Dan Benoni

Product psychology tips (in a comic book format). Cofounder @GrowthDotDesign

[Dan Benoni @DanBenoni]

Why psychology is key for good user experience:

[Dan Benoni @DanBenoni]

2.4x better user activation.

That’s what @ScribeMail achieved by improving their onboarding.

The secret?

They used 3 key psychology principles from our course.

We explain it all in our new case study.

https://t.co/2Q47UlfAXD

[Dan Benoni @DanBenoni]

@JustinCampbellP The first of many epic ones!
Glad to have you on the team J 👏

[Growth.Design @GrowthDotDesign]

🍿 Might be a good time to review your checkout flow (just before the holidays!)

https://t.co/QH4eAEs1QJ

[Dan Benoni @DanBenoni]

@daniel_oldfield @LouisXavierL @GrowthDotDesign Thanks for the good vibes @daniel_oldfield — means a lot 🙏

P.S. you’re doing a better job at promoting our stuff on social than we do ourselves 😂

[Dan Benoni @DanBenoni]

@FonsMans What’s your favorite example of that @FonsMans ?

[Dan Benoni @DanBenoni]

@DominiBouchard @LouisXavierL @GrowthDotDesign Thanks for sharing @DominiBouchard 🙏

[Dan Benoni @DanBenoni]

Google increased conversions by 17% by changing 3 words:

Their hotel booking widget went from:
• ❌ BEFORE: “Book a room”
• ✅ AFTER: “Check availability”

Question:
Can you explain WHY that change worked so well? (hint: "Framing Effect")

Answer:
https://t.co/5X4C4xbMip

[Dan Benoni @DanBenoni]

@JoshWComeau Rates of fraud/refunds/churn on installments are multiple times higher vs one-time payments based on our data, so we need to charge more. For the people who mention that buying our course is a financial risk, we encourage them to save up and join later. Ethics first.

[Dan Benoni @DanBenoni]

Are you an iPhone user?

I used to believe Apple was this “Guardian of Privacy”.

After all, they:

- Review every app entering their app store
- Offer you “Ask App Not To Track” prompts
- Invest billions in ads (“Privacy. That’s iPhone.”)

But when you look closer, privacy might be an illusion.


Here’s a quick story about this:
→ https://t.co/KoT4UFpcdg

[Dan Benoni @DanBenoni]

@JoshWComeau Bought the early-access version. EPIC course.

[Dan Benoni @DanBenoni]

@JoshWComeau @GrowthDotDesign Thanks @JoshWComeau — big fan of your work! The level of craftsmanship of your site (and course) is really outstanding 🙌

[Dan Benoni @DanBenoni]

@denk_tweets @lightspeedvp @beehiiv Straight fire 🔥🔥🔥

[Dan Benoni @DanBenoni]

@JMatthewMcGarry Good stuff. Thanks for sharing @JMatthewMcGarry

We ran some interesting experiments on acquisition and retention on our landing pages as well.

Many similarities.

[Dan Benoni @DanBenoni]

@zennmaster Right now it's just a LOT of custom code. But we'll eventually launch a platform to allow more people to create stories like we do. No dates yet!

[Growth.Design @GrowthDotDesign]

Loom is one of those products that’s easy to underestimate.

But they went from 0$ to unicorn real quick and…

…there’s a psychological reason for this.

We explain it in our latest case study.

Check it out:
https://t.co/q61dRMfkEB

[Dan Benoni @DanBenoni]

@The_Skill_Lab Very happy to see you find it useful Dennis 🙏 don’t hesitate if you need anything

[Dan Benoni @DanBenoni]

@Mans_JS Glad you like it man 🤜🏽🤛🏾. The full detailed guide is here if you’re interested: https://t.co/pKjGfayWpC

[Dan Benoni @DanBenoni]

@NoCodeCarlos @GrowthDotDesign Thanks 🙏 super appreciated Carlos!

[Dan Benoni @DanBenoni]

@The_Skill_Lab Stay tuned for the re-opening 🙂