Q: To develop trust w/ target audiences, you have to be able to engage in meaningful topics. How do you find these right topics & platforms?
A: Pull back the layers. Take baby steps. What works for one client doesn't work for another, says Courtney Mathis, @Cocoxpr. #PRSADetroit
Q: Can you share any examples of when a client wanted to pursue a type of content, but it wasn’t a good fit for their brand? How did you advise them?
A: You can repurpose existing content instead, especially with video on newer platforms such as IGTV, @Cocoxpr. #PRSADetroit
Meet your new Membership Director - Courtney Lewis
"I'm looking forward to connecting PR professionals, influencers, socialites and millennials in an organization where we thrive from our network and collaborations."
#NBRPSdet#NBPRS#PRSA#PRSAdet
Join us virtually for 'Keys to Content Strategy and Calendar Development' on Feb. 24 at 12PM ET. We'll share best practices on developing #contentstrategy and the role of calendars to outline a plan. Bring Qs & take part in the Q&A session.
Register now: https://t.co/3xBtRLLZX8
Join us virtually for 'Keys to Content Strategy and Calendar Development' on Feb. 24 at 12PM ET. We'll share best practices on developing #contentstrategy and the role of calendars to outline a plan. Bring Qs & take part in the Q&A session.
Register now: https://t.co/3xBtRLLZX8