#JIMIN has generated $33.8M in Media Impact Value (MIV) following his appearance at Paris Fashion Week (via Launchmetrics)!
— It's the highest MIV for a kpop artist across all major fashion weeks.
#JIMIN makes history, generating $33.8 MILLION in Media Impact Value (MIV) according to Launchmetrics, after his Superstar appearance at the #DiorSS26 Fashion show during #ParisFashionWeek25, scoring the highest MIV by a K-Pop Artist across all major Fashion weeks! 💪💥3⃣3⃣.8⃣Ⓜ️🕺🌟🤩🚶♀️👠🗼🇫🇷🔥🥇🐐👑💜
Jimin once again proved his unmatched global influence at Dior’s Spring/Summer 2026 show, generating an astonishing $33.8M in total MIV, according to Launchmetrics!
This is likely to be the highest MIV for any Korean idol over the Paris, Milan, London and NY SS26 fashion weeks.
Jimin's MIV represents 18% of the total MIV for Dior, and is greater even than the 10th ranked brand at PFW!
Congratulations Jimin! One post, one appearance, and you had the world at your feet!
DIOR GLOBAL AMBASSADOR JIMIN
#JiminxDior #DiorSS26 #PFW #Jimin @Dior
According to Launchmetrics, #Jimin from #BTS generated $33.8 million in Media Impact Value (MIV) from his appearance at Dior’s SS26 show, which is the highest among Korean idols at all major fashion weeks.
Jimin of BTS has generated $33.8M in Media Impact Value (MIV) following his appearance at Paris Fashion Week (via Launchmetrics).
It's the highest MIV for a kpop artist across all major fashion weeks.
Jimin has generated an impressive $33.8 MILLION in Media Impact Value (MIV) following his appearance at Paris Fashion Week (via Launchmetrics).
— This marks the highest MIV achieved by any K-pop artist across all major fashion weeks, proving his truly immense impact.
Jimin was the MOST MENTIONED individual with the MOST USED hashtag for a K-idol across the four Fashion Weeks!
CONGRATULATIONS JIMIN! 👏
As per Onclusive's report on Paris, Milan, London and NY FWs, "Placing LingOrm AND Jimin at the same show (1st October) simultaneously created a multiplier effect where each fandom amplified the other, generating a perfect storm of mentions"
Key takeaways:
⭐️ Jimin was the TOP rated individual across all 4 FWs, with 13.46% Share Of Voice (SOV)
⭐️ Jimin's hashtag #jiminxdior was the MOST USED hashtag for any K-idol, with 4.5M mentions.
⭐️ Hashtags for Dior account for 9 of the top 20, reflecting "a perfectly executed celebrity strategy"
⭐️ The Paris FW accounted for over 70% of all mentions, and Dior alone over 35%.
👩🏻 why are you being so arrogant?
🧑🏻 ahh the world class, jm from bts gave shout out to our chumji(cat's name). she's a member of bts now. you're going to be busy. you have to prepare for world tour. say hello to jm-sunbaenim. say 'im looking forward to working with you'
🐱 Meow!