"Family" was a word we used freely inside the team. At some point, we paused and asked: should we?
Care and support matter, but the "family" metaphor creates expectations that don't belong in a professional setting. Here is why we stopped using it → https://t.co/1NN2dU9Xuf
From a tiny team to 2,000+ people across 70 countries.
In my latest piece for Forbes, I share the honest truth about #SupportYourApp's journey, what we’ve overcome, and what it really takes to scale globally.
🔗 https://t.co/Bxgnl9hMfh
Inspiring founders. One stage.
Honestly, it didn't feel like a "battle" at all. It was a great exchange of knowledge, real lessons, and practical experience on the #Startup Stage at 2U Tech Forum 2026.
A big thank you to the organizers and to all the great co-panelists.
Today, I’m speaking at 2U Tech Forum 2026, bringing together 2,000+ global investors, founders, and leaders.
Catch me at the Startup Stage for the «Battle Generation: Legacy vs Future» panel.
Join us → https://t.co/sq2fqzdvOv
See you there 🙌
#startup#tech
Will AI completely replace customer support?
Short answer: No. #AI handles data, but it can't replicate human connection.
After 16 years at SupportYourApp, here is what algorithms still can’t replace: https://t.co/VAv59NLaI0
#CX
"This too shall pass."
16 years in business with @SupportYourApp taught me that everything is temporary.
📉 Lows & stress are fleeting
🏆 Wins are seasonal
🧱 Challenges are just tasks.
Everything passes: setbacks, victories, doubt. Your job is to still be standing.
After 15 years in CX, I've seen that while #AI can handle the "what," only people can truly manage the "why."
I recently joined Derek Gallimore on the Outsource Accelerator Podcast to discuss how we're navigating this at #SupportYourApp → https://t.co/cI3m3u42lQ
London bound 🇬🇧 Who’s around?
I’m going to be in the city from May 19-22 and would love to catch up.
If you're in town and want to grab a coffee, feel free to reach out in the DMs.
I recently sat down with Jane Klepa on the Disruptive Hedonist podcast for an exchange that turned into something far deeper than a standard #business interview. It was raw, honest, and full of real insight.
📺 Catch the full episode in Ukrainian here → https://t.co/7rFGftae4l
At @SupportYourApp, we have automated 70-80% of repetitive workflows.
I recently shared my #AI strategies alongside several inspiring women leaders. Seeing how other experts navigate this shift is incredibly valuable.
Read the full article here → https://t.co/GeTG3dgrf4
#CX
Case Study 🧐
When Cocoatech came to us with an 8-hour wait time, our goal wasn't to throw more resources at the problem. It was to fix the workflow.
By deploying @cosupportai, we reduced response times from 8 hours to 5 minutes.
See the results →
https://t.co/yY1ufR3yGU
Stop trying to "manage" your culture. Start letting your #team build it.
I shared my thoughts on shifting from top-down engagement to radical empowerment with other leaders in CEO Official Magazine →
https://t.co/KdPFkG0WMq
#Culture#ScalingUp#Leadership
A nice moment of reflection today 🏆
The Business Brilliance Awards have arrived at the office.
Thank you to the @BrillAwards for the recognition.
My deepest gratitude to my incredible team, our clients, and our partners for being part of this journey 🚀
13,514 days. 324,336 hours around the sun ☀️
10s: Pure curiosity & big dreams.
20s: Hustle, burnout, and learning that speed isn’t everything.
30s: Systems, boundaries, and energy over time.
Life is this moment, this hug, this breath. No rush.
Deeply grateful✨
The one KPI that predicts if a #client relationship will last isn't on your dashboard.
It’s not response times, CSAT, or resolution rates.
It’s #Accountability.
Read the full breakdown on my LinkedIn: https://t.co/Jmh6Gw7vOV
At @SupportYourApp, we don’t just "do" DE&I – we live it 🌍
With a team speaking 60 languages, expanding perspectives is our daily duty and our competitive advantage.
My take on the future of #leadership here → https://t.co/9zVo5L06hs
At 24, I was trying to do everything for everyone until my mom gave me a piece of advice that changed my entire approach to leadership.
It’s a story about why "no" is the most powerful word in a founder’s vocabulary.
Read the full post on my LinkedIn: https://t.co/YZ14G8pf9N
Motherhood doesn't just change you — it rewires how you lead🤍
In my most personal interview yet with Authority Magazine, I’m opening up about the messy, real, and rewarding collision of career and parenting.
🔗 https://t.co/Ad6pxwaSh5
#WorkingMoms#Leadership#CSuite
"Deflection Rate is the most important KPI for AI."
Our CEO and Managing Partner, @DariaLeschenko, joins host Russ Fordyce on The Winners’ Circle Podcast to answer the big question: How do we measure #AI's impact?
Catch the full conversation here → https://t.co/9EItadyzoX