CO/SIGNALS

As media reshapes itself, CO/SIGNALS explores how brands co-sign culture, what their collaborations signal, and why craft and creativity matter more than ever.

[CO/SIGNALS @COSIGNALSHQ]

A beautifully coherent ecosystem across film, editorial, #creators and real-world activations.

👉 Read more in our breakdown here: https://t.co/OHnvNBwBsU

[CO/SIGNALS @COSIGNALSHQ]

Earlier this year, #Salomon dropped their new brand platform "Shaping New Futures". Let's break it down...

[CO/SIGNALS @COSIGNALSHQ]

The platform even stretches to include talent and #community stories in the form of "shapers" - creators and change-makers – athletes, artists, designers, cultural voices – to explore how they’re shaping their corner of the future.

[CO/SIGNALS @COSIGNALSHQ]

👀 If you think #Olympic branding is about logos and perimeter boards, look again...

At one of the great fashion capitals of the world, it was fitting that the biggest media canvas was #apparel 🧥📡

We’re unpacking what that signals👇

🔗 https://t.co/LGikTw2sdC

[CO/SIGNALS @COSIGNALSHQ]

📳 Our first CO/SIGNALS[PULSE] just dropped - get a quick scan of some of the best #collabs we’ve spotted in the wild recently...

From @DoorDash x @50cent, @MullerUK_Ire x @ladbible, to @Kiehls x @IkonPass, and @beatsbydre x @ishowspeedsui

🔗 https://t.co/vMbC0e3xV8

[CO/SIGNALS @COSIGNALSHQ]

#Video is everywhere.

#Creators build appointment viewing on @YouTube / #Podcasts look like talk shows / #Broadcasters publish on platforms they once competed with / Fan edits are shaping stories.

#Television is being rebuilt, piece by piece.

https://t.co/PmQEj2hv6Q

[CO/SIGNALS @COSIGNALSHQ]

From trading cards to cookware. From tech sponsor to thinking partner.

We've published our first #FILTER piece, where we filter the noise across media, culture, and creative partnerships to surface the signals that matter.

https://t.co/iPbtG0gixS

#pokemon #anthropic

[CO/SIGNALS @COSIGNALSHQ]

Every collaboration sends a signal.

About what you value. Who you’re for.
And how you want to show up in culture.

We’ll explore this and more here https://t.co/JEs0Yp52Sk