"Brands still clinging to legacy platforms... will finally acknowledge that the familiar strategy of 'just one more contract extension' is no longer a defensible path." #emailmarketing#martech#ESP#CMO#CDP https://t.co/EebxaFI4vF
"Gartner’s Magic Quadrant is still worth reading — but it’s not gospel. It reflects Gartner’s methodology, Gartner’s client base, and yes, Gartner’s own commercial interests." #martech#MMH#emailgeeks#emailmarketing https://t.co/8AqyD5daza
"Visionary status should be reserved for players who are fundamentally reshaping the industry. Insider and Optimove may be growing, but they’re not redefining the space." #ESP#EmailMarketing#martech https://t.co/8AqyD5dIoI
@Delta thanks for living up to your Doesn’t Even Leave The AirPort nickname tonight in Atlanta. Your communication was awful and you delays unexplained. I should have known better than to fly your awful airline.
"The biggest challenge for standalone CDPs isn’t just competition—it’s the growing realization that standalone platforms may not be the answer for many marketing functions." #CDP#ESP#emailgeeks#emailmarketing#CRM#martech#CMO https://t.co/dr4ojpGlmC
My intial reactions to the just-released Gartner Magic Quadrant for Customer Data Platforms. #cdp#martech#ESP#databasemarketing https://t.co/dr4ojpGTca
"Brands that rushed to implement standalone CDPs are now re-evaluating the necessity of maintaining a separate system when an ESP upgrade could provide the same functionality in a more streamlined, cost-effective manner." #EmailMarketing#martech#CDP https://t.co/bqDlJefs4k
"The ESP vendor landscape has undergone significant transformation in the past few years, and brands that fail to recognize these shifts risk making costly mistakes when renewing contracts or selecting new partners." #EmailMarketing#CMO#martech https://t.co/bqDlJefs4k
I’ve been on hold for over 40 minutes with @Experian trying to report their illegal release of my personal financial data to a third party. You’d think it would be easier….
"A lack of consolidated customer data is the overwhelming challenge for brands in 2024, with over a third of respondents picking it." #emailmarketing#emailgeeks#martech#cmo https://t.co/yQdR7ii1Py