The Lead Creative

The Lead Creative podcast features chats with some of the most dynamic minds in the creative, marketing, design, advertising and communication industries.

[The Lead Creative @CreativesLead]

Crafting Yizo Yizo, Zone 14, Skaka iLembe and other stores of influence:
https://t.co/exNB2mzbzn

#shakailembe #yizoyizo #series

[The Lead Creative @CreativesLead]

We're curious about what it takes to build and maintain successful communities, and entrepreneur, @DrLifesgud has done this for decades. One of his views is that great communities create belonging. Listen where you get podcasts or here: https://t.co/bGtVGzt98a

#contentcreator

[The Lead Creative @CreativesLead]

If R50 billion is spent on advertising annually, is most of that spend wasted if the work is just forgettable?

This is what the Group MD of Park Advertising, Chris Botha, answers in our latest episode: https://t.co/Wh2qitECdA

#Advertising @ChrisMediaBotha @MediaShopZA

[The Lead Creative @CreativesLead]

In our recent episode, Jessica Wheeler, the Chief Brand and Customer Officer of Nando's shares thoughts on AI in marketing, brand building and creativity.

#contentcreator #advertising #marketing #TheLeadCreative #AI

[The Lead Creative @CreativesLead]

After attending the Nedbank IMC Conference last year, seeing all the great marketing and industry minds in attendance, we wanted share it with you - our esteemed community. For your chance to join us, check out our LinkedIn page.

#contentcreator #marketing #imcconference

[The Lead Creative @CreativesLead]

If you've ever built a brand or community, you'll know how hard it is to keep people engaged. The CEO of @IMCConf, Dale Hefer has done this and built Africa's biggest marketing conference. She shares insights on relevance, inclusion and sticking to your ethos.

[The Lead Creative @CreativesLead]

In this week’s episode, we explore the difference between building a disengaged audience and having a community, with Dale Hefer, CEO of the Nedbank IMC Conference: https://t.co/PQbVI1O3Lk

@IMCConf #marketing #advertising

[Marketing & Media SA @Biz_Marketing]

The Lead Creative | Client agency partnerships that deliver https://t.co/wlFrnTC5SY by @danettefrog44 via @Biz_Marketing @CreativesLead @Rogerwilco_sa @Mongezi

[Mongezi Mtati @Mongezi]

We made it to 150 000 views on @CreativesLead, a milestone that means a lot and we're grateful to everyone who has shared, followed, watched and joined us to share insights on the show.

https://t.co/no1RxrKj7i

[The Lead Creative @CreativesLead]

While @EffieAwardsSA, Thami Majola, Exec Head of Brand Marketing and Communication at Vodacom, shared where marketing is going. This follows a question from Arpan Sur, the CMO of Mondelēz SSA.

[The Lead Creative @CreativesLead]

Building a challenger brand in a heritage-led market takes conviction.

This discussion unpacked with the CEO of Oryx Desert Salt, Samantha Skyring, shares why: https://t.co/0oURjX2LXV

[The Lead Creative @CreativesLead]

Impactful work costs a lot, but forgettable work costs more.

Ahmed Tilly and unpacked this at the Effies.

Thank you Effies SA and Soweto Media.

What ad have you really liked lately?

@ahmedtilly #marketing #TheLeadCreative @EffieAwards #marketing

[The Lead Creative @CreativesLead]

How do heritage brands like Chappies and Cadbury keep themselves relevant for decades in ever-changing times? The CMO of the SSA Business Unite for @MDLZ, Arpan Sur shared insights: https://t.co/KpN3swiYX9

@EffieAwardsSA #Marketing #Advertising

[The Lead Creative @CreativesLead]

Diversity at scale empowers creative teams to solve complex business problems. The CEO of Ogilvy South Africa, Pete Case, explains why.

@OgilvySA | #contentcreator #TheLeadCreativePodcast #marketing #advertising #business

[The Lead Creative @CreativesLead]

The biggest challenge for many brands is shifting from functional communication to meaningful, insight-led marketing.

In our @EffieAwardsSA conversation, Unilver's Elizabeth Mokwena shares thoughts on what delivers effectiveness: https://t.co/5dp3PgKchc

#EffieAwardsSA

[The Lead Creative @CreativesLead]

“Marketing is business and business is marketing.”
Brian Yuyi, CEO of @MarketingA_SA, explains why: https://t.co/iiHfXatQMX

#contentcreator #TheLeadCreativePodcast #marketing

[The Lead Creative @CreativesLead]

Advertising and marketing measurement for brand growth: classic fundamentals, modern complexity.

Ornico CEO, Oresti Patricios shares advertising measurement trends: https://t.co/FuCruF6Qzy

@Orestaki #contentcreator #advertising #marketing #TheLeadCreativePodcast

[The Lead Creative @CreativesLead]

Trust turns good ideas into great campaigns. Steph van Niekerk, ECD of TBWA\Hunt\Lascaris, tells Danette Breitenbach, Editor of @Bizcommunity, that all great creativity is a leap of faith.

[The Lead Creative @CreativesLead]

Awards should measure progress, not popularity. The @Loeries CEO @iPreetesh shares insights on creativity and trust.

Watch it here: https://t.co/9oqYBBanGe

This is part of our @IMCConf series.

#contentcreator #advertising #marketing #TheLeadCreativePodcast#podcaster

[The Lead Creative @CreativesLead]

In our recent conversation, @DeanOelsch shared one of the reasons so much advertising is bland. Most brands fear standing out. Check our YouTube channel for more.