Darah Easton

Comms at @Databricks
IND - SF - DEN
Wanna-be world traveler

[Amplitude @Amplitude_HQ]

Mic drop… 🎤

Learn why Amplitude was named a 🔥 LEADER 🔥 in the @forrester Wave™ for Digital Analytics Solutions, Q3 2025: https://t.co/a5TEwdOffa

[Amplitude @Amplitude_HQ]

✅ A Leader
✅ A Customer Favorite
✅ 21 5/5 criteria scores

We’re thrilled to be recognized in the @Forrester Wave™ for Digital Analytics Solutions, Q3 2025! 🎉 To learn more about our rankings and see where others stack up, check out the full report: https://t.co/K97qV1to8A

[Amplitude @Amplitude_HQ]

🚨 Amplitude acquired @useinari!

Their founders, @frankdotlee and Eric Kim, are our kind of builders: customer-obsessed, high-ownership, and creative.

Frank and Eric are joining the #AmplitudeAIAgents team to help make self-improving products a reality: https://t.co/ZWBXM0nC63

[Yana Welinder @yanabana]

Kraftful has been acquired by @Amplitude_HQ:

https://t.co/sYcTRe4ZS2

Our AI product will form a core new VOC part of the Amplitude platform as we announced on stage to the full Amplitude team yesterday. Here’s how we got here...

Six years ago, we set out to help teams build products users love. Stepping off the @YCombinator demo day stage, our journey was filled with macro headwinds, setbacks, and pivots. It was a slog. But we learned so much.

We finally landed on something truly special two years ago: helping product teams listen to users at scale. Over 50,000 product builders came to rely on our solution. We got named a Most Innovative Company by Fast Company, featured on Masters of Scale, and got some awesome product awards. It was magical to see product people from every type of tech company, major retail brands, car manufacturers, financial institutions, and beyond sign up for Kraftful every day because they heard great things from other products people. Last quarter, we hit record ARR growth — 87%! Things really started taking off.

But as a founder, you always want the greatest opportunity for your baby. Talking with @SpenserSkates, @Ajenstat, @dragones, @dazzeloid, and many other Amplitude folks, I realized there’s a much bigger opportunity together. AI has unlocked an entirely new way for teams to perfect products with insights from every feedback channel and user behavior. Together, we’ll make that vision a reality.

And frankly, it had to be Amplitude. Back when we started Kraftful, we piped our early data into every analytics platform, hunting for the best insights. Amplitude stood out. Long before they IPO’d and emerged as the clear market leader (Nasdaq: AMPL), it was already obvious in their product. Amplitude was built with the same care and taste that defined our own product journey at Kraftful.

Beginning this next chapter, I've been reflecting. The solo founder journey is not for the faint of heart. You're fundraising, building, selling, marketing, hiring, all at the same time. There's no cofounder to step in when you're tired or sick. Eventually, the biggest unlock is building an incredible team and I’m fortunate to have worked with the most amazing team: Renat, Shauna, @spencerpauly, @McIntirec. I'm proud of everything we've built together and excited to continue building at Amplitude.

When I shared the news with my son, his response was, “You can’t sell, I have so many great memories of Kraftful!” It makes sense, he was just two when we started. He's never known life without Kraftful. His baby sister was born during a record growth month. I took a single day of mat leave before diving back into putting out fires. We don’t talk enough about how deeply family is involved in building a startup. I’m so grateful for incredible support from @npew, my parents, sister, and the rest of my circle.

Huge thanks to @curtisbliu, @paladin314159, @pavan_pati, @DarahEaston, and the rest of the Amplitude team for the warm welcome ❤️

Here's to our next chapter!

[Amplitude @Amplitude_HQ]

MAJOR news: Amplitude is acquiring @Kraftful! 🤝

We’re bringing together *what* users do with *why* they do it (all in one platform 😉). Less guesswork, more insights, better products.

Learn more: https://t.co/bPvsQeVcdJ

[Sonith @_sonith]

This week’s episode is with @spenserskates, the founder of Amplitude (NYSE: AMPL).

Some topics we discussed:

- Why he felt lucky to get into MIT
- Sam Altman being his mentor
- His first company failing
- Who @elonmusk looks up to

Link below :)

[Amplitude @Amplitude_HQ]

what a week, am i right?????

ICYMI: here's what we've been up to with #AmplitudeAIAgents: https://t.co/V3lc4Y1JJB

[Amplitude @Amplitude_HQ]

AI for the sake of AI is a mistake 🚫

We wanted to build something that *actually* changes how people work. @Forbes takes a look at our AI journey, from a bit of skepticism to going all in with #AmplitudeAIAgents: https://t.co/IL9W1EqSS3

[Amplitude @Amplitude_HQ]

Less stress, more shavasana 🧘

Here's how #AmplitudeAIAgents can help you find your zen: https://t.co/Niq64AvFKz

[Amplitude @Amplitude_HQ]

👏 What a LAUNCH! 👏

Huge thank you to the speakers, customers, and Ampliteers who joined us yesterday in San Francisco to talk all things AI and learn more about #AmplitudeAIAgents. This is just the beginning 🚀

[Amplitude @Amplitude_HQ]

When you're in meetings all day, when are you *actually* supposed to get work done? 😫

Thanks to our #AmplitudeAIAgents, multi-tasking has never been easier 😉 https://t.co/Niq64AvFKz

[Amplitude @Amplitude_HQ]

No one said AI was perfect...

But you're going to love #AmplitudeAIAgents almost as much as @spenserskates' dance moves 🕺🏻 https://t.co/74OLqVX1rc

[Spenser Skates @spenserskates]

Introducing Amplitude AI Agents

Today, we're delivering the first AI Agents in the data space to do anything meaningful beyond code and SQL generation. They automate Product Management, and they turn Amplitude into a team of experts you lead instead of a tool you use.

Our AI Agents are continuously monitoring your data > looking for changes > doing root cause analysis > watching sessions > forming a hypothesis > suggesting an experiment > taking your feedback > shipping > monitoring for impact > and repeating the cycle.

These Agents enable self-improving products. Products can automatically change and adapt based on how end users behave without human intervention. Instead of software being static, it now can dynamically adapt to end users based on what they do.

There's been so many breakthroughs for developers that it's strange to me that I haven't seen any other company do the same for product managers. We've tried to do that here. I'd love to hear what you think.

Check out what AI Agents can do in the thread below.
#AmplitudeAIAgents

[Amplitude @Amplitude_HQ]

24/7 so you can keep it 9-5.

Our new #AmplitudeAIAgents get work done, even after your work day is over. Here's how: https://t.co/V3lc4Y1JJB

[Amplitude @Amplitude_HQ]

Your wishes, delivered 🪄✨

Say hello to #AmplitudeAIAgents! These specialized experts will change the way you work. They analyze user behavior, run experiments, and optimize products so you can achieve more.

All the details: https://t.co/1JLyLfx0QM

[Amplitude @Amplitude_HQ]

okay, fine, so our agents might not be able to fold your laundry.......

but they CAN do a lot of other cool things 🤩 more to come TOMORROW!

[Amplitude @Amplitude_HQ]

Happy birthday to us 😇

In honor of entering our ✨teenage years✨ here's a look at our past as a company. 💙

[Amplitude @Amplitude_HQ]

we didn't say it, they did 🤐

big news coming 6/10! 👀

[Amplitude @Amplitude_HQ]

Speed matters 🏎️💨

Daniel Sternberg, Former Head of Data at @NotionHQ and @GustoHQ, joined Next Gen Builders to talk about taking AI products to market and more. Links to listen in the thread 🧵

[Amplitude @Amplitude_HQ]

There's no shame in faking it... until now 😉

With easy and accessible data, you don’t have to guess (or confess) anymore.

Try #AmplitudeForMarketers: https://t.co/SzzvZgsdqb