*DATA + ELECTIONS*
Join us on 25 November for our next (virtual) workshop, on data, advertising, and electoral politics.
w/
@BoyeAdegoke of @ParadigmHQ@lauralazc of @privacyint
and others TBC
Register here! https://t.co/xsU3Y5E1tR
Can anyone recommend an East African animation expert or firm?
We're hoping to create some brief explanatory videos on topics around digital data, politics, and markets.
Shah asks, can this targeting be used for spreading information better to voters? Perhaps, but often being used as spin. It may also be in the commercial interest of platforms and agencies of spinning rather than citizen needs.
There was also misinformation about electoral violence (e.g., using 2007-8 media but making it seem like 2017) in Kenya.
There is also evidence of using intelligence, sex workers, and spies to get information on opposition.
Some safeguards could also be run through online platforms.
For instance, why should 'look alike' audience be allowed to be targeted: they have never consented with the advertiser buying access to them.
Online platforms can also be more transparent.
What is data used for in elections? Individual voters are profiled, being split into small groups based on traits, interests, background. Advertising then seeks to change behavior.
Another place for regulation? Electoral laws and regulations.
Electoral authorities can control or direct or limit spending and on what. It can ensure transparency.
Where do data brokers get their information? Transactional data from purchases; marketing opt-in lists and consumer surveys; and behavioral data from internet activities.
What data is used in elections? @lauralazc explains: electoral registries, canvassing (inc. door-to-door and other surveys), and third parties / data brokers.