The Crayons Network

Creatively independent since 1986.

[The Crayons Network @CrayonsNetwork]

When the Korean Wave hit India, the snack aisle became a "K-Pop" clone factory.
To launch Cornitos Korean Chilli Nachos, we didn’t just need a new flavor; we needed a different Korea.

#CrayonsAdvertising #Cornitos #CreativeStrategy #CaseStudy #KoreanChilliNachos #FMCG

[The Crayons Network @CrayonsNetwork]

Pssst… Need a sound career tip? Always, always try to get hired by a company that invests in its people. Something that we have done all along. Which is probably why our attrition rate remains at a measly 2% over the last 3 years.

#TheCrayonsNetwork #AdvertisingAgency #Agency

[The Crayons Network @CrayonsNetwork]

You can't have a great photoshoot without interesting props, and happy employees. Well, atleast we have the latter.
#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency

[The Crayons Network @CrayonsNetwork]

Featuring two exceptionally beautiful women of the silver screen, the campaign was as much about the jewellery as it was about the philosophy.

#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency (2/2)

[The Crayons Network @CrayonsNetwork]

#Throwback

Was Cleopatra powerful because she was beautiful or was it the other way round? We gave our verdict in this campaign for one of Delhi’s leading jewellery names. (1/2)

[The Crayons Network @CrayonsNetwork]

What do we have against Artificial Intelligence? Nothing really. It’s just that we prefer humans. Because nobody can connect with flawed, eccentric, weird, & emotional humans like other flawed, eccentric, weird, & emotional humans.

#TheCrayonsNetwork #AdvertisingAgency #Creative

[The Crayons Network @CrayonsNetwork]

Just our baddest asses being baddest asses. #TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency

[The Crayons Network @CrayonsNetwork]

Thereby setting a precedent of using a celebrity to endorse within the category.
Watch it for old time sake.
#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency

(3/3)

[The Crayons Network @CrayonsNetwork]

#Thrpwback

From @SrBachchan, @akshaykumar, @RanveerOfficial, @AnushkaSharma, @priyankachopra, @iTIGERSHROFF to the top corporate honchos, we’ve made quite a name for ourselves in storytelling through celebrities. (1/3)

[The Crayons Network @CrayonsNetwork]

But what many of us, including the younger lots at Crayons, do not know that we’ve have a little history going here. Back in 1989, we featured the debonair @VinodKhanna for Baba, positioning it as a premium and aspirational brand of chewing tobacco. (2/3)

[The Crayons Network @CrayonsNetwork]

A clever play of contrasting images under the title ‘India: A land of contrasts’ is another interesting take on what makes India Incredible.
#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency
(2/2)

[The Crayons Network @CrayonsNetwork]

#Throwback

India is a land of contrasts, in geographical diversity, ethnicity, traditions and customs. This campaign captures India as a microcosm of our planet. (1/2)

[The Crayons Network @CrayonsNetwork]

Blame it on our strong independent streak, but we were never really big on mergers. Holding companies or otherwise. Acquisitions, however are a whole different thing.

#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency

[The Crayons Network @CrayonsNetwork]

#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency #films (4/4)

[The Crayons Network @CrayonsNetwork]

#Throwback

Croma is Tata’s version of Amazon or Flipkart, which means it would invariably clash with them, especially on festive events. One such event is Diwali. (1/4)

[The Crayons Network @CrayonsNetwork]

These heart-warming commercials allowed us to slip in the festive deals and offers, without the cringe of making high-pitched sales call. (3/4)

[The Crayons Network @CrayonsNetwork]

So, when Tatas took over Air India, we relived the Maharajah, which incidentally was created by them, using some of his most famous appearances, in an equally delightful way.

#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency #film (2/2)

[The Crayons Network @CrayonsNetwork]

#Throwback

The Maharajah is an iconic mascot with more than 7 decades of history, featuring in some of Air India’s most iconic and delightful ads over the years. (1/2)

[The Crayons Network @CrayonsNetwork]

So, when Tatas took over Air India, we relived the Maharajah, which incidentally was created by them, using some of his most famous appearances, in an equally delightful way.

#TheCrayonsNetwork #Agency #MarketingAgency #Creative #Advertising #AdvertisingAgency #film