Derek S. McCarty

Making it easy for startups and early stage companies to become great brands at There, There built: human improvement, dosist frmr: @anomaly, @72andSunny, @BBH

[Derek S. McCarty @D_Mccarty]

MY FIRST PRINCIPLE ON BRAND BUILDING:

The art of building a great brand begins by embracing the fact that there is no “brand”

What I mean...

👇

[Derek S. McCarty @D_Mccarty]

Make the World’s Fair Great again.

[Mikale Olson @realmikolson]

This may just be the single greatest tweet of all time

#worldcup

[Derek S. McCarty @D_Mccarty]

@heyblake @AlexHartsuff Here’s how we say it for positioning:

We work with product and operational led founders who want to the operational and business impact of a visionary “brand” - we make brand an operating framework that is clear and easy to follow

[Derek S. McCarty @D_Mccarty]

“The distant rear of an army engaged in battle is not the best place from which to judge correctly what is going on in front.”

[Derek S. McCarty @D_Mccarty]

@martymadrid @uguryektabasak They were iterating on the wrong vector

[Derek S. McCarty @D_Mccarty]

@nathanbaugh27 Also - The Year of Magical Thinking (not fiction but…)

[Derek S. McCarty @D_Mccarty]

@nathanbaugh27 Growth of the soil

[Derek S. McCarty @D_Mccarty]

@0xinc They won.

[Derek S. McCarty @D_Mccarty]

@thatguybg Oura’s OG color palette in its UI

[Derek S. McCarty @D_Mccarty]

Fully agree.

LA looks like everyone is already wearing these

[jenny wen @jenny_wen]

everyone in tech is pooping on these, but if you walk down the street in brooklyn... that's just what sunglasses look like these days

[Derek S. McCarty @D_Mccarty]

@jayrizpop Lovely

[Derek S. McCarty @D_Mccarty]

@ankurnagpal @AngelList Access

[Derek S. McCarty @D_Mccarty]

Cannot wait for the story of how Trump used these chickens to make little Trump chicken tenders.

What should we call em?

[Tim Pool @Timcast]

done

i will vote JD

[Derek S. McCarty @D_Mccarty]

"Hand coded" will be a premium.

[Derek S. McCarty @D_Mccarty]

I like this.

I feel like Severance, Widows Bay, Wonder Man and Knight of Seven Kingdoms are all TV expressions of the “Unserious”

[Michael J. Miraflor @michaelmiraflor]

Unserious society, so the brain rot products make sense!

[Derek S. McCarty @D_Mccarty]

Microcasm of life.

[Tom Goodwin @tomfgoodwin]

@bryanrbeal The issue with cars now is that in order to feel safe in yours , you need to buy a large tall car.
It's all gone wrong, like MAD in the cold war.

[Derek S. McCarty @D_Mccarty]

@zachmstuck A great book. Build a cult.

[Derek S. McCarty @D_Mccarty]

Am I crazy? Is life without challenge? Has anyone read the story of Buddha?

We're at peak rationalizing: "My choices are really about teaching them."

Fuck man, god bless the ego.

[Patrick OShaughnessy @patrick_oshag]

As a father of two young kids, I keep thinking about this from Dara:

"I think we're doing our kids a disservice by giving them too much, being around too much.

You want to love your kids, you want to know that they're absolutely loved and appreciated.

But it's the challenges in life that form you, and it's the overcoming of these challenges that give humans a profound satisfaction.

If you as a parent are overcoming these challenges for your kids, you're actually doing them a disservice long-term, whereas short-term you think you're doing them a favor.

They've got to learn how to make it in this world themselves.

A happy life is not necessarily an easy life."

[Derek S. McCarty @D_Mccarty]

Hot take: your brand has nothin gto do with culture.

[Derek S. McCarty @D_Mccarty]

This is brand.

First principle pivot.

[Mark Gallo @guhlo]

Extremely smart positioning pivot from a savvy beverage founder.

A lot of brands stay stubborn. The best founders adapt before the market forces them to

[Derek S. McCarty @D_Mccarty]

Do folks get that it's not Sesame it's Says-a-me?

[Sesame @sesame]

A collection of personal agents, crafted for everyday conversation.

Preview available now on iOS.

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