Daniel Haslam 🏔

AI Brand Visibility at @Yext ($YEXT) | Adjunct Professor at @BYUMarriott

[Daniel Haslam 🏔 @DanHaslam]

I get some version of this question a lot from family and friends: "So what does Yext actually do?"

This short overview covers the shift happening in search right now, what Yext's platform does about it, and which industries lean on it most. https://t.co/ec3hqsbGws

[Greg Wrubell @gregwrubell]

From ESPN: "At this point, BYU likely has to win the Big 12 to reach the CFP." https://t.co/P8yavcWrT1

Also from ESPN (via the Playoff Predictor): BYU has a 94% chance to make the CFP by finishing 10-2 and not getting to the Big 12 title game, and a 79% shot by getting to and not winning the Big 12 title game.

[BYU Men's Basketball @BYUMBB]

ALL 17 THREES

[Gary E. Stevenson @StevensonGaryE]

What a beautiful privilege it is to travel the world bearing testimony of the name of Jesus Christ.

My recent assignment to the Europe Central Area of The Church of Jesus Christ of Latter-day Saints brought feelings of love and appreciation for the service and sacrifice of all who have dedicated their lives to our Savior.

[Mitch Harper @Mitch_Harper]

I asked CFP Committee Chairman Hunter Yurachek how important it was that Notre Dame beat Miami for BYU in this week's ranking to avoid a bigger fall, following a loss to rival Utah.

[Daniel Haslam 🏔 @DanHaslam]

Our Yext Research team turns each study into a two-minute film.

This one is worth it for any multi-location brand. Two shops from the same Denver coffee chain, same profile, each graded against the shops around it.

Across about 600,000 locations from 500 brands, the ones that beat their neighbors most drew about 3x the customer actions of the ones that lost most.

Start with your weakest location.

The film, with every finding timestamped:
https://t.co/sptNhSiVHO

[Matt Fortuna @Matt_Fortuna]

Notre Dame-BYU (9.2 million viewers) had a bigger TV audience than Miami-Notre Dame (9.1 million).

I am shocked.

[CFP @CFBPlayoff]

November 🔟 CFP Selection Committee Rankings

🔟. BYU Cougars // @BYUfootball

[Brett McMurphy @Brett_McMurphy]

Huge for BYU to only drop to No. 10. Cougars should win out in regular season to get to 10-2

[BYU FOOTBALL @BYUfootball]

NUMBER TEN

[BYU Men's Basketball @BYUMBB]

Bruce cookin' early

📺 ESPN+

[Michael Walrath @michaelpwalrath]

ChatGPT Business launch is the obvious and smart move here, and shows everyone where the competition with Google is going.

The asset here will be the detailed structured product, service, offer data - and this sets the table for @OpenAI to compete with @Google in what will become the largest performance advertising business ever created. (Offers embedded in AI answers). Actually, combined this will just be the biggest advertising market ever created.

We have ways to go, and Google has a big head start of course. @Meta will be a huge player here also and Apple, bing, anthropic and others will all build engines to capture this data.

A fragmented, competitive market here is very healthy for all participants.

4 years ago a single company owned 92% of questions and answers and search ads. It’s very unlikely we’ll ever see that kind of concentration again.

[Daniel Haslam 🏔 @DanHaslam]

Brand marketers: can AI tell your store hours came from you?

Yext ran an A/B test on https://t.co/ob38FHgz4q pages from Oct 2025 to Jan 2026. Pages with Brand Certified Facts (signed brand data) saw a 9.2% lift in Gemini citations, 35% more clicks on Bing and 37% more on Yahoo.

Accurate data is step one. Proving it came from the brand is step two.

How Brand Certified Facts work, plus the full test results:
https://t.co/M1P9BAp8Uw

[Daniel Haslam 🏔 @DanHaslam]

Ask your marketing team how a provider is doing. Then ask patient experience. Then ask an AI assistant.

Three answers. Each one only a third of the truth.

On December 1 at 11 AM ET, Mike Belvedere and Reya Arora show how health systems bring reviews, survey data, and AI answers into one view, and what to do first.

Register to watch: https://t.co/QLPWBEa7n1

[BYU FOOTBALL @BYUfootball]

this week's threads

[Ulisses Soares @Ulisses__Soares]

Yesterday I had the privilege of representing The Church of Jesus Christ of Latter-day Saints in a special interfaith meeting at Palacio San Martín in Buenos Aires, Argentina, alongside Pope Leo XIV and other important civic and religious leaders.

I was especially touched by the Pope’s expressions of respect for human dignity and the importance of uniting our efforts to protect human life and the world in which we live.

Echoing these teachings of Jesus Christ, our prophet President Dallin H. Oaks has recently urged all of God’s children to become peacemakers by following the first and second great commandments of loving God and neighbor.

May each of us live by these principles and continue to find common ground with those with whom we share this beautiful world.

[The Church of Jesus Christ of Latter-day Saints @Ch_JesusChrist]

On the first day of a 10-day ministry, Elder Ulisses Soares (@Ulisses__Soares) met on Monday with civic and global religious leaders in Buenos Aires, Argentina. Pope Leo XIV joined the gathering at San Martin Palace as part of his official papal visit to South America. Elder Soares, a native of Brazil, will also visit Paraguay.

Follow Church Newsroom for updates.

https://t.co/mW9aXZai4R

Photo Credit: ©Vatican Media

[Quentin L. Cook @CookQuentinL]

We cannot carry the message of the Restoration to all the world—we cannot be the light the Lord wants us to be—if we are not peacemakers.

[Daniel Haslam 🏔 @DanHaslam]

Google is testing an AI Overview local pack with no call button, no directions, no photos and no reviews. Joy Hawkins spotted it on mobile.

It still pulls from the Business Profile. It just shows less of it.

Yext Research: a top-three local spot got about 27 views for every 10 a business got lower on page one. With fewer buttons, the facts in that answer carry more weight.

Yext Research's two-minute film on what earns a top-three spot:
https://t.co/WNVUYHCSVK

[Daniel Haslam 🏔 @DanHaslam]

@yarpry Pretty much. A count is still a start, but the question and the competitors are what a brand team actually needs.

[Daniel Haslam 🏔 @DanHaslam]

ChatGPT looks close to letting brands claim their business.

Unreleased screenshots show a Business Hub where verified businesses see daily mentions and clicks, update products and info, and set up a business agent. No prompts. No competitor view.

My take: one engine's count isn't your AI visibility. @Yext Research found all four AI engines picked the same top local business in just 4% of shared tests.

Why one AI's numbers only tell part of the story:
https://t.co/CC1SL1060H