Danielle Balestra

Marketing executive who is very interested in marketing innovation #Marketingstrategy, #martech, #innovation, #adtech #martech

[Danielle Balestra @DaniF10]

The return to office conversations are so interesting. I am loving the hybrid models of going into the office 2-3x a week. It’s so nice to have a change of scenery.

[Danielle Balestra @DaniF10]

Goodness Consumer Product Marketers what is with all these messages that appear over the email. I got one today that was six deep before the actual email appeared. #emailmarketing #marketingfail

[Danielle Balestra @DaniF10]

@DemandDarrell True in life too. Also always look to learn more.

[Danielle Balestra @DaniF10]

Looking though some web analytic reports and its amazing how nothing seems to be evergreen anymore. Wondering if those evergreen though leadership pieces ever were.

[Danielle Balestra @DaniF10]

@saramcnamara Expanding personal networks to be more diverse. I am finding when I am recruiting I go back to my for candidates or referrals.

[Danielle Balestra @DaniF10]

Interesting new trend for b2b organizations asking for cell phone numbers. That’s a hard pass by me.

[Danielle Balestra @DaniF10]

@ankurmehrotra That is one of my assumptions. When I posted the job to my linkedin community I made it super clear no legal industry experience was needed. Same when I was in Health care still no one applied.

[Danielle Balestra @DaniF10]

I have always taken marketing technology/operation jobs in industries where the role is new such as health care and legal. What is interesting is how few folks are looking for jobs in these industries. Recruiting for my team is impossible yet the work is so much fun.

[Danielle Balestra @DaniF10]

@chiefmartec Love some of those images. Especially the yellow martech equation!

[Danielle Balestra @DaniF10]

@Dmurr68 So many folks have a hard time mapping out personas to content, or they don’t do it all.

There is also that fear factor of how much is too much. Or the fear that the data is bad so the message is wrong.

[Danielle Balestra @DaniF10]

@Kev__Berry Raising my hand about managing marketing tech, email marketing and the fun world of marketing ethics!

[Danielle Balestra @DaniF10]

What is amazing is finding solutions for former tech problems in different industry technology. I never understand why some tech players are selling so niche by industry and not by sales strategy.

[Danielle Balestra @DaniF10]

@saramcnamara @whoop Have you tried any hybrid smart watches? I am wanting to get a classic watch but also want some of the fitness tracking.

[Danielle Balestra @DaniF10]

All my friends in Marketing Technology and Marketing Ops, #MartechConf 2022 is accepting speaker submissions.

[MarTech Conference @MarTechConf]

ICYMI: It's time to submit a session pitch for #MarTechConf 2022! https://t.co/8gbtGTYvML via @kathybushman

[Danielle Balestra @DaniF10]

@ChrisKondrich I agree with her interpretation.

[Danielle Balestra @DaniF10]

@saramcnamara Have you tried a harness and walking him?

[Danielle Balestra @DaniF10]

Can’t help but wonder if Marketing Operations should live in a Customer Experience department for larger enterprise? #marketingops

[Danielle Balestra @DaniF10]

Finding it shocking, that the folks who are working at home and underutilized in their jobs are taking on work from other companies instead of raising his/her hand and asking to take on new work/learn new areas of the company.

[Danielle Balestra @DaniF10]

It’s happening! Time to remember why this occurred and how we abused our access to individuals emails.

Creating engaging content, slowing the pace of messages, and always having call to actions are key. #emaimarketing