Dan White

Writer, illustrator, marketing consultant.

[Dan White @DanWhiteMB]

When putting the bins out this morning, I came across this neat example of an owned medium being used for sales activation. It worked on me :).

#sales #media #marketing #activation #advertising #smartmarketing https://t.co/bVX9JUC3xp

[Dan White @DanWhiteMB]

I’m curious to hear what people make of this data. It���s from a research project by Dentsu, the media giant. It suggests that brands should pay roughly double, per impression, for media that hold viewers’ attention for 14 seconds (like a 30-second TV ad) v…https://t.co/wtRKonPyHz

[Dan White @DanWhiteMB]

Is it just me that thinks of Mario Sunshine at the end of this (excellent) ad? https://t.co/YyLYSOsLiw

[Dan White @DanWhiteMB]

An interesting new form of advertising.... https://t.co/92NrajYEf3

[Dan White @DanWhiteMB]

I’m on the scrounge for examples again. This time for great product demos within ads. #marketing #advertising #media #branding #smartmarketing

If any of these categories sound familiar, do you know of any great examples?

If you like my approach to illus…https://t.co/esT30Vp1Ve

[Dan White @DanWhiteMB]

I've just finished working through all the entries assigned to me as a judge of the Global Marketing Excellence Awards from the CIM | The Chartered Institute of Marketing. There were countless excellent submissions - choosing the winners will be tough!

#…https://t.co/do0EPxbkak

[Dan White @DanWhiteMB]

Illustration from The Smart Branding Book (https://t.co/RA6sJ54Z8E) - Post 25 of 50. The story of Kit Kat in Japan shows that an international brand can become a local favourite with creative, consumer-centric marketing. #branding #marketing #smartmarketi…https://t.co/ujzSO54UbS

[Dan White @DanWhiteMB]

Illustration from The Smart Branding Book (https://t.co/RA6sJ54Z8E) - Post 24 of 50. Red Bull is one of my go-to examples for effective brand-building. This graphic shows just a few of the things the brand gets right. #branding #marketing #smartmarketing.…https://t.co/f4vyFYAHew

[Dan White @DanWhiteMB]

I produced these two images for a recent blog post from innovative market research platform Zappi. They illustrate how digital approaches to quantitative market research differ from traditional approaches and the advantages they bring. #marketresearch #in…https://t.co/GugeTgv7q4

[Dan White @DanWhiteMB]

This is the deluxe version of an image I created for a blog post for forward-thinking market research firm Zappi. One of the topics I cover is about research projects being too disposable and the value of analysing finding across multiple research project…https://t.co/5ck7QaPfbp

[Dan White @DanWhiteMB]

This graphic is from a blog post I’ve written for innovative market research firm Zappi. It’s about how insights teams need to embrace the latest digital technologies if they want to take their rightful place at the heart of business decision-making. #mar…https://t.co/aXYPvM5RbS

[Dan White @DanWhiteMB]

Illustration from The Smart Branding Book (https://t.co/RA6sJ54Z8E) - Post 23 of 50. This Venn diagram illustrates the circumstances required for ‘brand purpose’ marketing activity to be effective. #brandpurpose #branding #marketing #smartmarketing.

In…https://t.co/tONTUC5lRo

[Dan White @DanWhiteMB]

My previous post (https://t.co/huhGlIwTaq) was the result of many days of research. It took me ages to create the right visual ��� but the response on LinkedIn was muted.
#marketing #advertising #media #branding #smartmarketing

The graphic I used was based…https://t.co/lCwouctLSN

[Dan White @DanWhiteMB]

I enjoyed recording an episode of The Marketing Book Podcast with @MarketingBook recently. I’ve listed the topics we talked about below and the corresponding time stamps in case there’s a topic you’re particularly interested in. One of the topics was why…https://t.co/z4S9PvwFGT

[Dan White @DanWhiteMB]

I haven’t talked about soft skills in a while which is a shame because The Soft Skills Book (dTtXb5bK) is IMO at least as good as my marketing books. My recent appearance on The Virtual CPA Success Show gives me a great excuse to give it a plug. #success…https://t.co/mwbft9tI1l

[Dan White @DanWhiteMB]

Static visual ads are looked at, on average, for just 1.5 seconds (regardless of medium). Yet some of them hold #attention for 5 seconds or more. It’s creativity that makes the difference. But how can you leverage creativity to achieve phenomenal #ROI fro…https://t.co/ZCmxjXUHHB

[Dan White @DanWhiteMB]

Not a boxing match, a podcast. But there was some conversational sparring. @MarketingBook really makes me laugh and his knowledge of marketing is extraordinary. I had a lot of fun recording this. I hope you enjoy it. #marketing #marketingbooks #smartmarke…https://t.co/jgYcJ3IgLs

[Dan White @DanWhiteMB]

Illustration from The Smart Branding Book (https://t.co/RA6sJ54Z8E) - Post 22 of 50.

Method is brand of premium priced, environmentally friendly cleaning products that has been hugely successful since it launched in 2001. Its revenues reached $47m in 20…https://t.co/51uZFbstFH

[Dan White @DanWhiteMB]

This is another follow up to my recent posts about how to measure Mental Market Share (see https://t.co/FDo4JqUqZK)
#marketing #branding #smartmarketing #mentalmarketshare

The first image is a way of showing how a brand compares to its competitors in ter…https://t.co/gUT5aVs0E6

[Dan White @DanWhiteMB]

If you're fascinated/excited/concerned about the potential of AI and want to start getting your head around it, you might find this short news clip featuring Elon Musk interesting. https://t.co/efXAo4A4fv