Daniel Burstein

Open to freelance. Writer. Content director, @MarketingSherpa & MeclabsAI. Host, How I Made It In Marketing podcast. Send pitches: [email protected]

[Daniel Burstein @DanielBurstein]

Join MECLABS' free AI Guild.

A community for customer-first marketers using MECLABS AI to make better marketing decisions and build value for the customer.

https://t.co/RlSt1GLop6

[MeclabsAI @MECLABS]

"What would you build to grow your business if you didn't have to learn new software, hire a specialized expert, or make a major investment?" – Flint McGlaughlin

https://t.co/1HAgG5YniL

#AI #Business #Advertising

[MeclabsAI @MECLABS]

“You don't have to figure out every one of these details. You can just ask for what you want and have it done for you,” Quin McGlaughlin taught, as he showed the group how to build with AI, in yesterday's AI Guild workshop.

You can watch the replay in the AI Guild at https://t.co/GLc8YeRigB

[Daniel Burstein @DanielBurstein]

“It could have been written by any jeweler, or by any LLM, and customers treated it that way. They would comparison-shop us against Blue Nile, Brilliant Earth, Amazon...”

See the team's new idea to create a value prop in my latest @MarketingSherpa article https://t.co/puD4XXhBsG

[MarketingSherpa @MarketingSherpa]

Answer the questions that stand between your ideal customer and a confident choice.

Make those answers clear to buyers and the AI tools helping them shop.

Then make the next step easy.

See real-world examples in our latest article https://t.co/tvHikAVdmx

[Daniel Burstein @DanielBurstein]

“Put that proof on the page in a form a machine can check: server-rendered badges linking to listings (SourceForge, @Capterra etc), plus a public write a review path to @G2dotcom & @SourceForge on the homepage"–@AdsTurbo_Ai

via my @MarketingSherpa article https://t.co/puD4XXhBsG

[MeclabsAI @MECLABS]

“The mediocre will make their landing page with AI. It tells.

The brilliant will make their landing page an intelligent agent. It sells.

The genius will make their landing page a self-optimizing signal set. It learns."

– Flint McGlaughlin, in our latest AI Guild session

Watch the replay (and get the slides and transcript) for 'The Once and Future Landing Page: Conversion optimization in the AI era (Part 1)' at https://t.co/obs4Q7Pyu9

[Daniel Burstein @DanielBurstein]

"Organizations operating from a unified data source are more than twice as likely to strongly trust AI-driven financial insights and recommendations: 60% versus 28% among organizations without a unified data source." – @ToddLebo

via @LucaNet

https://t.co/bm32Z1kiNj

[MeclabsAI @MECLABS]

Build Together: Create your first conversion-focused system driven by AI

Join Quin McGlaughlin for a hands-on AI Guild workshop to build custom marketing agents or sales tools on Monday (Nov 9) at 2 pm EST

Register for free at https://t.co/z3betMJYmz

[Daniel Burstein @DanielBurstein]

“Our hypothesis was that shoppers could reach the end of a long scroll without making a selection, and that a different browsing rhythm might help break that pattern...”

– Kfir Aharon, founder, LuluDigital

via my article in @MarketingSherpa

https://t.co/puD4XXhBsG

[MeclabsAI @MECLABS]

TODAY (Wed, Nov 4) at 2 pm EST – learn why people say 'yes' to your page, and how to fix the spot where they're saying 'no'

Join Flint McGlaughlin, Azad Abdullahi, and @DanielBurstein for 'The Once and Future Landing Page: Conversion Optimization in the AI era'

There is no cost to join this AI Guild session. Register now at https://t.co/CHU5n8pwec

#B2B #B2C #B2Bmarketing #B2Cmarketing

[Daniel Burstein @DanielBurstein]

@koobear @MarketingSherpa Kuber, you can pitch me at [email protected]

[Daniel Burstein @DanielBurstein]

Looking for examples from your experience for the @MarketingSherpa article

1 moment that changed your approach

Place it in a concrete marketing example – before/after/results

Previous articles so you can see what we publish https://t.co/DbC4WiFDO1

#JournoRequest #PRrequest

[Daniel Burstein @DanielBurstein]

@milache5 @MarketingSherpa Doesn't have to be about AI, Liudmila. You can pitch me at [email protected]

[MeclabsAI @MECLABS]

TOMORROW (Wed, Nov 4) at 2 pm EST – get ideas to improve conversion on your landing pages

Join Flint McGlaughlin, Azad Abdullahi, and @DanielBurstein for 'The Once and Future Landing Page: Conversion Optimization in the AI era'

There is no cost to join this AI Guild session. Register now at https://t.co/CHU5n8pwec

[Daniel Burstein @DanielBurstein]

You don’t want to tell them you’re wonderful. You want them to come to the conclusion themselves: ‘I want to work with this company.’

from my conversation with Peter Wheeler on PitchSlap!

https://t.co/mHOQQWepQN

[Daniel Burstein @DanielBurstein]

@Bk_sarkhedi @MarketingSherpa Bhavik, you can email your pitch to [email protected]

[Daniel Burstein @DanielBurstein]

Looking for examples from your own work for a @MarketingSherpa article

What marketing results surprised you most in the past year & why?

Pitch me a specific marketing example

Previous articles so you can see what we publish: https://t.co/DbC4WiFDO1

#JournoRequest #PRrequest

[Daniel Burstein @DanielBurstein]

“Instead of asking @Google to find more people likely to call, we could increasingly tell it which clicks had resulted in completed jobs and what those jobs were actually worth."

– Roy Danino, co-founder, Lachi Media

via my article in @MarketingSherpa https://t.co/DbC4WiFDO1

[MeclabsAI @MECLABS]

“We do not optimize a webpage; we optimize the sequence of thought.” – Flint McGlaughlin

What does that mean for landing pages in the AI era?

Join Flint and the team for 'The Once and Future Landing Page: Conversion Optimization in the AI era,' a free, live, interactive AI Guild session on Wednesday (November 4th)

Reserve your seat at https://t.co/CHU5n8pwec

[Daniel Burstein @DanielBurstein]

“For some clients the phrase match is very high. The way they talk to us in an interview is the conversational tone they want on @LinkedIn. For other clients the match is significantly lower, on purpose…" – @justinmnassiri

via my @MarketingSherpa article https://t.co/DbC4WiGbDz

[Daniel Burstein @DanielBurstein]

“A general answer stops at the price range. Ours has to get the trip right.

The app just took a @RobbReport Best of the Best 2026 award for Best App in Aviation."

– said Rawan Haroun, chief marketing officer, Elevate Jet

via @MarketingSherpa

https://t.co/DbC4WiFDO1