CreativeEquals

Delivering the new ROI, the return on inclusion by growing inclusive cultures, brands and communities. Follow for news, events + opinions #creativeequals

[CreativeEquals @CreativeEquals]

“The most effective creativity is inclusive creativity:  58% of Effie UK award-winning campaigns had inclusion at their core.

There is a link between higher inclusion scores and winning scores.”

Rachel Emms, Managing Director, Effie UK.

@EffieUK

#RISE2025

[CreativeEquals @CreativeEquals]

“We’ve seen brands step up, because  Inclusion drives impact, across key brand directives, including the bottom line.  Our work pushes beyond the buzz words.”

Debbie Tembo, Partner, Creative Equals.

#RISE2025 #leadershipConference #brandConference

📷 Bronac McNeill

[CreativeEquals @CreativeEquals]

#RISE2025 is in full swing!

#leadershipConference #brandConference #marketingConference #marketingDigital #makingChange #changemakers #marketingStrategy #inclusiveMarketing #brandMarketing

[CreativeEquals @CreativeEquals]

In a polarised world, trust is currency - and brands have power. Ruben Schreurs (Ebiquity) and Fiona Spooner (Financial Times) sat down to talk about media and trust.

#RISE2025 #leadershipConference #brandConference #marketingConference #marketingDigital

📷 Bronac McNeill

[CreativeEquals @CreativeEquals]

Misinformation and untruths are freely available, but well researched, fact checked, stories and thinking are hidden behind paywalls.

Lead the revolution, blow the walls off your paywalls

Sara Denby, Former Head of UA, UN Women

#RISE2025

📷 Bronac McNeill

[CreativeEquals @CreativeEquals]

#RISE2025 #leadershipConference #brandConference #marketingConference #marketingDigital #makingChange #changemakers #marketingStrategy #inclusiveMarketing #brandMarketing

[CreativeEquals @CreativeEquals]

Richard Robinson (Ingenuity) just lead a brilliant fireside with Claudia Nicholls (Simply Health), Ritchie Mehta (School of Marketing), Kerry Williams (Sweaty Betty) and Kerttu Inkeroinen (Lucky Saint) discussing what keeps CMO’s up at night.

#RISE2025

📷 Bronac McNeill

[CreativeEquals @CreativeEquals]

Helen O'Donnell (BBC Studios) sat down with influencers 🌈 Riyadh Khalaf, and 💪 Megan Crabbe to chat authentic representation and how community-driven influence is reshaping media.

#RISE2025 #leadershipConference

📷 Bronac McNeill

[CreativeEquals @CreativeEquals]

“Inclusion is not the default with AI, bias is.”

Claire McHardy, Partner, Creative Equals

Want to build your AI policy with inclusion in mind?

Get in touch. We can help. [email protected].

📷 Bronac McNiell

[CreativeEquals @CreativeEquals]

Elenor and Samira from IPSOS gave a super insightful talk about how building sustainability into your marketing process is integral - for the long term.

@Ipsos_in_the_UK

#RISE2025 #leadershipConference #brandConference #marketingConference

📷 Bronac McNeill

[CreativeEquals @CreativeEquals]

“The world has seen me differently since I’ve become blind, even though I haven’t changed. I still don’t feel represented sitting here in 2025. As disabled consumers, we don’t feel seen or heard yet.”

Lucy Edwards, Guest Speaker, RISE, 2025.

@lucyedwards

📷 Bronac McNeill

[CreativeEquals @CreativeEquals]

It was always going to be a tough gig following Lenny Henry but Vanessa Vidad, Inclusion Hub Co-lead, ISBA, breezed through it to introduce our second session of the day from the Ad Accessibility Network.

Thanks to our industry partner, ISBA

#RISE2025 #leadershipConference

[CreativeEquals @CreativeEquals]

The RISE doors are OPEN! Welcome to our delegates, speakers + sponsors - we’re glad you’re here. Get ready for this powerhouse line up. Inclusivity in marketing for brands and businesses, get ready for some deep insights + tangible takeaways!

📸 Bronac McNeill

[CreativeEquals @CreativeEquals]

Let's goooooo! #RISE2025

[BITE @BiteTrends]

Diageo CMO on progressive media, AI and inclusivity @CreativeEquals #RISE2024

https://t.co/FWhKfaovl6

[Marianne Calnan-Holland 🍉 @Mazsays]

Rise 2024 conference: Marketing chiefs share six lessons on the benefits of diversity and inclusion in adland https://t.co/1OJybyUP7Y @CreativeEquals

[Marianne Calnan-Holland 🍉 @Mazsays]

Great panel featuring Adriel Lares, CFO @ChelseaFC, Becky Verano, VP marketing @ThisIsReckitt and
@LEGO_Group's global brand director Carolina Teixeira about how to use creativity to drive diversity and inclusion in ads. #RISE2024 #CreativeEquals

[Marianne Calnan-Holland 🍉 @Mazsays]

.@StevenBartlett closes #Rise2024 with a session about
inclusive leadership. He said when you don’t invite everyone in-you are self harming. And if you are trying to capture the world, you have to include the world. @CreativeEquals

[Campaign @Campaignmag]

.@CreativeEquals and Effie examine links between DEI and effectiveness @EffieAwards https://t.co/uNhNE3ySHp

[CreativeEquals @CreativeEquals]

“Only the strong can be vulnerable”. Sophie Neary, Managing Director, Retail & Consumer Goods, Google #RISE2024 #CreativeEquals #SophieNeary