Loyalty Triggers: The Levers of Fanatical Loyalty

My best friends vanished into a cult, so I study cult psychology. Many cult tools are just smart psychology. You can use these tools & create fanatical loyalty.

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

Should your brand have a personality? And does it help or hurt? Jack in the Box Restaurants is a case study. https://t.co/7yJx9p04QM

#branding #CustomerExperience #personality #neuroscience #PersonalBranding

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

@elonmusk
I like this idea.

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

"You should always be trying to write a poem you are unable to write, a poem you lack the technique, the language, the courage to achieve. Otherwise you're merely imitating yourself, going nowhere, because that's always easiest."

- John Berryman

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

One of the Wizard’s best yet.

[Wizard of Ads @WizardofAds]

Freedom and Responsibility
https://t.co/VW1VR4JWSz
#royhwilliams #mondaymorningmemo #wizardofads #marketingtips

[Jack Heald • Wizard of Ads Partner @JackHeald5]

A good reminder.

[Wizard of Ads @WizardofAds]

Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.
https://t.co/NjHxfKyE0B
#wizardofads #marketingtips

[Jack Heald • Wizard of Ads Partner @JackHeald5]

REMINDER:

"It is impossible to get a man to understand something if his livelihood depends on him not understanding."

-Upton Sinclair

[Wizard of Ads @WizardofAds]

What Constitutes Memorable Ads? [+Examples]
https://t.co/IqzQVuDHsY
#wizardofads #marketingtips

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

Ad fraud is a bigger business than...
- Coca-Cola
- McDonald's
- Pepsico
- Nike
- Procter & Gamble
- Unilever
- Netflix
- Disney
HT: https://t.co/2O1pplJnfI

[Jack Heald • Wizard of Ads Partner @JackHeald5]

“If the word is sacred, and it is — what else is? — fiction occupies the inner temple. It alone may reveal a universe; all other voices merely inform.”

- Thomas Williams, from his 1975 Acceptance Speech for the National Book Award

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

“The goals of the advertising business model do not always correspond to providing quality search to users.
Furthermore, advertising income often provides an incentive to provide poor quality search results.”

Sergey Brin & Larry Page-1998

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

Google search is doomed. This is obvious to me, and I'm far from the only one who sees it.

Search results are almost always either (a) paid or (b) very low quality.

https://t.co/ELpwrc3RJM

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

"The average person in the US (that means you) has his/her online activity and location broadcast to thousands of companies 747 times every day."

AdTech companies are the biggest fraudsters in history.

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

Ad fraud is a bigger business than...
- Coca-Cola
- McDonald's
- Pepsico
- Nike
- Procter & Gamble
- Unilever
- Netflix
- Disney
HT: https://t.co/2O1pplJnfI

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

A succinct explanation of the illogical resentment of snowflakes and SJWs.

"Our frustration is greater when we have much and want more than when we have nothing and want some. We are less dissatisfied when we lack many things than when we seem to lack but one thing."

[Wizard of Ads @WizardofAds]

Understand your customer’s purchasing processes so you can create content and marketing campaigns that speak to them directly.
https://t.co/e6mwghXHKP
#wizardofads #marketingtips

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

"Lust is a poor, weak, whimpering, whispering thing compared with that richness and energy of desire which will arise when lust has been killed."

Truth hides in the shadows of paradox.

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

"Only slowly could these men be guided back to the commonplace truth that no one has the right to do wrong, not even if wrong has been done to them."

These hard lessons must be learned all over again in the next decade.

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

"In some way, suffering ceases to be suffering at the moment it finds a meaning, such as the meaning of a sacrifice."

This is Deep Magic.

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

"When we decide not to worship divinity, we do not stop worshipping: we merely find something else less worthy to worship."

Those who believe they worship nothing delude themselves. You can no more "not worship" than you can "not breathe." Homo sapiens is innately religious.

[Loyalty Triggers: The Levers of Fanatical Loyalty @CultYourBrand]

"I’ll never make that mistake again, reading the experts’ opinions. Of course, you only live one life, and you make all your mistakes, and learn what not to do, and that’s the end of you."

Feynmann was waaaaay ahead of his time.