When James St Patrick found out Lobos had the best product at the time, as the New York distro, he leveraged quality First, then distribution next , with distribution comes some level of marketing and once the level seemed self sustainable , he went on about packaging
If you had ₦10 million to launch a consumer product today…
Would you spend more on:
A. Product quality
B. Packaging
C. Marketing
D. Distribution
Defend your answer.
The Kuda rebrand saga has given it the recognition to be noticed among consumers because, as you're explaining and explaining, and people engaging and reposting about their logo, some people are out there testing it out. If I were Kuda Brand manager, I'd introduce a promo offer.