DataJoe

Your entrepreneurial data partner, living at the intersection of data + revenue. We love publishers.

[DataJoe @DataJoe]

What is your "anchor product"?

What is the thing that you offer that is both versatile, profitable, and is celebrated by the community?

To some degree, it depends on your audience:
🧵👇

[DataJoe @DataJoe]

Reaching out to prospects for your top lists?

Design an email funnel.

You need 12-20 emails in your funnel. Each email should do two things clearly:

1. Encourage them to buy.
2. or encourage them to unsubscribe.

The goal isn't always the sale. The goal is ACTION.

[DataJoe @DataJoe]

We feel significance when we exercise our unique gifts to contribute our highest value.

[DataJoe @DataJoe]

Advertisers want to be in front of THEIR target audience. Not your entire audience.

Your audience doesn't care about any old ad. They DO care about connecting with advertisers who can best help them solve their problems.

Know your audience. Give what they want.

[DataJoe @DataJoe]

Know your audience and segment them.

It's not enough to know what the general content is that people interact with.

It's critical to know precisely what an individual interacts with across all the media you publish.

Then you can better serve that "audience of one".

[DataJoe @DataJoe]

We're all collecting data. Clicks, views, unique visitors, conversions, and more.

But what do you DO with that data?
How do you make it actionable?

Don't let your data remain a useless vanity metric. Make it actionable. Focus on input goals (what YOU do) that make a difference.

[DataJoe @DataJoe]

Local media will never die.

There will always be a desire and a need for news, community events, and more at the local level.

But the WAY that local media has been done will shift significantly over the next 3-5 years.

Know your audience.

[DataJoe @DataJoe]

Learn from others who are excelling in your niche.

As much as we might disillusion ourselves, we often aren't breaking new ground.

Others are working alongside us and making their own great strides.

A rising tide can lift all boats.

[DataJoe @DataJoe]

"One friend is better than 100 acquaintances."

In this age of attention, we're easily seduced by bigger numbers. But it's less about your follower count and more about the names in that list.

An introduction via a common connection is underestimated social proof.

[DataJoe @DataJoe]

Your greatest opportunity as an organization is to invest in this "anchor product".

Push it to new heights.

Raise the community's awareness.

This is the place to invest maximum energy for maximum return.

[DataJoe @DataJoe]

What is your "anchor product"?

What is the thing that you offer that is both versatile, profitable, and is celebrated by the community?

To some degree, it depends on your audience:
🧵👇

[DataJoe @DataJoe]

Trade Publications

This is your "Top 500". You are uniquely positioned to do a DEEP industry study and share those incredibly valuable insights with your members in a way that a third party could only dream of.

[DataJoe @DataJoe]

What is the future of the Book of Lists?

1) Celebrate companies, don't just aggregate them.
2) Highlight the flourishing SMBs, not just the biggest.
3) Tell stories using data. People connect with stories, not numbers.

[DataJoe @DataJoe]

"Your pressure is not my pressure."

Pressure is contagious. Especially in the world of media.

Give yourself permission to be compassionate while avoiding being tyrannized by the emergencies of others.

[DataJoe @DataJoe]

Helping our friends @coastalvamag create their first ever Best Lawyers List! Lawyers in COVA, find the ballot here: https://t.co/edkJm6PiKo

[Business North Carolina @BusinessNC]

Cast your vote for our fist Best of Business awards here: https://t.co/dq4BYCIU1E

[DataJoe @DataJoe]

Just got a ballot from someone at @unccharlotte for @BusinessNC Best of NC Business. Keep the votes coming folks! https://t.co/qcrB2aQxkx

[DataJoe @DataJoe]

@MoonlightCG Thanks for casting your ballot for @BusinessNC Best of NC Business. Keep the votes coming everyone! https://t.co/qcrB2aQxkx