BIG things brewing in Austin
My dad and grandpa taught me golf on $25 munis. Rock hard greens. Worn-out range balls. Hot dog at the turn.
For years I thought the point was to get "good". Break 80. Stop slicing.
Took me 20 years to realize what golf actually is...
It’s about the people next to you. The hours with your dad no one can interrupt. Laughing about your buddy 3-putting from 5 feet. The pint of Guinness after the round.
Golf, above all, is about the joy of being with others.
So I'm saying goodbye to building tech unicorns...
...and building a new kind of golf club in Austin, TX.
Introducing The Mackenzie Club. The world's greatest upscale private indoor golf & social club.
⛳ 8 TrackMan simulators (120+ world courses, year-round)
🍽️ Full restaurant & craft cocktail bar
💪 Golf fitness & performance training
🧖 Sauna, steam room, cold plunge
🌅 Outdoor terraces with Hill Country sunsets
🏌️ Puttview Putting lab
💼 Executive offices and workspaces
🤝 A curated membership of people who love this game
Not a sim bar. Not a $150K country club.
A place for people who take golf seriously, and don’t take themselves too seriously. A place that feels like coming home.
Opening late 2026 in West Lake Hills, Austin
Send this to your golf nut friend. Waitlist link in the first comment.
This week was a good reminder that clubs are either built by people who care too much, or by people who don’t care enough.
There isn’t much in between.
We’re deep in the phase now where the whole project can get flattened by “reasonable” decisions.
Cheaper finish.
Safer lighting.
Slightly less character everywhere.
So yes, I've spent more time than I "should" tracking down and ordering the exact famous shower heads Merion uses.
That probably sounds insane.
I think it’s the job.
Yesterday I announced the amazing new golf club we're building in Austin...
1.1M views and counting...
Turns out a lot of people want what I want.
A place to belong. Golf that fits into real life. A room full of the right people.
Here's what that looks like. Room by room. 🧵
BIG things brewing in Austin
My dad and grandpa taught me golf on $25 munis. Rock hard greens. Worn-out range balls. Hot dog at the turn.
For years I thought the point was to get "good". Break 80. Stop slicing.
Took me 20 years to realize what golf actually is...
It’s about the people next to you. The hours with your dad no one can interrupt. Laughing about your buddy 3-putting from 5 feet. The pint of Guinness after the round.
Golf, above all, is about the joy of being with others.
So I'm saying goodbye to building tech unicorns...
...and building a new kind of golf club in Austin, TX.
Introducing The Mackenzie Club. The world's greatest upscale private indoor golf & social club.
⛳ 8 TrackMan simulators (120+ world courses, year-round)
🍽️ Full restaurant & craft cocktail bar
💪 Golf fitness & performance training
🧖 Sauna, steam room, cold plunge
🌅 Outdoor terraces with Hill Country sunsets
🏌️ Puttview Putting lab
💼 Executive offices and workspaces
🤝 A curated membership of people who love this game
Not a sim bar. Not a $150K country club.
A place for people who take golf seriously, and don’t take themselves too seriously. A place that feels like coming home.
Opening late 2026 in West Lake Hills, Austin
Send this to your golf nut friend. Waitlist link in the first comment.
@YoungAri_Gold@zephyrmelton Appreciate it man. I just love the game and want to keep pursuing new ways to fit it into every crevice of my life with my friends
BIG things brewing in Austin
My dad and grandpa taught me golf on $25 munis. Rock hard greens. Worn-out range balls. Hot dog at the turn.
For years I thought the point was to get "good". Break 80. Stop slicing.
Took me 20 years to realize what golf actually is...
It’s about the people next to you. The hours with your dad no one can interrupt. Laughing about your buddy 3-putting from 5 feet. The pint of Guinness after the round.
Golf, above all, is about the joy of being with others.
So I'm saying goodbye to building tech unicorns...
...and building a new kind of golf club in Austin, TX.
Introducing The Mackenzie Club. The world's greatest upscale private indoor golf & social club.
⛳ 8 TrackMan simulators (120+ world courses, year-round)
🍽️ Full restaurant & craft cocktail bar
💪 Golf fitness & performance training
🧖 Sauna, steam room, cold plunge
🌅 Outdoor terraces with Hill Country sunsets
🏌️ Puttview Putting lab
💼 Executive offices and workspaces
🤝 A curated membership of people who love this game
Not a sim bar. Not a $150K country club.
A place for people who take golf seriously, and don’t take themselves too seriously. A place that feels like coming home.
Opening late 2026 in West Lake Hills, Austin
Send this to your golf nut friend. Waitlist link in the first comment.