Cypress North

We #design. We #develop. We #market. Cypress North is a full-service digital agency in #BuffaloNY.

[Cypress North @CypressNorth]

@inspiredtaste @rustybrick @MarketingOClock @gregfinn @smx @MordyOberstein @glenngabe Perfect use case 😎🏝️

[Anthony Higman @AnthonyHigman]

YOOO @CypressNorth

[Cypress North @CypressNorth]

Q: “What’s the biggest misconception marketers have about PMax?”

A: “That it still can’t work.”

[Cypress North @CypressNorth]

Q&A Session from Maggie Humphrey’s @smx presentation 🧵

Q: “How do you decide the right balance between automation and control for a new account?”

[Cypress North @CypressNorth]

Q: “How do you think prospecting mode will work alongside new customer acquisition bidding?”

[Cypress North @CypressNorth]

“The idea is figuring out the right ingredients of optimizations and ongoing testing to find the recipe that works for us to drive the results we’re looking for and hit our business objectives.” #SMXAdvanced #Ecommerce

[Cypress North @CypressNorth]

“We all use custom labels. But are you using them to hit your business objectives?” - Director of Ecommerce Maggie Humphrey #SMXAdvanced

[Cypress North @CypressNorth]

“If Google wants to make something work, it will.” - Director of Ecommerce Maggie Humphrey

[Cypress North @CypressNorth]

Director of Ecommerce Maggie Humphrey shares how she likes to use PMax vs. Standard Shopping at @smx #SMXAdvanced

[Cypress North @CypressNorth]

“Performance Max is great for promotions.” - Director of Ecommerce Maggie Humphrey #SMXAdvanced

[Cypress North @CypressNorth]

LET’S GO! #SMXAdvanced

[Cypress North @CypressNorth]

COMING UP NEXT!

[Cypress North @CypressNorth]

"You are not losing control. You are losing visibility into decisions already being made for you." - @sueforPPC of SearchLab Digital #SMXAdvanced

[Cypress North @CypressNorth]

It’s #SMXAdvanced Eve for Director of Ecommerce Maggie Humphrey, who makes her @smx debut tomorrow!

Catch her talk, “PMax vs. Standard Shopping: Driving ecommerce growth in Google Ads,” at 12:30 p.m. in Grand Ballroom B!

[Cypress North @CypressNorth]

“I think CPCs are going to continue to go up.” - @gregfinn #PPCLive #SMXAdvanced

[Cypress North @CypressNorth]

“Data is not spend. Data is data.” - @bigalittlea during #PPCLive at @smx

[Greg Finn @gregfinn]

About to start @ppcliveuk at #smx

[Cypress North @CypressNorth]

It’s a full house for #PPCLive! 🤩 @TheMarketingAnu @gregfinn @bigalittlea @AFriedt #SMXAdvanced

[Cypress North @CypressNorth]

It’s almost time for PPC Live with @TheMarketingAnu! @gregfinn is joining the @smx Community Meetup with Anu, @bigalittlea, Susan Yen, and @AFriedt! #SMXAdvanced

[Cypress North @CypressNorth]

"Stop keyword mapping outcomes and map decisions." - @AFriedt talking about unifying SEO and paid into a single growth system at #SMXAdvanced