Gareth

Escaped teaching to become a writer | I help you write Words That Win to boost conversions and grow | 60+ brands helped over 13+ years

[Gareth @ContentStylist]

One of the best marketing tactics I've seen:

𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆.

People are tired of persuasive language and exaggerated claims.

But some brands do it differently.

Here are 5 ways Patagonia has used honesty to become a billion-dollar company. 👇

[Gareth @ContentStylist]

You become a powerful writer when you master using templates to your advantage.

[Gareth @ContentStylist]

@Khlauss Although, when I'm tired and have tight deadlines, it sometimes says, "Oh, fu*k!" 😅

[Gareth @ContentStylist]

@MentoringMike I did the same, too. I had to travel for work and decided to take the time to catch up with family, friends, and my thoughts.

Was wonderful.

[Gareth @ContentStylist]

@irondadliving I've thought the same thing many times when walking past hospitals and doctors' surgeries. It's so strange to me.

[Gareth @ContentStylist]

@DaveSchmiedecke There's nothing like having someone to hold you accountable, too.

[Gareth @ContentStylist]

@DrewMarkert So true!

[Gareth @ContentStylist]

@omerusuf A plan. 😅

[Gareth @ContentStylist]

@IdalvisSuarez I can't wait to hear you, Idalvis! You'll smash it, I'm sure.

[Gareth @ContentStylist]

@MentoringMike It's a real commitment, that's for sure!

[Gareth @ContentStylist]

Make your words inspire.

[Gareth @ContentStylist]

@Khlauss Damn it! I’m selling jackhammers this week. Now, I’m struggling for a headline. 😉

[Gareth @ContentStylist]

The biggest copywriting mistake when creating a website:

Writing "Welcome to my site" in the hero section.

[Gareth @ContentStylist]

@Khlauss Too right! Nothing beats another set of eyes.

Or an editor with a thick red pen. 😱 😅

[Gareth @ContentStylist]

You don't need a thesaurus.

You don't need ChatGPT.

You need your ideas, beliefs, and a spell-checker.

[Gareth @ContentStylist]

And you would be right, Idalvis.

But it's more about creating emotions for the reader than defining these emotions in your words.

Here's a basic example I added to a comment below:

Emotionally-driven:
You won't believe how our top-of-the-line services will make you feel like a winner in no time!

Rationally driven:
Our services have been proven to increase client satisfaction by 87%, focusing on delivering measurable results and expert guidance.

[Gareth @ContentStylist]

1 way to improve your copywriting (ethically):

𝗔𝘃𝗼𝗶𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲𝗻 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲. 

Instead, use rational, data-driven messaging to highlight your skills and expertise.

Rationality beats emotional persuasion.

[Gareth @ContentStylist]

You're right, Omer.

But you can create emotions for the reader without relying on emotional language. Here are two very rough examples.

Emotionally-driven:
You won't believe how our top-of-the-line services will make you feel like a winner in no time!

Rationally-driven:
Our services have been proven to increase client satisfaction by 87%, focusing on delivering measurable results and expert guidance.

[Gareth @ContentStylist]

@_amavee_ I heard a Christmas song yesterday that made me feel like the year was over. This is exactly what I needed to hear. 😀

[Gareth @ContentStylist]

@FabledWords There's nothing wrong with taking a break sometimes, though, buddy.

[Gareth @ContentStylist]

@omerusuf 100%, Omer. Self-learning and development are essential to get anywhere.