Commerce Roundtable

DTC & eCom community event made for the community, led by the community. Roadshow: Jan - March 2027, Austin May 3-4, 2027 & San Diego Sept 20-21, 2027

[Commerce Roundtable @CommerceRound]

The 2027 plans are set 🗓️

Here’s where you’ll find us next year:

🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.

🤠 Austin is back May 3-4 for year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.

🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.

Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: https://t.co/BuWtg59Z5F

[Jimmy Kim @jimmykim]

Kicking off this beautiful fall weekend in Texas with a long walk with the pups!

The weekend plan: Hanging with the kids and planning for our upcoming @CommerceRound Roadshows for 2027.

@iamshackelford and I are hitting 3 cities with 3 events in a week over 3 months to provide focused education on all things ecommerce acquisition, retention, and AI & Ops to kick off 2027.

Los Angeles, Austin, and New York dates are now set!

These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.

Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!

Dates and details here: https://t.co/qpSaZoT1zl

Off to burn some tokens and get some R&R!

Have a great weekend!

[Commerce Roundtable @CommerceRound]

The 2027 plans are set 🗓️

Here’s where you’ll find us next year:

🚐 Roadshows kick things off with a week each in LA (Jan 19-22), Austin (Feb 22-26) and NYC (March 15-19). Acquisition, Retention, and AI & Ops are three separate events, each with its own experts and roundtables.

🤠 Austin is back May 3-4 for year two! After a successful 2026, we’re running it back with 500 founders and operators for two days in downtown Austin.

🌊 San Diego returns Sept 20-21 for year five! Join 1,000 founders and operators by the water for keynotes, curated roundtables and the best networking in DTC.

Tickets are live now. Use code EARLYBIRD for 50% off, for a limited time only: https://t.co/BuWtg59Z5F

[Commerce Roundtable @CommerceRound]

Does your brand really need to be on every channel?

Evin Catlett walks through the three questions that matter more: where your consumer discovers brands, how they evaluate them, and how they buy.

Plan your 2027 now 🗓️

Join us for 3 roadshows in LA, Austin, and NYC, plus 2 major events in Austin and San Diego.

Use code EARLYBIRD for 50% off any event: https://t.co/BuWtg59Z5F

[Commerce Roundtable @CommerceRound]

Stop guessing why your ads win.

In San Diego, @spencepawliw, founder of Evolve, broke down the science of iterations: how to define a winning ad, understand why it works, and turn one winner into many.

Here's what you'll learn:
🏷️ The 4 labels that replace "winner vs. loser"
📝 3 questions every ad should answer first
🧩 The 9 components of a winning ad
🔄 Format swaps: more mileage from your best ad

Your best ad isn’t done working yet. Learn how to find the next winner hiding inside it.

Watch the full replay: https://t.co/dLFXXhTvLx

[Commerce Roundtable @CommerceRound]

"If you want to get really good at marketing, learn how to make people believe your claims."

@spencepawliw shares why authority is one of the most effective ways to make that happen.

Want more talks like this? Join us in 2027 for our Roadshows in LA, Austin and NYC, or our main events in Austin and San Diego.

🎟️ Use code EARLYBIRD for 50% off tickets at https://t.co/BuWtg59Z5F

[Jimmy Kim @jimmykim]

We're coming to a city near you!

After great success of last year's Retention Roadshow, @iamshackelford and I realized the demand for highly focused educational events.

Not for Founders only, but for the Individual Contributors that seek education beyond a post on social media or a community.

That's why we're hitting 3 cities for 1 week each in Q1 to help kick off 2027!

We'll kick it off with Los Angeles in Jan, doing an entire week dedicated to 3 separate topics over 3 days: Acquisition, Retention and AI & Ops

Then Austin in Feb
And NYC in March

These will be expert led with plenty of roundtable and networking to help brand and agency founders, operators and marketers.

Each day will be roughly 6.5 hours long and we'll fuel them with plenty of drinks and snacks along with breakfast and lunch!

The @CommerceRound Roadshow series is set and dates and details are found here: https://t.co/qpSaZoTzoT

Hope to see you at one or more!

[Commerce Roundtable @CommerceRound]

1.2M racers. 1,500 SKUs. 35 countries.

And a merch business that was, in HYROX's words, chaos. 😅

At Commerce Roundtable San Diego, Jochen Möller of HYROX and @voids_jannik of VOIDS shared how they built a global fitness culture and got their inventory under control along the way.

Learn the 5 forecasting habits behind their growth, so you can head into BFCM ready.

Watch the full replay ��
https://t.co/53gLu3XwMQ

[Commerce Roundtable @CommerceRound]

5% of ads produce 73% of the value.

@TaylorHoliday shares why, in 1.3 million ads across 160 brands, he’s never seen the odds change, only the price of the ticket.

Want more conversations like this? Join us in 2027.

🎟️ Use code EARLYBIRD for 50% off tickets at https://t.co/BuWtg59Z5F

[Commerce Roundtable @CommerceRound]

Most brands go looking for their audience online. HYROX found theirs in the gym.

Jochen Möller shared how they built the brand around a community that was already training every day. They just needed something to train for.

Want to be in the room for conversations like this in 2027?

Get 50% off with code EARLYBIRD for a limited time: https://t.co/BuWtg59Z5F

[Commerce Roundtable @CommerceRound]

Heading into BFCM without a retention forecast? You’re leaving money on the table.

In San Diego, @EricRausch, co-founder of New Standard Co., broke down the 4 stages of retention revenue forecasting and exactly how to move from one stage to the next.

Retention is where the profit is. Get your forecast ready before BFCM.

Watch the full replay here: https://t.co/hBLD313O8B

[Nick Shackelford @iamshackelford]

Most ecom events give you more talks than you probably want (ours included)..so next year at @CommerceRound table: it’s less talks, larger slots.

What won’t make the cut:

• recycled deck
• same talk from every other stage
• “why AI matters” slop
• theory you’ve never run
• only the wins
• no numbers
• nothing the room can use
• follower count as the credential
• dodging the Q&A

On the flip side..what I actually want on stage is pretty simple.

You’ve actually done the thing you’re teaching AND have the numbers from it, you’ll tell the room what went wrong too, and you show up ready for the Q&A..that’s where so much value lives.

Someone should walk out with something they can go run that YOU gave them.

If that sounds like you, we made a page for it. The team reviews every application and reaches out if there’s a fit. More details below.

[Commerce Roundtable @CommerceRound]

In a funnel, your channels fight for credit. In a system, they work together.

Evin Catlett walks through how content, engagement, and data feed each other to create a compounding effect for your brand.

Ready to lock in 2027? 🗓️

We've got 3 roadshows and 2 major events on the calendar.

Use code EARLYBIRD for 50% off any event: https://t.co/BuWtg5awVd

[Commerce Roundtable @CommerceRound]

BFCM isn't one weekend. It's a five-month play.

In San Diego, @ChereneAubert laid out a month-by-month roadmap from September through January. She's spent 15 years in ecommerce and helped over 100 brands grow, and she brought real examples of what's worked.

Plus why BFCM should be built for new customers, and the 4 traps that kill Q4 growth.

Watch the full replay 👇
https://t.co/6K5wBBg0Th

[Jimmy Kim @jimmykim]

Kicking off this beautiful weekend in Texas with a long walk with the pups and bike rides for the kids!

We just finished loading all the replays and decks from Commerce Roundtable San Diego keynotes on our site + all the historical talks from previous events and roadshows.

You can access 93 sessions here: https://t.co/oFxjrQdIHW

And yes, it's 100% free!

Have a great weekend!

[Jimmy Kim @jimmykim]

All 18 of these talks are found here: 👇 https://t.co/lWL4vsrGEJ

For FREE

[Commerce Roundtable @CommerceRound]

$30K a month in ad spend to $2.5M a month. CPA went from $600 to $245. 📈

That’s what happened when @spencepawliw turned his creative iteration process into a playbook. He walked the room through exactly how it works at Commerce Roundtable San Diego.

Want to be in the room next year? 2027 tickets are on sale now 🎟️

Use code EARLYBIRD for 50% off while it lasts: https://t.co/BuWtg59Z5F

[Commerce Roundtable @CommerceRound]

23 years of legacy. 3 years to catch up 🎧

Evin Catlett walks through what Skullcandy has had to learn and unlearn as modern commerce started changing faster and faster.

Commerce Roundtable 2027 tickets are officially on sale 🗓️

Get 50% off with code EARLYBIRD for a limited time: https://t.co/BuWtg59Z5F