Tifenn Dano Kwan

5x CMO, LGBTQ+ advocate, from #France and living in the #BayArea. Views are my own.

[Tifenn Dano Kwan @DanoKwan]

Stepping into a new chapter as CMO at @Zendesk .
It’s a pivotal moment for customer experience—being reshaped by AI, data, and rising expectations.
After 3,5 unforgettable years at Amplitude, the opportunity to help shape what comes next is incredibly energizing. Onward!

[Zendesk @Zendesk]

We're excited to welcome @danokwan as our new Chief Marketing Officer: https://t.co/fb25nJIG8p

Tifenn is a proven leader in steering AI-first marketing transitions and will lead our global marketing organization as we build the future of the Autonomous Service Workforce.

[Tifenn Dano Kwan @DanoKwan]

I'm excited to share a quick demo of the @Amplitude_HQ AI Analytics Platform!

With our new Agents, getting real-time insights on customer acquisition, retention, and monetization is now as easy as asking a question (no data analyst required!). 🚀

For example, I asked our Global Agent: “What were the top acquisition trends last month?”

In seconds, I got:
• Real-time data & visual charts
• Top-performing countries in paid search
• Highest ROI markets
• Actionable recommendations my team can implement immediately

What used to take days now happens in minutes. This is the future of customer experience analytics. Curious to see it in action? Let’s connect! https://t.co/9m73bMXxvV

[Tifenn Dano Kwan @DanoKwan]

https://t.co/8lX1DF7Mwm

[Spenser Skates @spenserskates]

Al has collapsed the time it takes to ship a feature. Now it's all about shipping the right thing. It's just as hard as it ever was.

As coding gets automated, agentic analytics becomes the bottleneck. Teams that win will build within context rich environments that capture user behavior and customer feedback, making that data accessible to both builders and agents.

Today @Amplitude_HQ is launching our Al Analytics Platform with Agents and MCP. Autonomous analytics that helps builders and coding agents ship products that their customers actually want.

Just as our partner @claudeai has reinvented software, Amplitude is reinventing analytics for the Al age.

We have achieved 76% accuracy for complex production grade queries and agentic usage has grown 10x in 3 months.

Don't just build fast, build what's right.

Try it for free, today.

[Tifenn Dano Kwan @DanoKwan]

AI is completely reshaping the customer experience. It has made it easier than ever to move fast, but also to get it wrong. Meanwhile, customer expectations are high, and product journeys are constantly evolving.

But speed without context is a huge business risk. You can spin up a campaign in hours, but without deeply understanding your customers, you're just making faster guesses and assumptions.

That's why AI that works depends on analytics. Today, @Amplitude_HQ launched a series of AI agents to unify customer context and make it accessible to every team, technical or not. We’re removing the barriers so anyone can investigate, understand, and act on what customers need.

What will you build? https://t.co/S5MjBIAaZ8

[Spenser Skates @spenserskates]

Al has collapsed the time it takes to ship a feature. Now it's all about shipping the right thing. It's just as hard as it ever was.

As coding gets automated, agentic analytics becomes the bottleneck. Teams that win will build within context rich environments that capture user behavior and customer feedback, making that data accessible to both builders and agents.

Today @Amplitude_HQ is launching our Al Analytics Platform with Agents and MCP. Autonomous analytics that helps builders and coding agents ship products that their customers actually want.

Just as our partner @claudeai has reinvented software, Amplitude is reinventing analytics for the Al age.

We have achieved 76% accuracy for complex production grade queries and agentic usage has grown 10x in 3 months.

Don't just build fast, build what's right.

Try it for free, today.

[Tifenn Dano Kwan @DanoKwan]

Back from a great week in Europe with our customers & teams 🇪🇺

AI is now expected — with measurable impact on efficiency & revenue.

Analytics is a leadership priority — AI bets require deep customer insight.

EMEA is innovating — with rigor & guardrails.
#amplitude #AIanalytics

[Tifenn Dano Kwan @DanoKwan]

Anthropic is featuring @Amplitude_HQ as part of their MCP Apps launch - best way help all companies monitor user engagement within seconds!

[Spenser Skates @spenserskates]

Traditional UIs are dead. Nobody is going to login to the 100th SaaS dashboard.

Instead, UIs will dynamically enter your workflow.

Anthropic is the first AI company to launch an app layer into chat. You can now use applications directly in Claude through the new MCP Apps.

@Amplitude_HQ is one of @AnthropicAI's launch partners.

You can bring Amplitude charts into @claudeai, explore product data, and iterate on insights. You never need to login to another dashboard to access analytics again.

[Tifenn Dano Kwan @DanoKwan]

From award ceremonies to hackathons and even a room full of adoptable puppies, I left the week feeling inspired and focused. And of course, none of this could have happened without the incredible work of our events dream team: Jess Hofmann and Claire Butler. Here's to 2026!

[Tifenn Dano Kwan @DanoKwan]

What a week! Company Kickoff is one of my favorite moments of the year. We brought 500+ Ampliteers together in Las Vegas to align on vision, sharpen priorities, and get crystal clear on where we’re headed (here's a hint: it starts with A and ends with I 😉 More to come soon!).

[Tifenn Dano Kwan @DanoKwan]

That's why I'm thrilled to bring this into Amplitude with our acquisition of InfiniGrow! This is the future of marketing analytics. Learn more: https://t.co/LBkxLdKW4P

[Tifenn Dano Kwan @DanoKwan]

Marketers today are under pressure to prove impact, move faster, and make smarter bets. And too often their data doesn’t help them do that. InfiniGrow has been developing AI to provide marketers with clearer insights into what’s driving revenue and where to invest next.

[Tifenn Dano Kwan @DanoKwan]

I'm so grateful for the energy, resilience, and ambition this team brings every day. If 2025 was a signal of what's to come this year, we're in for a treat!

[Tifenn Dano Kwan @DanoKwan]

As we kick off 2026, I’ve been reflecting on what my team accomplished last year.

In 2025, we sharpened our execution, deepened our partnerships across the company, and drove impact across enterprise growth, PLG, and our market presence.

[Tifenn Dano Kwan @DanoKwan]

We also took meaningful steps toward becoming AI-native. We launched new capabilities, experimented with new ways of working, and built a stronger foundation for the future.

[Tifenn Dano Kwan @DanoKwan]

When AI becomes invisible plumbing and data guides every decision, marketers stop guessing and start building real value.

[Tifenn Dano Kwan @DanoKwan]

Thrilled to share my conversation with @TheDrum on why marketing now starts inside the product—and why AI should be infrastructure, not a premium add-on. https://t.co/vFIelOOqmp

[Tifenn Dano Kwan @DanoKwan]

Why it resonates with my vision: this interview reflects my belief that the future of marketing is product-led, usage-driven, and AI-native. Marketing isn’t about promises anymore; it’s about experiences people actually use.

[Tifenn Dano Kwan @DanoKwan]

Amplitude just launched Automated Insights 🤖📈
Your analytics now thinks like an expert analyst—finding patterns, explaining what happened, and suggesting why.
AI did this for coding (hello, Cursor). Now it’s doing it for analytics.
Watch the demo:

[Spenser Skates @spenserskates]

Introducing the holy grail of AI Analytics: Automated Insights

We've built an AI that works like an expert analyst. It proactively queries your data to figure out what's causing a change. See it in action:

[Eric Glyman @eglyman]

People often ask how we balance speed and quality at @tryramp.

We don’t. Because speed is how you get to quality.

Even the best hitters in baseball miss 70% of the time. A .300 batting average means the world’s best still fail twice as often as they succeed.

Building products is no different.
Even if you deeply understand your customer, you’ll still be wrong most of the time — it just takes iteration to discover what actually works.

Take two teams:
Team A ships every 2 weeks.
Weeks 2, 4, 6, 8 — all wrong. Week 10 — nailed it.
Team B waits for “perfect.”
Week 8 — wrong. Week 16 — wrong. Week 24 — finally right.

Team A made more mistakes, but found truth faster.
Team B “protected” quality and ended up slower, later, and with less conviction.

In the real world, there’s no limit to your at-bats per inning.
You can swing 100 times if you design your org and culture for it.

Speed isn’t a trade-off with quality. Speed is the way to get to quality.

[Tifenn Dano Kwan @DanoKwan]

AI Feedback brings customer input into one place and uses AI to identify what truly matters. As a marketer, I love closing the gap between what customers say and what we build for them. Learn more: https://t.co/3IklO1T2ge

[Tifenn Dano Kwan @DanoKwan]

Introducing Amplitude AI Feedback!

There's no shortage of customer feedback, but we're all short on time. App reviews, support tickets, sales calls, social media: it takes days to sort through feedback manually.