Troy Cooper

Founder @ZingyLabs | 25+ yrs scaling brands in Web2 | 5 yrs Web3 growth | Data-obsessed, tactics-first | Building brand engines for the on-chain future!

[Ade @AdeRushmer11]

When Troy and I started Zingy Labs, we noticed a massive, systemic flaw in how Web3 projects approach growth.

Founders were writing beautiful whitepapers, hiring elite developers to build robust smart contracts, and then handing their entire marketing budget to agencies that only knew how to run meme contests.

High level tech requires high level growth infrastructure.

We don't do flashy presentations or hollow promises. We act as strategic advisors and master executioners who build the backend growth systems that keep your protocol alive.

We look at your project across DeFi, GameFi, or AI as a complete machine. The marketing pipeline must align perfectly with the tokenomics and the technical backend.

If you are tired of the generic Web3 marketing playbook and want to talk about building sustainable traction, let's connect.

We build for teams who plan to be here for the long haul.

[Zingy Labs @Zingylabs]

every agency in web3 claims to do "full-funnel marketing."

translation: they post on twitter, run a discord, and send a newsletter. then they call it a funnel.

a real full-funnel marketing system for a web3 project looks like this:

> top of funnel: content and distribution that reaches the right audience
> middle of funnel: education that turns curious followers into informed prospects
> bottom of funnel: conversion mechanics that turn prospects into users or token holders
> retention layer: systems that keep users active after the initial conversion
> revenue layer: backend tracking that connects marketing activity to actual ROI

most web3 agencies operate at the top of funnel only. they measure impressions and follower growth and present those numbers in a monthly report as if they are business outcomes.

impressions do not pay salaries.

at zingy labs we build the whole system. not just the part that looks good in a report.

if your current setup cannot tell you your cost per active user, you do not have a funnel. you have a content calendar with a retainer attached to it.

dms open.

[Troy Cooper @Cooperlish]

@Zingylabs @pantheonvaults The launch on this looks great. Excited too see how @pantheonvaults progresses. Great work @Unbankt

[Zingy Labs @Zingylabs]

huge congrats to @pantheonvaults on launching the world's first creator index vault today. proud to be a partner on this one.

what pantheon built is genuinely new. not another token launchpad, not another yield farm. a financial instrument that lets you invest directly in creators. their ecosystem, their edge, their access, everything they touch.

whats live right now:

> $GSTAR by @mizzysworld L world's first creator index vault. live on @base. 3,332% APR at launch. 31 vault holders already staked

> @bigwil launching next. already announced @RatehopperAI ($ROO , first agentic self-repaying loan protocol) as one of five teams in his index

pantheon points live. trade, stake, hold, refer to earn. 224 participants on the leaderboard with projected rewards up to $700K at T1

the mechanics that make it different:

> yield comes from the marketing pool, not token emissions. no inflation diluting your position

> creators stake their own reputation. if they rug, they destroy themselves. the incentive is structurally built in

> staking locks for 6 months. built for people who understand compounding, not people chasing the next 24 hour flip

> community and creator win together or lose together

crypto has spent years extracting from creators and communities. KOLs farming their audience. launchpads picking winners behind closed doors. exchanges deciding who gets listed.

pantheon flips the model. the creator's reputation is the asset. the community captures the value they generate. the mechanics make dishonesty more expensive than honesty.

the first trade of a new asset class happened today.

hats off to everyone who built this and everyone who was early enough to see it.

@Unbankt @Anthony_Francis @bigwil @mizzysworld

[Zingy Labs @Zingylabs]

most @virtuals_io projects spend 90% of their effort on the launch and 10% on the 6 months after

tokens that survived the 2025 winter all did the opposite. they treated the launch as day one, not graduation day

> @aixbt_agent kept shipping signal long after the agent meta cooled.
> @luna_virtuals turned a chatbot into a real entertainment IP with TikTok views and live shows.
> @ethy_agent built actual revenue rails on base where every fee buys back and burns $ETHY.
> @reppo shipped a working data network backed by protocol labs.
> @ribbita2012 stayed in the top tier of agents by market cap when most of its peers didnt.

different products. same pattern. all kept building after the launch hype faded.

none of this is launch theater. all of it is what comes after

a good launch buys you attention for about 2 weeks
what you do with those 2 weeks decides if anyone remembers you in 6 months

if you're launching on virtuals or already shipped and figuring out what's next

we work on GTM and post-launch strategy for projects that want to be around in 12 months

dms open

[Ade @AdeRushmer11]

This is the most important “boring” chart in Bitcoin right now 👇

[Troy Cooper @Cooperlish]

@CultureCrave

[Troy Cooper @Cooperlish]

@Zingylabs Haha yes 100%

[Zingy Labs @Zingylabs]

Every week another project launches a token before the product is ready.

Team burns out defending a price they were never equipped to support. Community turns hostile. Treasury gets drained on marketing that can't fix a broken foundation. Six months later the project is dead and everyone involved is worse off than before the launch.

The token was not the problem. The timing was.

If your roadmap is not ready, if your team cannot deliver what the whitepaper promises, if you are launching because the market feels hot right now, then wait.

Your community will respect a delayed launch. They will not forgive a failed one.

[Blockchain Game Alliance @BGameAlliance]

📱 5 million views. Zero token jargon.

That's what @ZingyLabs pulled off for @playoffthegrid, and it wasn't luck. It was a deliberate strategy built around one idea: prove the game is great first.
How did they make it work?

1️⃣ Audience fusion - one story that speaks to Web2 and Web3 players at the same time
2️⃣ Narrative-driven creators - gamers who love the genre, not crypto influencers
3️⃣ Real-time feedback loops - doubling down on what works, fast

If you're a studio struggling to market a Web3 game to a mainstream audience, this is the interview you need to read.

Read the full interview 👇
https://t.co/tboaCf9zpY

[Senator Mak🖖 @Unbankt]

This was a great read.

Everywhere I look, all I see are people who either know nothing about ai or people who understand too little. Our little x,ai, crypto world is a tiny bubble.

All of them are completely unaware how fast ai is reducing the economy.

Once you understand the exponential of a recursive feedback loop with billions of new inputs a day it’s just scary/curious really.

It makes me very bullish on Bitcoin and crypto.

I’m probably most curious how Govts react. They’re amazing at being behind the wheel but soon they’ll be out of the race.

It’s totally untenable for govt.

Everything in that article can literally be overlayed into the entire govt stack/house of cards.

They have to downsize like mad to accommodate this kind of shrink on tax revenues.

And fiat is screwed. They have to mandate USD denominated stable coins and ensure they’re embedded into all ai rails. Because ai won’t care about currency. It will care about fluidity and liquidity.

All other sovereign currencies die really fast. USD is like the fastest donkey in the horse race until that finally becomes pointless too.

Now you really have to think hard about:

1. What is truly scarce in this world now.
2. ⁠what is ai adjacent or better, antifragile even.

Bitcoin, privacy coins, DeFi, fat tokens, unique human skill, discernment, taste and distribution channels are some thoughts. Precious high mech use metals.

We’re looking at the rapid downsizing of the economy and this is the first time the tech optimises so well it doesn’t just displace labor of industries, it squeezes the margins, disintermediates and shrinks the whole TAM.

Less capital needed etc. less consumption. Less everything.

Eventually after the big reset life is way cheaper to enjoy I guess but before that a tectonic level correction/reset.

Part of me thinks the window of opportunity is a few years. Cash up and out to survive and thrive the big 10y depression to come. After that will we even need money?

The other part thinks there will actually be new industry and the creation of new opportunity. We may not need labour but new existence experiences keeps the capitalist model alive.

Robotics, energy, drones, ai, healthcare, animals (now we will be able to speak with them), longevity (now that well live forever), companionship, loneliness, experiences, new sciences, space, spirituality, psychology, designer babies…

It will all be tokenised too. We live and prosper by the graces of the casino…🤷‍♂️

[Zingy Labs @Zingylabs]

Let’s be honest. The market is a mess.

40 million tokens. 99% are trash.
Projects pay for hype, creators sell out, and regular people get wrecked.

The old game is dead and we need a fix, not another memecoin.

Enter @thepanth3on The tool that separates the noise from the signal. 👇

(1/6)

[Troy Cooper @Cooperlish]

@unclefunkdrew Not dead, just undergoing dramatic change for the better! Flushing out the scammers and highlighting the real builders.

[Troy Cooper @Cooperlish]

#Web3 #GrowthMarketing #CryptoTips #ZingyLabs

[Troy Cooper @Cooperlish]

In Web3, volume is often a vanity metric used to mask a lack of utility. This week, we’re seeing "breakouts" with $50M+ volume but zero liquidity. As a No-BS Architect, I look at the foundation, not the paint job.

Here is how to spot fake volume before it costs you. 👇

[Troy Cooper @Cooperlish]

Don't be the exit liquidity for a bot. Build your portfolio like I build for my clients at Zingy Labs: from the ground up, based on ROI and verified data.

Now, I’m heading to the beach with my daughter to enjoy some real, non-digital volume