@Altruwest It goes back to documenting things over creating.
What did you make?
How did you make it?
When did you make it?
Why did you make it?"
Who are you?
Giving you multiple avenues to talk about the thing you love and all you have to do is film it.
X kinda seems like a place of who can prove they have the best lead gen system to then sell the same thing as everyone else. Anyone actually building anything real in nyc?
I edit 600+ videos a month for clients. The ones that perform best are almost always the ones that took 10 minutes to shoot. Production value is a lie service businesses tell themselves to avoid posting.
I ran my first triathlon at 30 with zero swim training. Almost drowned in the open water. Finished dead last. Signed up for the next one that night. Most people think they need to be ready. You just need to be willing to look stupid.
I spent three years saying I did "content." Nobody cared. The day I started saying "I build short form systems that generate inbound leads for service businesses," my DMs changed. Specificity is the strategy.
I have spent three years helping clients get hundreds of thousands of views and generate real inbound leads from content. I started posting for myself and could not break 200 views. I fully understand why people hire mentors.
My basis for "things are bad" is $300 biweekly as a dishwasher in Miami. That's my actual floor. When you know what your zero looks like, risk stops being a feeling and becomes a fact. Most people have never defined theirs.
I own cameras, lenses, mics, lights the whole setup. I edit 600+ videos a month. I still shoot everything on my phone. Because after that much volume, you learn that simple content posted consistently beats polished content posted never.
Every time I fly over a small town I think about how many people down there have a problem a local business already solves. The business exists. The customer exists. They just never crossed paths because the creative didn't do its job.
11 touchpoints. 4 platforms. 7 hours of content consumed. That’s Google’s data on what trust costs. At 60 seconds a video, that’s 420 videos before someone even considers buying from you. Most business owners quit at 12.