CvE

We are a marketing growth consultancy with the breadth and depth of experience to advise senior marketers and the hands-on expertise to deliver.

[CvE @ControlvExposed]

🙌🏻 🙌🏻

[Paul Frampton-Calero @Paul_Framp]

So my new year news. I’m re locating to Miami to lead @ControlvExposed’s US expansion and to lead @goodwaygroup’s Go To Market strategy and sales & marketing efforts. Buzzing to get to the ☀️ and 🏖️. Hit me up if you’re in South Florida.

[CvE @ControlvExposed]

I unlocked £30 Rush tickets for Mrs. Doubtfire on @TodayTixUK! https://t.co/hfuW81RuJg

[Paul Frampton-Calero @Paul_Framp]

AI Is Great, But What Does It Mean I Have to Actually Do as a CMO? My latest POV for AnA in North America
https://t.co/JgTNueBcpX

[Paul Frampton-Calero @Paul_Framp]

The @MADFESTLONDON fan park 😜 - who needs the Euros?!

[Paul Frampton-Calero @Paul_Framp]

Looking forward to kickstarting @MADFESTLONDON tomorrow morning with my State of Nation intro and then welcoming some great marketers to the stage. It’s gonna be HUGE this year.

[Jerry Daykin @jdaykin]

Well that was the week that was - myself and a bunch of other marketers sat down with @Paul_Framp to chat about what we saw standing out at #CannesLions and where in our industry it’s really #TimeForAReset: https://t.co/QeVDTBdLgB

[Paul Frampton-Calero @Paul_Framp]

Great insight from @larssilberbauer of @HMDdevices @nokia on how AI is creating opportunity for small brands to cut through vs bigger competition.
#CannesLions #Timeforareset

[Paul Frampton-Calero @Paul_Framp]

Sustainability = a business model where your products & design have long term sustainability built in, generating profit to enable scale. I chat to @larssilberbauer about how @nokia is re-imagining the r/ship between marketing & product.
Apple podcast: https://t.co/rXGeFaU6d9

[Paul Frampton-Calero @Paul_Framp]

Retail media is far bigger than media.

It’s not just an incremental revenue opportunity, it's transforming the retailer/manufacturer relationship on many levels.

https://t.co/181PwwyUoZ

[Paul Frampton-Calero @Paul_Framp]

My POV on @WeWork’s future health in this @BBCNews piece. Being so far from profitability in the property hedging business in this economy does not bode well. https://t.co/Xw1PYi4aMJ

[Paul Frampton-Calero @Paul_Framp]

Exciting to see a packed room @ISBAsays for conversation to discuss the huge potential and need for standardisation in UK retail media

[CvE @ControlvExposed]

📻𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗳 𝗧𝗶𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗥𝗲𝘀𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗶𝘀 𝗻𝗼𝘄 𝗹𝗶𝘃𝗲!💥
Our Nick King, sits down with 𝗧𝗼𝗺 𝗟𝗮𝗻𝗴𝗹𝗲𝘆, Head of Personalisation and Retail Media at @JohnLewisRetail
Tune in now https://t.co/zqtzmSTVJ8
#marketingpodcast

[Paul Frampton-Calero @Paul_Framp]

Enjoyed this panel. Great conversation about the amount of 💵 in retail media being left on table by department stores globally. 👇🏼👇🏼

[CvE @ControlvExposed]

𝗥𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰?🚀Master the art of 𝐚𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 𝐂-𝐬𝐮𝐢𝐭𝐞 𝐠𝐨𝐚𝐥𝐬. Join our webinar on 13 Sep. at 6 pm BST / 12 pm ET.
𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁!
☑https://t.co/tGvsKA5FSV
@Paul_Framp
@goodwaygroup

[CvE @ControlvExposed]

When it comes to ad fraud👽 ignorance is NOT bliss. In this recent article by Robert Webster, our VP of Innovation and Strategy, he runs through the reasons why this blight exists and how we can cut it back.
@mediabear34 @TheMediaLeader
https://t.co/DhCoJT51YU

[CvE @ControlvExposed]

𝐢𝐎𝐒 𝟏𝟕: 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬?🤳🏽
Here are some 𝐤𝐞𝐲 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐭𝐡𝐞 #iOS17 𝐮𝐩𝐝𝐚𝐭𝐞𝐬, brands should prepare before September. https://t.co/UhUbWYpQD2

[CvE @ControlvExposed]

Michael Gillane, Marketing Director at The HEINEKEN Company 𝗨𝗞+ 𝗜𝗿𝗲𝗹𝗮𝗻𝗱, shared his advice on why 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗮𝗻𝗱 '𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒉𝒐𝒖𝒍𝒅 𝒏𝒆𝒗𝒆𝒓 𝒕𝒂𝒌𝒆 𝒕𝒉𝒆𝒊𝒓 𝒇𝒐𝒐𝒕 𝒐𝒇𝒇 𝒕𝒉𝒆 𝒈𝒂𝒔'.

https://t.co/TS9YSDcmIy

[CvE @ControlvExposed]

There Has Never Been A More Exciting Time To Be A Marketer!! . Reflections by @Paul_Framp from @MADFESTLONDON 2023 after having conversations with brave CMOs who express “confident vulnerability”. https://t.co/og7a6qIiiu

[Paul Frampton-Calero @Paul_Framp]

My write up of the themes emerging from marketers on the Hexagon stage on Day 1 @MADFESTLONDON last week https://t.co/0mb0hDu8uW

[CvE @ControlvExposed]

New Time For a Reset - 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬, episode with Jason Carter, Global Transformation Director at Reckit -- @ThisIsReckitt .
Listen now!
https://t.co/YxeGbhQFUD