Comscore

A global, trusted partner for planning, transacting and evaluating media across platforms.

[Comscore @Comscore]

As AI continues to evolve, brands and advertisers alike are moving quickly to capitalize on the opportunities that are reshaping consumer discovery while needing a trusted view into the application of these tools.

Download our AI Intelligence report: https://t.co/aazRWvEukz

[Comscore @Comscore]

Our first AI Intelligence Report for 2026 has been released, showing where the next wave of consumer disruption is heading.

To read all the insights, download Comscore's Q1 2026 AI Intelligence Report: https://t.co/AH0NvLtIsX

[Comscore @Comscore]

Comscore’s latest AI assistant rankings are a call to action for brands and advertisers wanting to maintain their influence and visibility with consumers.

Read the latest blog from Comscore’s Chris Blakely for all the analysis https://t.co/FeBeBZ9jot

[Comscore @Comscore]

There was agreement across the TVOT 'Measurement Grand Finale' panel yesterday as Comscore’s Joe Ruthruff, Ph.D. shared his perspective that the media industry should "see AI as an accelerant and not a silver bullet” for solving advertising challenges.

[Comscore @Comscore]

What did Upfronts 2026 reveal about the framework for modern measurement?

Comscore’s Tara Gotch shares her insights in this latest blog about where the industry needs to move to meet the growing opportunities in today's media mix.

Read it at this link https://t.co/AMIrMsYkRw

[Comscore @Comscore]

Comscore’s monthly AI Chatbot Usage rankings show continued momentum across major AI assistant platforms in the U.S.

Major consumer AI chatbot platforms reached a combined 44.4 million unique visitors in March 2026.

https://t.co/KSd8wHFG37

[Comscore @Comscore]

How quickly AI is transforming the consumer journey was in the spotlight today at the ARF’s CSI conference in Chicago.

Proximic by Comscore’s Jessica Trainor took to the stage, sharing some of Comscore’s latest AI Intelligence insights https://t.co/aazRWvDWv1

[Comscore @Comscore]

The TV of Tomorrow Show next week will bring together thought leaders from across media measurement to explore the TV marketplace.

Comscore's Joe Ruthruff will join the ‘Measurement Grand Finale’ panel alongside the Media Rating Council, Fox, Publicis Media and more.

[Comscore @Comscore]

Changing currency providers is not something that happens overnight, as Comscore’s EVP Commercial, Tara Gotch, shared with The Current recently.

Read the article https://t.co/jd165NEQjV

[Comscore @Comscore]

As AI-led discovery continues to disrupt the path to purchase, Comscore will take to the stage at the ARF’s Commerce and Shopper Intelligence conference next week to unpack the latest data-driven insights for brands.

https://t.co/6qddPRt8LK

[Comscore @Comscore]

The biggest POSSIBLE yet is underway in Miami, and we’re excited to connect with so many of our partners and clients this week.

If you haven’t connected with us yet, there’s still time to join us poolside, reach out via this link:https://t.co/HUauk9rGQo

[Comscore @Comscore]

While the NAB Show is underway in Las Vegas, Comscore has announced that local measurement continues to grow as a strategic foundation for national investment.

Read the news at this link https://t.co/vB7gjon3g6

[Comscore @Comscore]

🎬 Comscore's Movies division is marking 50 years of innovation and global leadership in theatrical data.

We’re celebrating the studios, exhibitors, and storytellers who bring films to audiences around the world https://t.co/oKxjJOEgNi

[Comscore @Comscore]

CinemaCon has kicked off in Las Vegas with Comscore’s @PDergarabedian leading the panel discussion "Understanding 2026 Audiences: Gen Z and Emerging Trends” with content creator Jeremy Jahns and, GKIDS’ Chance Huskey.

Connect with our team in Vegas via https://t.co/c7R813Ix4A

[Comscore @Comscore]

In a recent interview with EMARKETER’s Ross Benes, Comscore's Tara Gotch commented on the evolving role of currency in the connected marketplace.

She explained that currencies “shouldn’t be looked at as a singular item in a silo".

Read the analysis https://t.co/lZbxLwSLou

[Comscore @Comscore]

Comscore and Yahoo DSP have announced a partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences.

Read the announcement https://t.co/RbFO0fdFtu

[Comscore @Comscore]

Comscore will take the stage at @the_ARF's AUDIENCExSCIENCE in New York next month and we’d love to see you there.

Catch our first session on Wednesday March 18 'Synthetic Data, Privacy, and AI in Media' with presenters Caitlin Leffers and Michael Vinson.

[Comscore @Comscore]

The conversation around cross-media measurement continues at the Beet Retreat in San Juan later this month.

Join Comscore's Tara Gotch for this panel discussion on Feb 27 if you're heading to San Juane, for details visit https://t.co/7veUIUdLof

[Comscore @Comscore]

Happy Holidays to our valued clients, partners and industry friends, from all of us at Comscore.

Wishing you a joyous holiday week and an energizing start to the New Year.

🥂 Here's to even greater collaborations together in 2026.

[Comscore @Comscore]

Comscore’s flagship cross-platform campaign measurement suite has expanded its capabilities to social and audio.

As a result, Comscore Campaign Ratings is now known as Cross-Platform Campaign Results (CCR). Read the details: https://t.co/efU75n7hic