let me RE-INTRODUCE MYSELF 🎧🖤
my name is Frey.
i’m a music executive working at the intersection of culture, strategy and artist development.
i help shape the stories behind the music, from positioning artists to building campaigns that actually move the culture.
last year, the work spoke for itself, two of our artists earned nominations at the Headies Awards, and i had the privilege of helping successfully market one of the strongest hip hop projects of 2025.
i believe great music deserves intentional vision, honest storytelling and execution that connects just beyond the momentum.
i love having conversations with people who text 4 times in a row and emphasize texts, type in all caps and send like a million emojis, like thank u for not acting too cool to reply within 5 minutes and thank u for being crazy annoying with me this is fun let’s do it again.