Most brands don't need more campaigns.
They need better flows.
Campaigns = rented attention.
Flows = owned attention.
Built once. Running forever.
Fix your foundations before your next send.
Using plain text emails in your Klaviyo account offers several advantages for certain types of communication. Here are some reasons why you might consider using plain text emails 🚀
Thread 👇
Your abandoned cart flow shouldn't start with a discount 🙃
Lead with the product. Add social proof. THEN offer the incentive if they still haven't bought.
You'll protect your margin and still win the sale.
Seen this far too often in recent audits! #emailmarketing