@adsliaison We are loosing impressions due to low ad rank. How would you recommend to improving it in this RSA and smart bidding age?
Our phrase & broad keywords aren't showing any data on the QS metrics: ad relevance, eCTR, landing page experience.
Any recos?
#PPCChat
@adsliaison Hi Ginny! Question for you, Which of these 2 help the algorithm most:
1. Good old offline conversion tracking (OCT w/GCLID)
2. New enhanced conversion tracking for leads?
I tend to think that first party data (email | phone) could make the algorithm smarter