CtrlShift

Technology company simplifying the digital media ecosystem via aggregation and automation.

[CtrlShift @CtrlShiftGlobal]

For straight forward aggregation, let me introduce you to The Hub...
#programmatic20 #adtech #programmatic

[Annette Slunjski @luciditymc]

We need to be innovative, geographic presence, niche focus and can come from anywhere but it needs aggregation #programmatic20 #adtech

[Annette Slunjski @luciditymc]

We need to be innovative, geographic presence, niche focus and can come from anywhere but it needs aggregation #programmatic20 #adtech

[CtrlShift @CtrlShiftGlobal]

Creating amazing things #programmatic20

[Annette Slunjski @luciditymc]

When programmatic is an integral part of marketing system - adtech meets MarTech amazing things can happen #programmatic20 @dominicpowers

[CtrlShift @CtrlShiftGlobal]

Awesome presentation from our CEO @dominicpowers
on the path to programmatic of the future
#programmatic20 #adtech #martech #sydney

[Annette Slunjski @luciditymc]

People process and technology is where the answer lies. And the 5 key points @dominicpowers
#programmatic20 #adtech

[CtrlShift @CtrlShiftGlobal]

Redefine programmatic. Break the silos. Aggregate and automate. Focus on business outcomes and value. Finally, value your traders #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Building a high-performing programmatic team takes time, but we are getting there #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

The new funnel and journey needs to be the basis for how you build your programmatic practice, to collectively bring value to every part of the journey #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Conversion extends beyond the original user - it is the road towards loyalty and advocacy that leads to other potential consumers #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Consideration phase is crucial to continue engagement with consumers for the next phase - conversion #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Effective omni-channel targeting during the awareness phase - optimise performing line items, cross-device retargeting, and new segments #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Connecting all touch points in the customer journey continuum is the path to greatness #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Automation complements the traders of today - efficiency and effectiveness allow them to focus on strategy and becoming a true knowledge worker #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Breaking the silo ecosystem requires more than a multi-stack platform with an aggregation layer - think intelligently for auto optimisation #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

To tackle the complexity that is adtech, teams have to look at the four key pillars - effciency, effectiveness, scale and speed #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

It’s time to realise the new funnel - a consumer journey continuum that includes conversion, loyalty, advocacy, awareness and consideration #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

The shift to programmatic is real and inevitable - Australia alone will see at least US$2.1B spend in this area #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Redefine what you know about #programmatic - it’s search, social, RTB, DOOH, OTT or any form of automated media buying #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

We're starting the session with a crucial question - today, do you know how your consumers think, compared to the past? #Programmatic20 #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Shoutout to everyone at #Programmatic20 in Melbourne today! At 11:45am, find out from our CEO @dominicpowers how you can build a high-performance programmatic team! #adtech #digitaladvertising #programmatic

[CtrlShift @CtrlShiftGlobal]

Advertisers have to holistically look at engaging consumers throughout their lifecycle of connection with a brand, product or platform. Only then will we truly be able to measure the success of all constituent pieces on #OTT platforms https://t.co/RFN2yVVzhD