O. Sentrec | Copy Notebook

I like to read sales pages. Yeah, I know... weird | I share tips & tricks to help you write copy that converts.

[O. Sentrec | Copy Notebook @copynotebook]

The best persuasive messages come from your customers. You interview them and steal their words to use in your copy.

But if you
don’t have time to interview customers
don’t have any customers yet, or
are too shy to talk to them...

The following technique is perfect for you.
🧵

[O. Sentrec | Copy Notebook @copynotebook]

I just published The Writing Process of One of the Greatest Copywriters of All Time https://t.co/Wz9ZJLLmLQ

[O. Sentrec | Copy Notebook @copynotebook]

The 5-Step writing process that solves 3 painful problems
How to:
- Get started
- Cut the fluff
- Finish a draft
@BrianClark @copyblogger

https://t.co/FelXep4Xp7

[O. Sentrec | Copy Notebook @copynotebook]

@VeryGoodCopy 'Coupon data showed those ugly ads pulling about 30% more sales than Estée Lauder’s previous full-color campaign.' With results like that, I'll go with ugly every time.

[Phillip Oakley @Phillip_Oakley]

Gum - Gooey Chewy
Beef - Chewy Mooey
Mockingbird- Snarky Larky

[O. Sentrec | Copy Notebook @copynotebook]

@evielync Creators forget that people follow them because what they say and do resonates with them.

Other times is something as simple as 'I like you'. It doesn't matter if you talk about productivity, mental models, or your dog. There's a connection there.

[O. Sentrec | Copy Notebook @copynotebook]

@LoftedLearning To me, the question makes more sense when comparing 'thank you' pages from the same industry with the same target audience. Here you have a marketing agency and a personal training service, different niches with different target audiences. They could be converting the same.

[O. Sentrec | Copy Notebook @copynotebook]

From the creator of conversion copywriting and the founder of @copyhackers, Joanna Wiebe, the copywriting newsletter we were waiting for... or at least I was.

Go and subscribe!
https://t.co/K8UwksLu3T

[O. Sentrec | Copy Notebook @copynotebook]

One easy way to make your copy more specific - Write a call to action that is relevant to your business.

Crazy Egg CTA is specific to their business activity, website optimization tools.
⬇️
⬇️

[O. Sentrec | Copy Notebook @copynotebook]

Copy written by Anna Bolton, Conversion Copy Co. @meetyouupstream
https://t.co/MYwNFToE7B

[O. Sentrec | Copy Notebook @copynotebook]

Conversion copy for heritage brands
Confederation Log Homes About Page.

- Copy reflects the craft brand spirit. Their dedication and care.

- They are not selling logs or labor. They're selling a dream.

Go read some great copy!

[O. Sentrec | Copy Notebook @copynotebook]

Avoid these 6 writing mistakes.
⬇️

[Erica Schneider @ericasmyname]

I review 10k+ words a week over dozens of projects.

Inexperienced writers make these 6 mistakes over and over again.

Here's what they are (so you can avoid them):

[Oddit 👀 @itsOddit]

Mobile CTA tips:

1. Make key action buttons full-width on mobile
2. Place them at the bottom of the fold for easy access

[O. Sentrec | Copy Notebook @copynotebook]

@AnnaDreamBrush Beautiful in a heartbreaking way. Deeply touching.

[O. Sentrec | Copy Notebook @copynotebook]

If you have a newsletter, you should try this.
⬇️

[Michael Blankenship @Mike_R_Blanke]

Growing an email newsletter?📨

I'm the co-founder of @TheTonichq , a personal development daily email newsletter.

Here's how we added 834 subscribers to our list from March 9th to March 22nd for just $24.68 through FB ads. 🧵

[O. Sentrec | Copy Notebook @copynotebook]

Just discover this, the "How it started/How it's going" ad series.

[John Long @janthonylong]

I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.

https://t.co/c5FQmGesr2

[O. Sentrec | Copy Notebook @copynotebook]

@kevindleahy Thanks for this resource. I didn't know about it.

[O. Sentrec | Copy Notebook @copynotebook]

Make good use of your 404 page like @MerriamWebster does.
I love it!

[O. Sentrec | Copy Notebook @copynotebook]

Copywriting Tip
Make your hero image relevant and specific to your product or service.

[O. Sentrec | Copy Notebook @copynotebook]

Specificity makes your copy clear, credible, and trustworthy.

Start with your headline. Make it specific and descriptive.

[O. Sentrec | Copy Notebook @copynotebook]

Handling your target audience's main hesitations in your hero section. Great way to start your landing page.