Gabi | UGC Creator & Ad Specialist

I help brands scale revenue through strategic content that converts viewers into customers
Contact me! 💌[email protected]
Portfolio below ↓

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

Introducing me 😊 Excited to work together, DM me about working with your brand!

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

It's wild to me that UGC isn't taught in school. I have a whole advertising degree and never even heard about UGC until after graduation!

Love my school though 💞

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

7 days to become a UGC creator: DAY 2 💕 Finalizing a portfolio #ugcjourney #ugcportfolio #ugccreator

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

I've decided to make it a point to study virality

I want to master and fully understand how and why videos go viral. To be able to watch a video and go "yup, that one's gonna go viral"

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

How I find brands to pitch: check who's running ads in my niche (Meta Ad Library & TikTok ads library), check if they've used creators before, skip anyone with no ad spend, send 2 concepts or a moodboard, not a generic "let's collab" email

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

Unpopular opinion: a portfolio with 5 great UGC videos beats one with 50 mediocre ones. Brands are scanning for fit, not volume

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

Just locked in a deal with Uber Eats?! I just started taking UGC seriously & this happened in the first month. This is your sign to go all in on yourself!

#UGC #ugccreator

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

Just started a new 7 day series! 7 Days to Become a UGC Creator. Take a look!

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

@MalaikaMHere @Cohley_ Congratulations!! I’m sure it’ll be so fun for the two of you to film together!

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

"It feels like UGC is becoming so popular. Is it becoming too saturated?"

My honest opinion: NO.

UGC is a form of marketing. Brands and businesses will always need marketing and advertising

What do you think?

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

Day 3 of becoming a UGC creator:

Today's to-do:
— Create content calendar
— Pitch Q4 packages
— Film for Uber Eats
— Negotiate inbound

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

It's Sept, which means Q4 pitching season is open. Brands lock Nov/Dec calendars NOW

This week:
• pull past clients, easiest yes for a Q4 retainer
• have 2-3 holiday concepts ready
• pitch gift/self-care/NY brands, they plan 6-8wks out

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

What actually goes into a 30-sec UGC script: hook (0-3s), problem (3-10s), solution/product benefits (10-25s), CTA (25-30s)

Brands don't need "creative," they need someone who understands direct response marketing to structure content that converts.

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

How I plan a UGC shoot:

1) rewatch the brand's IG/TikTok for tone
2) write out hook options & script
3) make sure to focus on benefits not just features
4) film hook > problem > product > CTA

Filming in order helps streamline my editing process

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

@sociallysienna Ooo so excited for this!!!

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

@refinedcreator Thanks so much!!

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

I just landed a $300 deal with UberEats!! This is a major brand and I'm so proud to work with them. This is your sign to just apply!

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

@onairwithkendra Thank you!!

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

"6 months can change your life"

Is what I've been hearing

And I 100% believe it

So, I'm taking that time frame and condensing it into two 90 day segments to hit my goals

By the end of the first 90 days, 2026 will be wrapping up and it'll be the perfect setup for the 90 days

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

@sociallysienna WOAHHH!!! This is so cool!!! How did this work??

[Gabi | UGC Creator & Ad Specialist @ContentDarling]

Starting a new social media series today called "7 Days to Becoming a UGC Creator"

What did you wish you knew when you started content creation?