I asked an EA exec to recreate this and they hung up the phone.
They will NEVER know the feeling of heading into GameStop on a Friday evening and getting a full feature college football game in those bins for cheaper than a McChicken. And then waking up the next morning and re-living Stanford vs Cal, or Doug Flutie’s Hail Mary all before noon kickoff.
They will never know the feeling of being up at 3am playing H-O-R-S-E, tug of war, mascot mode, bowling with your cousins in NCAA 09, and shielding your controller so your cousin doesn’t slap it out of your hands on a potential game winning touchdown. Or that side flip the mascots do instead of a juke.
They will never know the “brand new” mascot mode that was brand new 17 years ago.
They will never know throwing out your 06 case because you’re an Ohio State fan who hates Desmond Howard.
Or giving your NCAA 13 copy away to your cousin’s friend in Indiana who is on year 2047 of dynasty and his disc just broke, and they haven’t made the game in 7 years.
These games were built on shear passion and the love of college football. And we’ve seen that current games are too. BUT whoever is pulling the strings behind these micro-transactions is ruining these games for all of us.
They are OUTSIDE their minds if they think I am buying this game just to spend $300 extra to have a FRACTION of the features I grew up on.
#CFBPlayDontPay
Sneaking micro transactions into single player modes lets me know everything i need to about where EA wants to take both football titles in the future
That’s why it’s now or never to make a change. Taking the game in that direction is going to ruin all of the support and love you have built from this community. Do what’s right @EASPORTSCollege
#CFBPlayDontPay
I’ve been seeing a lot of what the community has been saying about creators like myself who got the game early but I can assure you we were not briefed on microtransactions entering the offline modes. In fact I heard that there would not be microtransactions entering these modes but I don’t remember who told me that explicitly. I also wasn’t even aware that coach XP settings had been changed as that is not something I’ve ever messed with as I typically keep things to default settings to mirror the experience of 90% of the user base. I don’t inherently have a problem with microtransactions as long as there is transparency and if people who have less time to grind want to pay for a headstart I don’t really care, it’s just something I would personally avoid. What I absolutely have a problem with is sneaking them in WHILE SIMULTANEOUSLY TAKING OUT the XP progression speed that gave creative control for free. This is not something that should be locked behind a paywall and doing it in this way I think is not only shady but a sign of things to come where core features are pay to play. Dynasty has the potential to be the best mode in any sports game and doing things like this “behind our backs” is not something we should accept. The greatness of this mode is that it is not like ultimate team. Go charge those guys whatever, it’s a pay to play mode. You win. But do not bring this pay to play model to what is at its core, an offline mode. It’s disappointing and we deserve better @EASPORTSCollege #CFBPlayDontPay
IDGAF about a partnership. Make a stand against micro transactions in Dynasty and RTG. Take them out and bring XP sliders back @EASPORTSCollege#CFBPlayDontPay
i don’t like being blindsided by micro transactions and removing features hidden behind all the new shiny stuff
i like the game a lot. the devs did a great job. whoever made the micro transaction decision did not #CFBPlayDontPay
This is an important email I sent today to all employees at XBOX:
Team,
We are beginning the most significant restructure in XBOX history. After careful consideration, I've made the difficult decision to reduce our team by approximately 3,200 throughout FY27. This will include approximately 1,600 role eliminations today, and in addition, four studios will leave XBOX to new management. I recognize that a year-long restructuring creates additional challenges. Unfortunately, it is not possible to make all the necessary changes in a single day, and I wanted to be direct about the scale.
I know this is painful. These changes will directly affect people who have poured their creativity into building XBOX. Many joined us through acquisitions, while others were recruited here, or sought us out because they loved this industry and loved XBOX. Today's decisions do not reflect their talent or dedication.
Our business today is not healthy. We are operating at margins that are 3–10x lower than comparable platform and publishing businesses. We entered Gen 9 with a smaller install base and a higher cost structure. To grow, we bet on Game Pass, multi-platform, and a broader portfolio of content. While those businesses have created meaningful value, they did not grow at the pace we expected. As that happened, our core business weakened, and we added more teams, more investment, and more time, hoping for a better outcome. And now the industry is facing the most severe hardware crisis in its history. We must reset XBOX.
First, we will reset our content portfolio.
Since 2018, we have aggressively expanded our studio portfolio while the number of games created each month across the industry now outpaces the last ten years combined. We now find ourselves competing not only with the largest publishers, but also with smaller independent studios. It is neither possible nor desirable to own every great independent studio. We have also learned that we are not the best home for every type of studio; in a typical year, we lost 64 cents for every dollar we invested. As we reset XBOX, we will help independent creators succeed by providing open development tools and audiences to realize their vision.
Compulsion Games and Double Fine Productions will return to management and transition to independent studios with their IP, catalog, and runway for their next games. Ninja Theory and Undead Labs have entered terms to join new ownership with funding to complete and grow Senua and State of Decay 3. In France, Arkane’s management is beginning required consultation with its Works Council to review potential strategic options.
We are also making reductions across other units, and in some cases, shifting investment to focus on higher priority projects. These changes vary in size across Activision, Bethesda/ZeniMax, Blizzard, King, Mojang, and XBOX Game Studios. None of our first party publicly announced games or projects are being cancelled as part of these reductions.
In addition, Mojang and King will now report directly to me. These two studios have increasingly become platforms and are our largest by monthly active players. They bring critical geographic, demographic, and differentiation to XBOX.
Second, we will reset our platform.
We know that great technology gets better when it gets simpler, not bigger. Today, in some parts of the company, work passes through as many as 14 layers of management. Our platform teams are 40% larger than they were at the start of this generation, even as our player base and playtime have declined. That complexity has slowed decisions, blurred accountability, and made it harder to deliver for players. As we reset XBOX, we will simplify.
We will reduce management layers to no more than 5, and where possible, 3. We will deliver success through a flatter organization that is built around makers (individual contributors focused on building), player-coaches (leaders who remain deeply involved in the work while developing their teams), and directly responsible individuals (DRIs) who own key decisions and outcomes. And we will streamline how we work across our tools, with a cleaner code base, shared services, and 50% reduced vendor spend.
Third, we are resetting how we operate.
As XBOX grew our headcount, we became more fragmented. Teams, studios, and functions often operate independently, and it became harder to work towards a shared goal, make the right tradeoffs, and get things done.
For the first time, we are establishing a Chief Operating Officer with end-to-end P&L responsibility across content, hardware, platform, and services. Helen Chiang has been promoted to this role and will report directly to me. Over nearly two decades at XBOX, Helen has helped build some of our most important businesses, from XBOX Live to leading Mojang and the Minecraft franchise. She will bring our businesses together under one operating model, making sure we make clear investment decisions, learn from our successes and failures, and hold ourselves accountable for results.
Thank you, Dave McCarthy, who is retiring after 17 years with XBOX. Dave has played a defining role in building the platform that millions of players rely on every day and has been a trusted partner through many of the biggest moments in XBOX's history. We wish him all the best.
These changes are about a bigger future for XBOX, not a smaller one. The next decade of gaming will be larger, more global, and more creative than anything we've seen before. This year, we'll invest as much in XBOX as we ever have, but we'll invest with greater focus, greater discipline, and greater clarity, all in service of making XBOX where the world plays and creates.
I want XBOX to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. XBOX has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027.
History is full of companies that mistake longevity for inevitability. We will not be one of them.
Asha