Dave Santee

A marketing/market research strategist. Genuine insights - no researchy drivel.

[Dave Santee @DaveSantee]

What would you do if you were the boss? Just that kind of thinking can lead to a more actionable research report.…https://t.co/Cm3gJ86mnl

[Dave Santee @DaveSantee]

Those of us in marketing and insights are supposed to be the experts in brand positioning, but how can we make this…https://t.co/NKGk2DGyxQ

[Dave Santee @DaveSantee]

The right questions can make or break a project. Placing effort here can pay dividends. https://t.co/MB5PhAEULR

[Dave Santee @DaveSantee]

Have A Point Of View. Providing data is not enough. Form an opinion and state it. https://t.co/2ptnzb1tYk via @Davesantee

[Dave Santee @DaveSantee]

Being realistic is the most commonly traveled road to mediocrity. https://t.co/yg3bgEIB3F

[Dave Santee @DaveSantee]

The great researchers know their craft . . . and a whole lot more https://t.co/GDOrZDxHql via @Davesantee

[Dave Santee @DaveSantee]

Delivering insights when we complete the study may not be best to get your insights heard and used. https://t.co/VJGgmlMkK6 via @Davesantee

[Dave Santee @DaveSantee]

To really get heard it takes more than simply giving your opinion. You need to make your case. https://t.co/w2DBoh7Vcy via @Davesantee

[Dave Santee @DaveSantee]

How do we influence those at the top - those who make the big decisions? https://t.co/3cFnRAXAT9 via @Davesantee

[Dave Santee @DaveSantee]

We can do nothinng if we don't have trust. Here's the formula to show you how. http://t.co/HD1CzYNYEP via @Davesantee

[Dave Santee @DaveSantee]

If we don't develop trust, nothing else will matter. Become a Trusted Advisor http://t.co/ZdTSHU1gy3 via @Davesantee

[Dave Santee @DaveSantee]

Three Core Elements of Influence - Getting your recos acted upon is hard. This can help. The http://t.co/DYEQ0inIx3 via @Davesantee

[Dave Santee @DaveSantee]

Welcome Cathy to True North! https://t.co/SHP5fIUsPw

[Dave Santee @DaveSantee]

Think You’ve Got Challenges? Creative Innovation with Salt by Woody Bendle http://t.co/4hhp5Wgm

[Dave Santee @DaveSantee]

Winning a debate isn't the same as winning the vote. Like good marketing, you must connect in a way that matters. Whoever does this wins.

[Dave Santee @DaveSantee]

Kent Stones/Calihan Creek doing some good work -- taking research beyond surveys and focus groups to really understand. Smart guy!

[Dave Santee @DaveSantee]

Finally, after over 2 years in biz, the True North website is up. Take a look http://t.co/L65OHYzl

[Dave Santee @DaveSantee]

@richiepoorer Rassmusen poll pretty good and has been spot on last couple elections. Many others are junk.

[Dave Santee @DaveSantee]

Consumers decide on emotion, justify rationally. Take the election; Obama connects, Romney uses logic. But Obama leads even in bad economy

[Dave Santee @DaveSantee]

Consider a PRE-mortem before you launch. Assume it fails and figure out why. Adddress those things before you really launch.