If you want to build something that outlives you, you must learn to think beyond yourself.
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Algorithms Are Colonising African Youths
Nigerian historian Iyo Obietonbara argues that social media algorithms are a tool of colonialism, influencing what African youths consider valuable. Instead of building organisations to struggle for liberation, many of our young people are making videos about trivial matters.
Do you agree? Disagree? Drop us a comment.
For more like this, follow The Spearhead.
I have over 800,000 followers across platforms.
And I'm going to tell you something uncomfortable:
The followers didn't make me money. The story did.
This is the lie the creator economy sells you:
"Grow your audience first. Monetisation comes later."
It's a trap.
Because "later" never comes unless you've built something worth paying for. And building something worth paying for requires a completely different skill set than growing an audience.
Growing an audience requires hooks, consistency, trend awareness, platform literacy. It's a real skill.
Building a business requires offers, positioning, pricing, systems, product design, community architecture. It's a completely different skill.
The creator economy only teaches you the first one. Then it's surprised when creators burn out, go broke, and quit.
I know because I was almost one of them.
There was a period where the numbers were incredible. Views. Followers. Comments. DMs. Engagement through the roof.
Revenue - mediocre at best.
Because I was treating the content as the end product. Post the video. Get the dopamine hit. Repeat tomorrow. I was a content machine with no proper business model.
The shift happened when I asked a different question:
Not "what should I post?" but "what business is my story evidence for?"
My story was evidence that public transformation builds trust at scale. So I built a business around that - helping creators and entrepreneurs achieve the same thing.
The followers became the distribution channel for the business, not the business itself.
That's the shift most creators never make. And it's the same shift most entrepreneurs never make either - they have a business but no distribution, no story, no human connection to drive attention.
Followers without a business model is a hobby.
A business without a story is invisible.
You need both. And you need to build them together.
This is why Jali exists. This is why we’re shipping version 3.0 in a matter of days!
On Day 8, we will introduce a glimpse of what we’re building with the world. We can’t wait to show you!
This is Day 6 of #buildingmycreatorbusinessinpublic
Unpopular opinion: We need new language.
The word "creator" used to mean: someone who makes content online.
The word "entrepreneur" used to mean: someone who builds and runs a business.
Both definitions are dying.
The creators who are winning right now aren't just making content. They're creating businesses - product lines, communities, media companies, SaaS tools, agencies, brands with real enterprise value.
MrBeast didn't build a YouTube channel. He built a conglomerate. Emma Chamberlain didn't stay a vlogger. She built a coffee company. Ali Abdaal didn't keep making study videos. He built a multi-million-pound education business.
And on the other side - the entrepreneurs who are winning aren't just running companies. They're becoming creators.
Alex Hormozi is a private equity guy who became one of the biggest creators on the internet. Sara Blakely built Spanx into a billion-dollar brand partly through personal storytelling. Marc Benioff has been the face and voice of Salesforce for decades.
The pattern is clear: the line between creator and entrepreneur is gone.
The future isn't "creators" OR "entrepreneurs." It's a new category.
Creator-entrepreneurs.
People who use storytelling as a distribution engine and business infrastructure as a value engine.
This is the thesis behind everything we build at Jali.
Here’s a clue into what we’re building:
Imagine where creators have the capacity and opportunities to build profitable businesses making them $10k/m at the very least.
Imagine where founders never have to worry about visibility and customer acquisition.
Imagine a creator-entrepreneur who owns both their narrative and their business.
I didn't invent this category. The market is creating it in real time. But I am building the ecosystem that serves it.
And if you're reading this; creator, founder — you're probably already one foot across the bridge.
The question is whether you're going to fully commit to the other side.
If you’re anticipating what this is and it sounds exciting to you, comment “LOCKED IN”
This is Day 5 of #buildingmycreatorbusinessinpublic