Codeless

✍️ 📹 Long-form, data-driven content & video for the best B2B SaaS & marketing service companies on the planet 🌎Check us out down there ⬇️

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If you're looking for a writing app that will help you organize your long-form writing, @ScrivenerApp is an amazing choice.

It's perfect for almost all writers (bloggers, screenwriters, journalists, novelists, etc).

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What you write won’t matter if your end-user never sees it.

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After publishing thousands of articles, one thing has become clear to us:

The traditional wisdom “be clear, not clever” holds true.

[Codeless @Codeless_io]

Don’t try to reinvent the wheel.

Prioritize search intent 1st with relevant keywords.

THEN focus your creative juices on writing something:
• Insightful
• Compelling
• Entertaining
(Or all 3)

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Signs you’ve found a GREAT freelancer:

• Has specialized knowledge in your industry
• Can handle your content volume
• Willing to adopt your workflow
• Uses efficient systems
• Feels “expensive”

If you haven’t found one that checks these boxes, keep looking.

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Don’t waste time writing content you can’t qualify.

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If you’re a copywriter, you need more than just the PAS framework to write for businesses.

Use this tip to save yourself 10s of hours per week:

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Include these in your outline PRIOR to writing.

• Images (Graphs, charts, etc)
• Statistics from trusted sources
• Quotes from subject matter experts
• Real life examples addressing the pain point
• Proprietary data that only your company is privy to

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The longer the content, the more important it is to have one.

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How to overcome writer's block (and never get it again):

Start with an outline.

Only amateurs work without them…

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A tried and true outline you can use:

1. Introduction (Hook)
2. Sections (Sub-headers with hooks)
3. Conclusion (CTA)

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3. You’re under-communicating.

When you dictate a task, share the “why” behind the decision.

Informed decisions = meaningful solutions.

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Many businesses struggle to go from $200k/year to the multi-millions.

It’s often because of these pitfalls:

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2. You have the right people in the wrong roles.

Identify your team’s strengths, outsource their weaknesses.

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Consider whether an internal team member truly deserves the promotion.

If they do, respect towards their leading role will come naturally from other team members.

If they don’t, you’ll likely cause friction and disincentivize hard work.

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Your business is growing fast and you need to hire managers.

Is it better to promote in-house or go with new hires?

Well, it depends. 👇

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However, leveraging new hires allows for:

• Fresh perspective
• Training from the ground up
• Opportunity for innovation from past experience

It’s not a one size fits all scenario.

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Hire 2-3 freelancers if you can afford it.

Or have other options ready if they bounce.

Never get stuck with your pants around your ankles.

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When startups are small they tend to hire one content creator to write everything.

Eg. SEO, writing, marketing, sales, etc…

Here’s why this is risky:

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You’re overly reliant on one person.

If they get sick, feel underpaid, or take on too many other clients, your startup takes the hit.