CreativeWorksLondon

Emmy awarded, international multi-disciplinary motion graphics, 3D agency specialising in cross-media projects.
© 2023. IG: creativeworkslondon ps © 👀

[CreativeWorksLondon @CreativeWorksUK]

Happy Birthday ! @axlrose

[CreativeWorksLondon @CreativeWorksUK]

Been a crazy few months , culminating in the
@CaterpillarInc @ces keynote speeches in Vegas. The team absolutely smashed it , thanks to everyone at Outerkind for bringing us in and having faith ,the production efficiency of NIYU with Claudia Tressler leading from the front, the techinical agility of Lucy Ockenden on @disguise_one , the lighting prowess of Rob Koenig, the infrastructure and organisational spine provided by @CreativeTechnol & TPN, of course our entire creative team ,notwithstanding the creative gymnastics and leadership by the 'Sorcerer from Sheppey', @danielgpotter and anyone else we forgot. More to follow and the whole thing is available online on
Youtube https://t.co/jvH7tSXnKs

#makeitlive

[CreativeWorksLondon @CreativeWorksUK]

Just a little patience ....is all it took to make it - and as in life , what goes up....

#showvisuals #gunsnroses #shilifeng #makeitlive

[CreativeWorksLondon @CreativeWorksUK]

@AllCautions @gunsnroses He is Sisyphus

[CreativeWorksLondon @CreativeWorksUK]

@davidsmith1932 @DazzaDavies It's fantastic

[Esports World Cup @EWC_EN]

EWC 2025 has come to a close and while it was not without its challenges, we're thrilled that so many players and fans alike enjoyed these seven weeks of intense competition.

We're looking forward to coming back stronger in 2026!

[CreativeWorksLondon @CreativeWorksUK]

RIP @OzzyOsbourne

1948-2025

[CreativeWorksLondon @CreativeWorksUK]

A showcase of our set design and screen content from the @IMG Spotlight show in Riyadh for the @EWC_EN World Cup Foundation

Deliverables
- Full Set Design and brand integration
- Screen Content Package tailored for the broadcast

#IMG
#EWC
#EsportsWorldCup
#SetDesign
#ScreenContent
#Riyadh
#BrandIntegration
#MakeitLive

[CreativeWorksLondon @CreativeWorksUK]

"Going to concert is a modern equivalent of going to church."

Dive into a revealing keynote with Dan Potter, Creative Director at Creative Works London Works, as he shares how immersive branding and authentic storytelling are transforming live events and broadcasts.

From the @gunsnroses World Tour to @CaterpillarInc 100th anniversary and @JESC_Official , learn about integrating brand narrative, creative collaboration, and tech innovation.

Topics: brand storytelling, live event design, creative process, collaboration, AI, project challenges & wins.

Watch the teaser now to see how top-tier events come to life and further insights, full link info below! 🎥👇

Full Youtube Video click below:
https://t.co/8S1ImyhJ6g

#gunsnroses #CAT #junioreurovision #brandidentity #showvisuals #makeitlive

[CreativeWorksLondon @CreativeWorksUK]

Some great shots of our set design and screen content package by @ewc_en for @img for the EWC Spotlight show.

#ewc2025
#SETDESIGN
#brandedvisuals
#MAKEITLIVE

[Jeremy Leeor @JXXSL]

This week Riyadh saw the big unveiling of our Esports World Cup 'Slope' set design and Showtime big-screen content package at the 2025 Esports World Cup Opening Ceremony in Boulevard City, Riyadh, for the flagship broadcast series EWC Spotlight, produced in partnership with IMG and the Esports World Cup Foundation (EWCF). @EWC_EN
Featuring a brand-infused triangular slope design with integrated EWC branding, event lighting programming, and triangle-inspired textures, the set was built by the Middle East office of @joelewiscompany (JLC) . We also crafted a modular graphics package to bring the environment to life, supporting IMG ’s hybrid live event-broadcast storytelling for Esports World Cup Foundation EWC Spotlight, a dynamic series showcasing the Esports World Cup’s thrilling tournaments to a global audience, brought to life by the EWCF’s vision for esports excellence.
Our deliverables included an original set concept and a flexible 'After Dark Headliner' content package, designed to enable vibrant, large-scale live broadcast storytelling. Starting from early conversations and doodles with Broadcast Director Richard (Dickie) Day @dickieday79 in February 2025, CW transformed these ideas into a full concept and collaborated with @IMG, Kick512, and JLC to deliver a brand-centric physical and digital visual solution that complements EWC’s identity and thrives in Boulevard City’s unique environment.
Huge thanks to IMG and the EWCF for bringing us on this epic journey to help tell the story of the Esports World Cup through EWC Spotlight at this incredible venue and event and many thanks to our team for pulling off another amazing project.
#EWC #IMG #RIYADH #ESPORTS #SETDESIGN #SHOWVISUALS #MAKEITLIVE

[Guns N' Roses @gunsnroses]

Wembley! We’re back for the first time since ‘92. Let’s hear you tonight!

[Guns N' Roses @gunsnroses]

This week in '93, the Civil War EP was released. https://t.co/GUAEcmR1gz

[CreativeWorksLondon @CreativeWorksUK]

Because what you want and what you get are two completely different things. Show 1 , 2025, Seoul Korea

#GunsNRoses
#poweredbydisguise
#makeitlive

[CreativeWorksLondon @CreativeWorksUK]

@TheGNRGiirl 👀

[CreativeWorksLondon @CreativeWorksUK]

How do artists incorporate AI tools when creating visual content?

"It's crucial to retain your vision as a creator and not let AI dictate the narrative. While AI is a brilliant tool to generate and experiment, it necessitates a strong artistic direction to ensure that the final piece aligns with the creator's vision." In this video, @danielgpotter , Creative Director at Creative Works delves into the intersection of art and technology, revealing how AI has been integrated as a supporting tool rather than a replacement. He discusses the delicate balance of using AI for its rendering capabilities while maintaining creative control over the process. Through various projects, including Junior Eurovision work, he demonstrates how sketches and creative ideas come to life with the aid of AI

Resources mentioned in the video: - Stable Diffusion - Comfy UI - Runway Animation Tools Core Topics Covered in This Interview: - The role of AI as a renderer in artistic creation - Balancing AI capabilities with creative control - Techniques for integrating sketches with AI-generated visuals - Experiences and challenges in projects like Junior Eurovision - Utilizing AI for efficient rendering and resource management For a fascinating discussion on the evolution of art in the digital age, where human creativity meets AI technology, watch the full talk on the link below.

https://t.co/JB8qozN1t0

#aiart #Animation #CreativeProcess #DigitalArt #ArtandTechnology #gunsnroses #JuniorEurovision #makeitlive

[CreativeWorksLondon @CreativeWorksUK]

#gunsnroses #poweredbydisguise #showvisuals #notch #saitama #tokyo #makeitlive

Throwback to November 6th 2022, the premiere of the ‘Pandora’s Box’ @GunsnRoses Asia Pacific show opener at the Saitama Super Arena , Tokyo Japan.____________________________

🌏 A Dive Into The Darkness - Tour Openers for GnR's Asia Pacific Tour 2022

🌏For the late 2022 Guns N' Roses tour of Asia, Australia, and New Zealand, we took a fresh approach with our openers, moving away from the AFD Robot inspired storytelling seen in the Ghostrain, Mad Lab, Temple of Boom and Haunted Castle openers to something more abstract and dramatic. The concept was to craft an initial “gate-like” holding visual that was both a beautiful sealed door-like structure and a possessed, occasionally rattling entity, giving it a haunting, mysterious energy.

🎭 A Dark Journey 🎭
This opener wasn’t just about visuals; it was designed to be an audio-visual experience. The minute the lights went down the audience were thrown into an inescapable trip into nightmarish snapshots. We drew inspiration from Pandora's box and archetypal nightmares, creating a surreal, hallucinogenic particle world where the audience journeyed through powerful horrors—think screaming skulls, tentacles thrashing, sharks from the deep, and haunting symbols emerging from dark waters.💀 Dramatic Finale 💀The nightmare sequence concluded with our signature dramatic gun salute framing Mc Bob's customary announcement followed by an effervescently fizzing shark lunging at the crowd, setting the tone for a thrilling show ahead. Each detail was crafted to immerse the audience in a world of drama and excitement, keeping them on the edge of their seats from the first moment to the last.

Tools including @Notch and Blender were used to achieve the end result.Enjoy the Studio version followed by the actual live footage, powered by @disguise_one .

#gunsnroses #poweredbydisguise #showvisuals #notch #saitama #tokyo #makeitlive

Enjoy the Studio version followed by the actual live footage, powered by @disguise_one .

[CreativeWorksLondon @CreativeWorksUK]

And to complete the set, in time for Halloween, throw back to the haunted castle from the @gunsnroses Europe 2022 tour. Inspired by the old Abbott and Costello horror movies.

#happyhalloween #gunsnroses #showvisuals #unrealengine #characterdesign #abbottandcostello #makeitlive