Day 2 of Scandinavian & Nordic Gaming Show #SNGS starting with Finnish focues panel on transition from gambling monopoly to a licensing system.
Great insights from @MikaKuismanen@PiaKEk@JanHagelberg@pilmivalta moderated by Antti Koivula.
@EventusInt
Regulators and operators panel showed us interesting story on game fixing and views from the panel on what can be done to limit it but most importantly what is not been done yet.
Great panel with @GustafHoffstedt Antti Koivula @ChrisKronow@PiaKEk at @EventusInt#SNGS
Fireside chat about elevating responsible gambling. Understanding how to collaborate and utilise solutions to improve success in responsible gaming.
Great discussion between Mark Knighton and Rasmus Kjaergaard.
#SNGS#gaming#gambling
Panel discussion about striking the right balance between advertising and compliance. Understanding how to navigate between social channels and search in a compliant way for gambling industry in EU.
#gaming#gambling#regulations#sngs@EventusInt
Thank you for the amazing 2 days to all @State_of_Search organisers. It was great to see old friends and meet new ones. Cheers for the best conference after-party!
If you are looking for an SEO conference that also has other topics, you have to see the #StateofSearch next year!
How can we recover data?
- server-side tagging
- Google topics API
- Identity solutions
- Contextual advertising
- Data clean rooms
These all allow you to replace cookieless information for web tracking purposes.
@ogletree#stateofsearch
It's great to see @ogletree covering server-side tracking and insights on how it works.
It's an important topic to understand if you are a business owner or a marketer.
#StateofSearch
Jared Puls covering PMAX, Google recommendations and its bias. How to filter throught those to improve your Ads results.
Using bid capped CPA being great model.
#Stateofsearch
A great presentation focusing on storytelling importance by Dan Sturdivant. Understanding how to use story and humour can have a huge impact on your product. #StateofSearch
Keywords Targeting vs Intent Targeting with @dbertrand understanding the importance of search intent can be a game changer for your business or client.
#StateofSearch