Dan Erlebach

International CEO with AI-first Strategy at Alaskan Fisherman • Leading Expansion • Driven Athlete

[Dan Erlebach @DanErlebach]

Insider: the best people around AI are booked out for months right now. I haven’t seen people work this hard in a very long time. Keep going and good luck to the most ambitious ones.

[Dan Erlebach @DanErlebach]

Here's a real update on why and how we are rebuilding an international company around AI. A few months in since we made the decision to go all in. And to move fast with the right people 🔥 https://t.co/1BUzGawZsg

[Dan Erlebach @DanErlebach]

@get_viktor_com fair point, but when I say “AI in our DNA”, I mean how we scale the company, not how we present the brand.

[Dan Erlebach @DanErlebach]

Hiring a #CMO for fast-growing DTC subscription brand Alaskan Fisherman. International expansion, 3-digit growth, fast scaling, AI in our DNA. Own the brand and build global strategy. Just DM me and lets talk👊

[Claude @claudeai]

Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude.

Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.

[Dan Erlebach @DanErlebach]

We welcomed 2 AI Architects to Alaskan Fisherman. We’re rewiring how the company thinks, moves, and builds. Now scaling AI architects before FTEs in every department. Completely different game. Speed is skyrocketing 🌪️

[Dan Erlebach @DanErlebach]

Showtime🌎 https://t.co/xzCT12QlJ6

[Dan Erlebach @DanErlebach]

@alexabelonix Thanks!

[Dan Erlebach @DanErlebach]

Two things are killing AI implementation: mindset and balls. Without the right mindset across the team, especially at the top - and without the guts to try things you’ve never implemented before, you’re stuck. AI is opening doors most people don’t even realize exist.

[Dan Erlebach @DanErlebach]

-25°C, feels like -60°C. 🥶 After the January storm when every boat was fighting for survival and the whole season (to put it mildly) fell apart - Alaska had another “pleasant” surprise for us: brutal cold and relentless winds. This is where our product comes from👊

[Dan Erlebach @DanErlebach]

Alaskan’s expansion into Germany is in full swing.
Being in Berlin and meeting partners and customers in person has been incredibly valuable. Our story resonates, customers love the product, but Germany requires true localization. I'm here to hear the feedback and make changes.

[Dan Erlebach @DanErlebach]

https://t.co/mg9mV6hn5n

[Dan Erlebach @DanErlebach]

185 days✅

[Dan Erlebach @DanErlebach]

https://t.co/idLN975HmV

[Dan Erlebach @DanErlebach]

https://t.co/PFuELUY69C

[Dan Erlebach @DanErlebach]

One of the hardest things in our marketing? People keep challenging us “This can’t be true.” But it is. 100% wild, organic fish, caught in Alaska’s cleanest ocean. No colorants. No Photoshop😂 Just pure nature. Picture from our 2025 season arriving these days to all our members.

[Dan Erlebach @DanErlebach]

Alaskan Fisherman takes another big step forward! We’re expanding into a new country on our journey to become the European DTC leader. Let’s go!

[Dan Erlebach @DanErlebach]

Leadership used to mean headcount. Now it means leverage. Smaller teams, bigger outcomes. I’m all-in on leading a few exceptional people. We already built a business with MRR in the millions in the last year - and are now scaling globally with a few exceptionally talented people.

[Dan Erlebach @DanErlebach]

AI adoption. At first it looks easy, but once a real use case is discussed, excitement fades—suddenly 10 reasons why “not yet.” Change is driven by leaders who seize this chance. Even if the first use case isn’t perfect, it moves you miles ahead. With AI evolving so fast.

[Dan Erlebach @DanErlebach]

Big milestone achieved! Closing the whole DTC ecosystem with our own factory in Alaska — we catch, produce and deliver the best wild Alaskan fish in the world directly to customers. We’re super excited about the future! 🚀
#StartupLife #Scaling #ecommercebusiness