Colaboratory

A brand collaboration platform.

[Colaboratory @Colaboratoryio]

I just spent 5 mins on Colaboratory’s ‘Artificial Ideation’ tool and got these fun results. Check it out! https://t.co/V8Ap95foQn #collabideas #colaboratory #aiideas

[Colaboratory @Colaboratoryio]

Colaboratory - Hot Off The A.I.* Presses https://t.co/zo7rkFGdia #collabideas #colaboratory #aiideas

[Colaboratory @Colaboratoryio]

Check out the latest article in my newsletter: Meet Athletic Brewing…probably the best collabers in the world. https://t.co/k8UCr9GU5R via @LinkedIn

[Colaboratory @Colaboratoryio]

Check out our latest newsletter. How Peeps rose from Easer Lightweight to total domination. And how you can plot your own category defining collab program. https://t.co/F75QMKeSSH via @LinkedIn

[Colaboratory @Colaboratoryio]

Collab Brief Alert: @24hourfitness is looking for a prominent Pickleball partner to develop the sport and engage a new audience.

Respond and Apply here; https://t.co/zsKYFPMqzk

@selkirktv @paddletekllc @onix @engagepickleball @ProLiteSports @niupipoOfficial @franklinsports

[Colaboratory @Colaboratoryio]

follow our bi-weekly newsletter on LinkedIN
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[Colaboratory @Colaboratoryio]

Can't wait for March 15th and Season 3 of Ted Lasso.

Gives us a legit excuse to gorge on Jeni's celebration flavor, "Biscuits with the boss".

Iconic collabs with Dolly Parton, local ones with Land Grant Brewing make Jeni's the "go-to" partner for your seasonal show stopper.

[Colaboratory @Colaboratoryio]

@RamliJohn This is an exceptional thread. Every improvement was a collab.

[Ramli John @RamliJohn]

Lego almost went bankrupt in 2003 with over $800 million in debt.

Fast forward to 2021—over $7.7 billion worth of Lego products were sold!

How did it go from near bankruptcy to billions of sales per year?

This is their comeback story (with 5 marketing lessons): 🧵

[Colaboratory @Colaboratoryio]

@craftmix

[Colaboratory @Colaboratoryio]

Colaboratory brand partner, Craftmix, is now in over 600 Kroger stores and counting. Founder JT sent us these photos to prove it. He looks excited, for good reason.
They have some great collab slots open this year. Check out their collab casting calls at https://t.co/orUGmu98ts

[Colaboratory @Colaboratoryio]

Align

Goals
Overlap
Compatibility
Communities
Readiness

4: Hit ‘em up

and post your collab on our Marketplace for max visibility
https://t.co/IeMHfmAgTB

[Colaboratory @Colaboratoryio]

How to find your heaven-sent collab match

Follow these 4 steps to get into the game

1: Set Up A Google Alert For “Brand Collabs”...check out whose collabing
2: Build A Database Of Brands you’d like to work with…and their competitors
3: Narrow Your Prospects... (see thread)

[Colaboratory @Colaboratoryio]

Top five lessons we've learned from a year of collabing;

1. Are uniquely revealing
2. Are uniquely rewarding
3. Reflect what's happening in the world.
4. Affect what happens in the world
5. Spark real energy for your brand

Great read here;
https://t.co/QLyABIDLmL

[Colaboratory @Colaboratoryio]

Starbucks x Pumpkin Spice meet Pepsi x Peeps...

This one promises to be a spring staple for years to come.

But begs three questions;

1. Has Pepsi created an annual seasonal winner?
2. Does Pepsi or Peeps benefit more?
3. What do you think the insight was that created this?

[Colaboratory @Colaboratoryio]

One of the collab opportunities at Colaboratory is with Raicilla De Una, an Agave spirit known as the "Grandfather of Tequila".

They're looking to collab in sports, arts and with culture forward brands.

more at https://t.co/saw79a2aMA

[Colaboratory @Colaboratoryio]

This is as good an explanation of the power of collabs as you'll see. A great watch on a Friday afternoon.

The New Magic Word for Branding is Collaborations https://t.co/62OCiBSxun via @YouTube

[Colaboratory @Colaboratoryio]

Ready to light a fire?

Today's featured listing from Bonfire Women. Looking for collab partners to spread the word, the work and the energy. Visit https://t.co/5htdKYt1uA to sign up or see more.

[Colaboratory @Colaboratoryio]

@brentwpeterson Thanks for the great interview!

[Brent W. Peterson @brentwpeterson]

What is a Brand x Brand Colab? And someone responds and says, Hey, I'm that kind of person, I'd like to talk to you. https://t.co/HVDG9T8HvO @Colaboratoryio #brandmarketing