One of the best marketing tactics I've seen:
๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ๐ถ๐๐.
People are tired of persuasive language and exaggerated claims.
But some brands do it differently.
Here are 5 ways Patagonia has used honesty to become a billion-dollar company. ๐
@MentoringMike I did the same, too. I had to travel for work and decided to take the time to catch up with family, friends, and my thoughts.
Was wonderful.
And you would be right, Idalvis.
But it's more about creating emotions for the reader than defining these emotions in your words.
Here's a basic example I added to a comment below:
Emotionally-driven:
You won't believe how our top-of-the-line services will make you feel like a winner in no time!
Rationally driven:
Our services have been proven to increase client satisfaction by 87%, focusing on delivering measurable results and expert guidance.
1 way to improve your copywriting (ethically):
๐๐๐ผ๐ถ๐ฑ ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น๐น๐ ๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐น๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ.ย
Instead, use rational, data-driven messaging to highlight your skills and expertise.
Rationality beats emotional persuasion.
You're right, Omer.
But you can create emotions for the reader without relying on emotional language. Here are two very rough examples.
Emotionally-driven:
You won't believe how our top-of-the-line services will make you feel like a winner in no time!
Rationally-driven:
Our services have been proven to increase client satisfaction by 87%, focusing on delivering measurable results and expert guidance.