinely telling her he could beat her at bowling. She asked if he was going to be the quarterback. He said, "I think so. I just hope I'm good at football." He was dead serious.
Turns out the kid was good at football.
The rest of the story unfolded from there. He's not at the school we hoped he'd stay at, but he's a frontrunner for the Heisman this year and we'll be rooting for him.
And as I've told every athlete since, the difference between a milkshake trade deal and a $3.5 million bag is being nice to the camera crews and stringing together those early season highlights.
Curious what some nervous kid we'll get on camera this weekend will go on to do. No idea, but I know it'll be cool.
Go Cougs.
When I recruited @WayshawnParker out of high school, I presented a plan to him, Ty’risha, and Wadus and WE haven’t deviated from that plan since that day. Though many have come to poach him, he’s trusted me, our HC, and the #RSNB culture. Love you, Way…Happy Birthday🤟🏾
I am not ashamed of my journey. My life will be a testimony.
But if I could offer a word of advice to any freshman, sophomore or junior athlete in high school it would be to just listen bro. All them adults in your life not just talking to talk. They been here longer. They done bumped they head already. They trying to save you from doing the same thing.
Do not make the mistake of thinking your talent alone is enough. It’s not. Talent open doors. Character and grades keep you there. And if you already messed up, if your GPA not where it should be, if your name been in rooms for the wrong reasons… don’t quit. Keep digging. You can climb out the hole the same way you dug it.
Class of 29, 28 and 27 hear me.
Take your grades serious. Choose who you hang around wisely. Protect your name. Word spreads fast if you a crash out. Respect authority. Nobody riding for you like your parents and coaches. Work hard when nobody clapping.
Do not wait until senior year to lock in. That GPA do not lie.
I’m still figuring it out myself. I’m struggling but I know God got me.
Be intentional. Lock in early. Pray. Show up ready to work.
I’m learning the hard way that my future is being built in the small decisions I make today.
Start now.