Making it easy for startups and early stage companies to become great brands at There, There built: human improvement, dosist frmr: @anomaly, @72andSunny, @BBH
@heyblake@AlexHartsuff Here’s how we say it for positioning:
We work with product and operational led founders who want to the operational and business impact of a visionary “brand” - we make brand an operating framework that is clear and easy to follow
@bryanrbeal The issue with cars now is that in order to feel safe in yours , you need to buy a large tall car.
It's all gone wrong, like MAD in the cold war.
Am I crazy? Is life without challenge? Has anyone read the story of Buddha?
We're at peak rationalizing: "My choices are really about teaching them."
Fuck man, god bless the ego.
As a father of two young kids, I keep thinking about this from Dara:
"I think we're doing our kids a disservice by giving them too much, being around too much.
You want to love your kids, you want to know that they're absolutely loved and appreciated.
But it's the challenges in life that form you, and it's the overcoming of these challenges that give humans a profound satisfaction.
If you as a parent are overcoming these challenges for your kids, you're actually doing them a disservice long-term, whereas short-term you think you're doing them a favor.
They've got to learn how to make it in this world themselves.
A happy life is not necessarily an easy life."
Extremely smart positioning pivot from a savvy beverage founder.
A lot of brands stay stubborn. The best founders adapt before the market forces them to