CRAFTSMAN+

Empowering Creativity at the Speed of Performance.⚡No-code playable ads. Built for Creatives by Creatives.

[CRAFTSMAN+ @craftsmanplus]

New site, phase 1. 👀 product page ✅ demo ✅
the rest is coming. start here → https://t.co/dBsCbtMDJr

[CRAFTSMAN+ @craftsmanplus]

The closing night of MAU you'll actually want to stay out for. 🌙

PLAY+ After Dark | Wed May 20 | Encore Beach Club
CRAFTSMAN+ x Vibe x DataSeat

VIP table. Studio 54 energy. No slides.
https://t.co/NI0lCdvPx6

[CRAFTSMAN+ @craftsmanplus]

The Mansion at MGM Grand. Tuesday, May 19. Champagne, poker, and the sharpest people in mobile gaming. 🥂
CRAFTSMAN+ x InMobi. Invite-only.

Request yours → https://t.co/ee7qgu121f

[CRAFTSMAN+ @craftsmanplus]

MAU 2026 in Vegas? We made you a free insider guide. 🎰

Dinner at Komodo. Drinks at Peacock Alley. David Guetta at LIV. Our night at The Mansion. Encore Beach Club.

Download Now 👇
https://t.co/WHRHUkCSF9

[CRAFTSMAN+ @craftsmanplus]

If your 2026 UA strategy is still leading with banners and statics, you're leaving performance on the table.

Big credit to the Adikteev team for putting the data together. Full article → https://t.co/oEfDWar76X

#PlayableAds #InteractiveAdvertising #MobileGrowth

[CRAFTSMAN+ @craftsmanplus]

PLAY v5 is live! A rebuilt editor, six new features, and more ways to build engaging, interactive creatives.
→ Press Effect
→ Hold and Release gestures
→ Anchor Points
→ Engine Compression 
→ iFrame HTML + ZIP uploads
→ Bulk image import

Read Here: https://t.co/zw97gsXNti

[CRAFTSMAN+ @craftsmanplus]

A new PLAY release is on the way! We'll be sharing all the details later this week.

[CRAFTSMAN+ @craftsmanplus]

GDC throwback. 🛠️

[CRAFTSMAN+ @craftsmanplus]

Everyone has access to the same ad algorithms.

You don’t win with budget anymore.
You win with creative.

Founder-led content is driving ~50% of top-performing ads.

Attention > spend.

[CRAFTSMAN+ @craftsmanplus]

Most “AI ad tools” are removing the creator.

That’s the mistake.

[CRAFTSMAN+ @craftsmanplus]

If everyone is leaning into AI, the way you differentiate yourself is by being more creative than AI.

Your lived experience is something no model can replicate. That's your edge.

Pair it with a no-code AI platform and you've got the combo that wins. 🎯

#AdCreative #PlayableAds

[CRAFTSMAN+ @craftsmanplus]

Back from GDC.

3 AI agents:

Strategist → what to build
Director → how to think
Builder → how to execute

Creative just became a system.

[CRAFTSMAN+ @craftsmanplus]

Creative is becoming the last real lever in user acquisition.

Our COO Olivia Barnett joined Josh Chandley to discuss how automation, AI, and network algorithms are reshaping the creative landscape for advertisers.

Watch the full episode: https://t.co/200M9Rn3Vd

[CRAFTSMAN+ @craftsmanplus]

Today we announced a strategic partnership with @AppMagicRocks  to introduce the first fully automated AI Creative Intelligence system built for mobile advertising.

Full announcement:
https://t.co/xNwW4cMxcb

#AdTech #MobileGaming #AI

[CRAFTSMAN+ @craftsmanplus]

GDC 2026 is loud.

This is the filter.

🎮 GDC 2026: The CRAFTSMAN+ Insider Scoop
 Curated events, mixers & SF hot spots worth your time.

Download → https://t.co/H5P0TvLXZD 

 #GDC2026 #GameDev #AdTech

[CRAFTSMAN+ @craftsmanplus]

📞 GDC is calling.
Will you answer?

If you’re headed to GDC 2026, grab your cheat code here: https://t.co/H5P0TvLXZD 

 #GDC2026 #GameDev #AdTech

[CRAFTSMAN+ @craftsmanplus]

CRAFTSMAN+ is heading to the G2E Conference in Las Vegas! Interested in discovering how playable ads could enhance your gaming advertising strategy? 🎮 Let’s connect and dive into innovative solutions that engage users, drive conversions, and create unforgettable ad experiences!

[CRAFTSMAN+ @craftsmanplus]

🎮 Curious about the secrets behind WildCard Games' success? In our newest series, CRAFTSMAN+ MASTERS, Josh Chandley reveals how CRAFTSMAN+ playable ads boosted their user acquisition by 25%! Read the full interview now. https://t.co/zH8uq0DZAr #MobileGames #UserAcquisition

[CRAFTSMAN+ @craftsmanplus]

Can AI really replace human creativity in advertising? 👾🎨 Explore the pros and cons of AI-generated content and why the human touch remains essential for emotionally resonant ads. Dive into our latest blog to learn more! https://t.co/89dYSXIIu2

#AI #Advertising #Creativity