You can now trade pre-IPO perpetuals on Monad. π
Get exposure to the price movements of private companies before they go public, without owning their actual shares.
An interesting development for @LeverUp_xyz and the direction onchain trading is heading.
But this might only be the beginning.
If you're not paying attention to what's coming next on leverup, you might want to start.
Stay close. The next chapter could be interesting.
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A creator can publish every piece of content requested by a brand and still deliver a campaign that produces very little business value.
That distinction matters.
@IPXExchange's campaign performance documentation describes two separate things that brands need to evaluate:
1. Was the agreed work delivered?
Brands need to know whether creators submitted the required content, met deadlines, followed the brief and completed the agreed deliverables.
2. Did the campaign achieve its objective?
This requires looking beyond completed posts.
IPX's documentation describes performance measurements including:
- CPM: cost per 1,000 impressions.
- CPC: cost per click.
- CPA: cost per acquisition.
- CPE: cost per engagement.
These measurements answer different questions.
A campaign can generate plenty of impressions but few clicks. It can attract engagement without producing conversions. And a creator with a smaller audience may deliver better results for a particular campaign.
This is why I think creator marketing needs more than follower counts and screenshots of impressive engagement.
Brands need a way to connect the agreed deliverables to measurable campaign outcomes.
Another interesting detail in IPX's documentation is campaign comparison. Agencies can compare multiple campaigns and use historical performance to establish internal benchmarks.
That creates an opportunity to learn from previous campaigns instead of treating every collaboration as an isolated experiment.
My takeaway:
Creator marketing becomes more useful when brands can evaluate both what was delivered and what that delivery actually achieved.
The difference between those two measurements is where better campaign decisions begin.
That's the part of IPX's creator infrastructure worth examining.