A few years ago I was one of the first guys in the Netherlands making real money with e-commerce.
Dutch e-commerce is no joke. We were early & winning.
Then I lost it all. Not because the business failed.
The business was struggling with cash flow. And instead of protecting myself first, I kept paying everyone.
Every employee. Every month. Until there was nothing left.
I thought that was the right thing to do. It nearly destroyed me.
Here's what nobody tells you about losing something you built: the hardest part isn't the money.
-It's the weight of people who believed in you. Who relied and count on you.
The pain of going from thinking you have a lot of money to nothing while everyone's watching rewired how I think about business forever.
Now I'm smarter about cash and structure.
There's a concept I had to learn the hard way: selflessly selfish.
If the business isn't producing cash flow, you can't bleed yourself dry paying others.
You have to create a plan. Fast. Because a dead founder helps nobody.
That's why I operate differently today.
Most people buying agency ad accounts don't actually understand what they're getting.
We're one of the biggest providers.
Here's how they really work and how to not get burned. 🧵
1/ An agency ad account lives inside the agency's Business Manager.
They grant you partner access.
You run campaigns and scale but the agency owns the account.
2/ Why they're worth anything: Think in terms of trust tiers.
Meta rates Business Managers
-Bronze (HiVA)
-Golden (HiVA)
-Platinum (HiVA).
Higher tier = fewer random bans, faster approvals, higher spend limits, and a real human rep.
HIVA gets you HIVAR (High Value Reps) just made that up! but it's true.
3/ That human rep is HUGE.
Get flagged mid-scale and a rep who can reverse it is worth a fortune.
Agency accounts unlock higher support tiers.
Regular accounts don't.
You're stuck submitting tickets and chatting with bots
4/ Three pricing models:
1. % of spend
2. Flat monthly
3. Hybrid
Go % only, no setup fees. Fees should drop at higher spend too. Any serious provider works this way.
I am biased. That's how we work!
5/ Big 2026 shift: Meta pulled cards for accounts spending $50k+/mo.
You're now on monthly invoicing or bank debit.
You can keep ramping AMEX if you're on an agency account.
Agency accounts can still run on credits.
Exempt from monthly invoicing.
At high volume, rewards often cover the fee and then some.
6/ What to actually vet:
→ Geo: US/EU accounts are cleaner
→ Replacement: 24–72h + balance transfer, in writing → Ask what verticals they accept.
→ Volume: how much they process tells you everything
7/ What agency accounts don't do: make you immune.
An agency account is better infrastructure. Not a bypass.
"Zero bans. Unlimited spend. Instant approval."
That's marketing.
Even the best accounts get touched — Meta makes the final call.
Honest providers say that upfront. Walk away from anyone who doesn't.
8/ TL;DR
Higher trust tier, fewer disruptions, real human reps when things go sideways
Well, that was a crazy turn of events.
Three weeks ago, I thought Parker was going to be acquired in a deal worth nearly $90M.
Yesterday, we filed for Chapter 7.
I spent most of my twenties building Parker. We went from an idea in YC to processing over $1B in annualized volume, pioneered products that became standard across fintech, and built something I believed could last for decades.
And now it’s over.
I know there’s going to be speculation about why Parker failed, but a lot of what’s being said online is simply not accurate.
Over the last few years, we faced leadership turnover, a much tougher market, slowing growth, and the realities of trying to scale a venture-backed business after momentum fades.
Earlier this year, we decided the best path forward was to pursue a sale of the business. We ran a process and spent months working toward a potential acquisition that ultimately did not close.
After that, things moved quickly.
The hardest part is the impact on the people involved:
•Customers dealing with disruption
•Employees losing jobs they worked hard for
•Investors who believed in us losing money
What I am proud of is the team. Parker was built by incredibly talented people who deserved a better outcome than this. Helping them land somewhere great is my top priority right now.
If you’re hiring operators, engineers, designers, finance, credit, or growth talent, please reach out.
To everyone who believed in Parker over the years: thank you.
A lot of people got hit last night with the long feared META invoicing (meaning you can’t connect your own CC anymore) but have to pay through invoices
We at Gradyn can help you out as we are managed by the highest META management and spending 50M a month
Happy to connect and help you out if you got hit with the notice
Either respond below or hit my DM ✉️
Another record month done at @Gradyn_io growing 20-30% MoM and no signs of slowing down.
Team is locked in, a lot more in the pipeline.
Striving daily to help our clients scale.
@slashapp genuinely the best banking experience I’ve had so far. We trust these guys with almost all of our banking activities. Crossing 30-35M in spend MONTHLY and growing
Keep doing what you are doing guys ���
We (@slashapp) raised a $100M Series C at $1.4 billion valuation to build the world's most powerful business banking platform.¹
The round was led by @RibbitCapital, and co-led by @khoslaventures & @GoodwaterCap.
And we're releasing Twin: the world’s first AI private banker.
Funny to see how everyone that comes to me with a big mouth saying things like
“We need the best accounts, we have huge spenders”
“We will be your biggest clients”
“We will spend 1M a day guaranteed within a month”
“We need the best support, our clients are huge”
“We need the best price because we will spend big”
Are the ones ending up spending less than 1% of our daily volume 😂
Meanwhile the ones who don’t say anything, who just wants accounts and launch in silent, which our team might spend 30 minutes per week on are the real killers